{"title":"Shop by BISAC - Business \u0026 Economics","description":"\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eBest Business \u0026amp; Economics Books to Read \u0026amp; Buy Online in India\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you are a student, working professional, business owner, or lifelong learner, understanding the fundamentals of how businesses and economies work is essential for successfully navigating today’s global economy and financial institutions. To help you build your knowledge of business and economics, this curated list has some of the \u003c\/span\u003e\u003cspan\u003ebest economics books \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003etop business books to read \u003c\/span\u003e\u003cspan\u003etoday that explain the theories of knowledge and behaviour in the context of economics, business strategy, the role of government, international trade, and real-world economic activity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you want to \u003c\/span\u003e\u003cspan\u003ebuy business books online\u003c\/span\u003e\u003cspan\u003e, explore powerful titles that help you think critically about markets, finance, strategy, and economic behaviour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eExplore a Wide Range of Business \u0026amp; Economics Books\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Business \u0026amp; Economics category brings together titles that span micro- and macroeconomics, public finance, economic reforms, business strategy, banking, and income tax insights. Whether you are studying economics or seeking practical knowledge to succeed in business or finance, this collection has something for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFoundational Economics \u0026amp; Theory\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese titles comprise some of the \u003c\/span\u003e\u003cspan\u003ebest books to understand economics\u003c\/span\u003e\u003cspan\u003e that offer a framework for understanding economics, including the way that markets behave, how economies are managed, and the way policy works.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/the-general-theory-of-employment-interest-and-money-9789394924222\"\u003e\u003cspan\u003eThe General Theory of Employment, Interest and Money\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by John Maynard Keynes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/indian-economy-before-and-since-the-reform-vol-1\"\u003e\u003cspan\u003eIndian Economy: Before and Since the Reform (Vol. 1)\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by K.N. Prasad\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eEconomic History of India: Ancient to Present Day\u003c\/span\u003e\u003cspan\u003e by N. Jayapalan \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/marxian-political-economy-social-scientist\"\u003e\u003cspan\u003eMarxian Political Economy-Social Scientist\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by Venkatesh Athreya \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTogether, these books help readers explore both classical and modern economic ideas, making them some of the \u003c\/span\u003e\u003cspan\u003ebest economics books\u003c\/span\u003e\u003cspan\u003e for students and researchers alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBusiness Economics \u0026amp; Practical Guides\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor those interested in practical business contexts and the application of economics in organisational strategy and decision-making, these books offer valuable insights:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/business-economics-by-k-rajagopalachar\"\u003e\u003cspan\u003eBusiness Economics\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by K. Rajagopalachar\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/insight-into-income-tax-based-on-memory-retention-techniques\"\u003e\u003cspan\u003eInsight Into Income Tax: Based on Memory Retention Techniques\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by Kaushal Kumar Agrawal\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eDictionary Of Banking\u003c\/span\u003e\u003cspan\u003e by B. Nandha Kumar\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/dictionary-of-stock-market\"\u003e\u003cspan\u003eDictionary of Stock Market\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by B. NandhaKumar \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese practical books are especially beneficial to those working in a business environment, commerce students and anyone who needs clear and concise concepts of economics and business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSpecialised Economic Studies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBooks that focus on macroeconomic issues, public finance, and socio-economic trends are very useful to people because they help us understand what is happening around us.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eEconomics Of Public Finance (Vol. 1 \u0026amp; Vol. 2)\u003c\/span\u003e\u003cspan\u003e by P.C. Jain\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/economic-reforms-in-india-since-1991\"\u003e\u003cspan\u003eEconomic Reforms in India since 1991\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by Mahendra Babu Kuruva \u0026amp; Monika Kashyap\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBharatateel Dalit Samaj: Samuhik Vidhilikhitachya Shodhat\u003c\/span\u003e\u003cspan\u003e by Sukhadeo Thorat\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/india-s-growth-narrative-performance-and-potential-1951-52-to-2050-51\"\u003e\u003cspan\u003eIndia’s Growth Narrative: Performance and Potential (1951-52 to 2050-51)\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by Dr D.K. Srivastava\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese books combine economic analysis with public policy and