Business Planning and Market Strategy (Paperback-2022)

Business Planning and Market Strategy concisely lays out the issues in business planning and shows the readers how to come up with creative and innovative solutions to address these issues. The book provides practical guidelines for applying strategic management and marketing concepts to business planning. Rather than following a template-based approach, it encourages students to think critically so that they can make informed, sound and defensible strategic decisions themselves.
This Indian adaptation contains multiple case studies of Indian companies in each chapter to help students understand the concepts in the context of Indian businesses. Using recent examples of successful companies such as Zomato, IndiGo and OYO, the adaptation ensures that the content remains relatable to Indian business students.