{"title":"Brand Store - Oxford - Business \u0026 Professional Studies","description":null,"products":[{"product_id":"how-brands-grow-what-marketers-dont-know-9780195573565","title":"How Brands Grow: What Marketers Don't Know","description":"\u003cp\u003e • Author(s): Richard Ed. Sharp\u003cbr\u003e • Publisher: Oxford UP\u003cbr\u003e • Publisher Imprint: Oxford UP\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003eThis book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, \u003cem\u003eHow Brands Grow\u003c\/em\u003e presents decades of research in a style that is written for marketing professionals to grow their brands. 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With this survey, a framework of evaluating the regulatory environment of states has been developed, which is expected to facilitate the states in assessing their own progress and identifying strategic initiatives for improvement.\u003c\/p\u003e\n\n\u003cp\u003eBook Features:\u003c\/p\u003e\n\n\u003cp\u003eThe study provides:\n\u003cbr\u003ean in-depth assessment of the relative maturity of business regulations and policies of the states;\n\u003cbr\u003eexamples of innovative and best practices adopted by various states; and\n\u003cbr\u003edetails of high-level strategies and interventions that may be adopted by the states to improve their business regulatory environment.\u003c\/p\u003e\n\n\u003cp\u003eTable of Content:\u003c\/p\u003e\n\n\u003cp\u003eDisclaimer\u003c\/p\u003e\n\n\u003cp\u003eForeword by Arun Maira\u003c\/p\u003e\n\n\u003cp\u003ePreface\u003c\/p\u003e\n\n\u003cp\u003eExecutive Summary\u003c\/p\u003e\n\n\u003cp\u003ePart I: Relative Maturity of Business Regulatory Environment across States\u003c\/p\u003e\n\n\u003cp\u003eBackground\n\u003cbr\u003eKey Observations\n\u003cbr\u003eFinance \u0026amp; Tax-Related Compliances\n\u003cbr\u003eLabour Law-Related Compliances\n\u003cbr\u003eInfrastructure \u0026amp; Utilities-Related Approvals\n\u003cbr\u003eLand \u0026amp; Building-Related Approvals\n\u003cbr\u003eEnvironment Clearances\n\u003cbr\u003eOther Business Regulatory Compliances\u003c\/p\u003e\n\n\u003cp\u003eAnnexure A - Evaluation Framework and Methodology\u003c\/p\u003e\n\n\u003cp\u003eAnnexure B - Questionnaires and Interaction Tools\u003c\/p\u003e\n\n\u003cp\u003eAnnexure C - Ready Reckoner for High-Level Strategies for Consideration of States\u003c\/p\u003e\n\n\u003cp\u003ePart II: State-Specific Findings\u003c\/p\u003e\n\n\u003cp\u003eAndhra Pradesh\n\u003cbr\u003eArunachal Pradesh\n\u003cbr\u003eAssam\n\u003cbr\u003eBihar\n\u003cbr\u003eChhattisgarh\n\u003cbr\u003eGoa\n\u003cbr\u003eGujarat\n\u003cbr\u003eHaryana\n\u003cbr\u003eHimachal Pradesh\n\u003cbr\u003eJammu \u0026amp; Kashmir\n\u003cbr\u003eJharkhand\n\u003cbr\u003eKarnataka\n\u003cbr\u003eKerala\n\u003cbr\u003eMadhya Pradesh\n\u003cbr\u003eMaharashtra\n\u003cbr\u003eManipur\n\u003cbr\u003eMeghalaya\n\u003cbr\u003eMizoram\n\u003cbr\u003eNagaland\n\u003cbr\u003eOdisha\n\u003cbr\u003ePunjab\n\u003cbr\u003eRajasthan\n\u003cbr\u003eSikkim\n\u003cbr\u003eTamil Nadu\n\u003cbr\u003eTripura\n\u003cbr\u003eUttar Pradesh\n\u003cbr\u003eUttarakhand\n\u003cbr\u003eWest Bengal\u003c\/p\u003e","brand":"Oxford UP","offers":[{"title":"Paperback","offer_id":44951948460183,"sku":"9780199457281","price":525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780199457281.webp?v=1769200505"},{"product_id":"indias-military-modernization-strategic-technologies-and-weapons-systems","title":"India'S Military Modernization : Strategic Technologies and Weapons Systems","description":"\u003cp\u003e • Author(s): Rajesh Basrur And Bharath Gopalaswamy | Bharath Gopalaswamy\u003cbr\u003e • Publisher: Oxford UP\u003cbr\u003e • Publisher Imprint: Oxford UP\u003cbr\u003e • Subject: Military and Police Studies\u003cbr\u003e • BISAC: Comparative Politics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDevelopment of defence strategies in India has been slow and uneven due to the absence of a clear direction from the highest levels of government and the non-inclusion of the military in strategic decision-making. 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Key features written specifically for both undergraduate and postgraduate students studying business and sustainability provides an objective, comprehensive overview of different strands of thought contains original analysis and examples of sustainability as it is practised and encountered by business, including guidance on how to use materials each Chapter offers a consistent, learning-oriented structure and includes snapshots of business, discussion points for use in Class, end-of-chapter questions and assignments, key concepts, and case studies provides a one-stop shop for students and lecturers working in this area at undergraduate and postgraduate levels online resources for students: web links featuring links to company sustainability initiatives and sustainability organisations. Lecturer resources: teaching suggestions for the case studies from the book. 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