social context, contributing to a deeper understanding of economics in practice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eShort Introductions \u0026amp; Concept Guides\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese brief titles clarify economic concepts and business topics for readers seeking targeted insight:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/choice-theory-vsi\"\u003e\u003cspan\u003eChoice Theory (A Very Short Introduction)\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by Michael Allingham \u003c\/span\u003e\u003cspan\u003eMicroeconomics (A Very Short Introduction)\u003c\/span\u003e\u003cspan\u003e by Avinash Dixit \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBehavioural Economics (A Very Short Introduction)\u003c\/span\u003e\u003cspan\u003e by Michelle Baddeley \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/environmental-economics-vsi\"\u003e\u003cspan\u003eEnvironmental Economics (A Very Short Introduction)\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by Stephen Smith\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/entrepreneurship-vsi\"\u003e\u003cspan\u003eEntrepreneurship (A Very Short Introduction)\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by Paul Westhead \u0026amp; Mike Wright.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese books are ideal for learners who want accessible, concept-rich introductions to key fields in economics and business.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eTop Business \u0026amp; Economics Books to Read\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHere is a curated list of \u003c\/span\u003e\u003cspan\u003etop business books to read\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003ebest economics books\u003c\/span\u003e\u003cspan\u003e from this collection:\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eThe General Theory of Employment, Interest and Money by John Maynard Keynes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eIndia’s Growth Narrative: Performance and Potential (1951-52 to 2050-51) by Dr D.K. Srivastava et al.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBusiness Economics\u003c\/span\u003e\u003cspan\u003e by K. Rajagopalachar\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eIndian Economy: Before and Since the Reform (Vol. 1)\u003c\/span\u003e\u003cspan\u003e by K.N. Prasad\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/economic-history-of-india-ancient-to-present-day\"\u003e\u003cspan\u003eEconomic History of India: Ancient to Present Day\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by N. Jayapalan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/dictionary-of-banking\"\u003e\u003cspan\u003eDictionary Of Banking\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by B. Nandha Kumar\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eDictionary of Stock Market\u003c\/span\u003e\u003cspan\u003e by  B. NandhaKumar\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/economics-of-public-finance-vol-1\"\u003e\u003cspan\u003eEconomics Of Public Finance (Vol. 1 \u0026amp; Vol. 2) \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003eby P.C. Jain\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eChoice Theory (Very Short Introduction)\u003c\/span\u003e\u003cspan\u003e by Michael Allingham\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003ca href=\"https:\/\/atlanticbooks.com\/products\/behavioural-economics-a-very-short-introduction-9780198754992\"\u003e\u003cspan\u003eBehavioural Economics (Very Short Introduction)\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eby Michelle Baddeley\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese selections span foundational economics, policy history, business management essentials, and accessible intros to modern economic thought, making them some of the \u003c\/span\u003e\u003cspan\u003ebest business and economics books\u003c\/span\u003e\u003cspan\u003e available today.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eWhy Choose These Business \u0026amp; Economics Books?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eThe scope of the textbooks covers both \u003c\/span\u003e\u003cspan\u003etheoretical frameworks\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003epractical applications\u003c\/span\u003e\u003cspan\u003e, perfect for students as well as professionals.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSome titles in this collection include introductory concept books, while others provide an in-depth analysis of economics, thus accommodating a variety of student learning objectives.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eThe textbooks cover topic areas such as public finance, the stock market, banking and economic reform.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eMost of the books in this collection have been written by well-established economists, educators, and practitioners, thereby providing credible perspectives along with quality information.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eWho Should Read These Books?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis collection is designed for\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eUniversity students majoring in business.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eEntrepreneurs and business leaders.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eResearch analysts and policy researchers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eFinance professionals and investors.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAnyone seeking a deeper understanding of economics and business principles\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese titles provide you with the necessary educational foundation and analytical tools to enhance your academic background and help you utilise economic thinking to solve real-world business challenges.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eTop Publishers Featured in This Collection\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Business\/Economics Collection contains quality titles by reputable publishers, including \u003c\/span\u003e\u003cspan\u003eAtlantic Publishers \u0026amp; Distributors\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eOxford University Press\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eRoutledge\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eSAGE Publications\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan\u003eCambridge University Press\u003c\/span\u003e\u003cspan\u003e. These publishers are known for producing high‑quality economics books, business textbooks, and reference guides used by students, researchers, and professionals. Their works offer authoritative insights into economic theory, business strategy, public finance, and market analysis.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eFrequently Asked Questions (FAQs)\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQ1. What are some of the best economics books for beginners?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor people new to economics, \u003c\/span\u003e\u003cspan\u003eThe General Theory of Employment, Interest and Money\u003c\/span\u003e\u003cspan\u003e by John Maynard Keynes and \u003c\/span\u003e\u003cspan\u003eChoice Theory (A Very Short Introduction)\u003c\/span\u003e\u003cspan\u003e by Michael Allingham.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQ2. Which books are useful for understanding business economics?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBusiness Economics\u003c\/span\u003e\u003cspan\u003e by K. Rajagopalachar and reference guides such as \u003c\/span\u003e\u003cspan\u003eDictionary of Banking\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eDictionary of Stock Market\u003c\/span\u003e\u003cspan\u003e are practical and informative.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQ3. Are there books that explain India’s economic reforms?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes. \u003c\/span\u003e\u003cspan\u003eIndian Economy: Before and Since the Reform (Vol. 1)\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eEconomic Reforms in India since 1991\u003c\/span\u003e\u003cspan\u003e will provide a focused insight into economic change since the reform process started.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQ4. Do these books cover modern economic concepts like behavioural economics?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes! \u003c\/span\u003e\u003cspan\u003eBehavioural Economics (Very Short Introduction)\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eMicroeconomics (Very Short Introduction)\u003c\/span\u003e\u003cspan\u003e provide an easy-to-read overview of some current strategies within the economic sphere.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQ5. Can these books help with academic study and research?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes. Titles like \u003c\/span\u003e\u003cspan\u003eEconomic History of India\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eIndia’s Growth Narrative\u003c\/span\u003e\u003cspan\u003e support deeper research and contextual understanding of economic history and policy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQ5. Can these books help with academic study and research?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes, indeed they are! The series includes books that can be utilised for both coursework and day-to-day business activities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFinal Thoughts\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you want to improve your career potential, gain a better understanding of basic economics, or learn how different types of markets affect governmental policies, our collection is designed to offer some of the \u003c\/span\u003e\u003cspan\u003ebest business and economics books.\u003c\/span\u003e\u003cspan\u003e Start exploring and \u003c\/span\u003e\u003cspan\u003ebuy business books online\u003c\/span\u003e\u003cspan\u003e from Atlantic Books, available all over India.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"360-degree-virtual-world-a-360-degree-life-of-a-human-in-a-virtual-world","title":"360 Degree Virtual World: A 360 Degree Life of a Human in a Virtual World","description":"\u003cp\u003e • Author(s): Ekambar Kodali\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: General Books\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Americans and the British have established virtual systems successfully across the world. They are building their wealth on others’ poverty. In order to prove this, several different prevailing understandings need to be proved wrong.\n\u003cbr\u003eThe book attempts to make the reader understand the black holes, not the black holes of universe, but of this human world. It tries to show an understanding of this world from a different perspective which is the lateral stage of understanding. Understanding is the lateral stage of interpretation. Interpretation is the lateral stage of earlier knowledge base. The final result inside the humans, which is perspective, would have different hues before it becomes a conclusion that results as deliverable action from a human being, based on his or her needs. \n\u003cbr\u003eIn today’s complex world, which is sliced and diced into several sections under the name of subjects and specializations, putting together such subjects and specializations to give a meaning is a challenging task. The book attempts to do this and exposes virtual concepts. \n\u003cbr\u003eThe author feels that destructive weapon made by metals or chemicals or any other such material or instruments is not required to destroy any nation or society and turn it to ashes. Just a small concept is enough to do the job that is as large as, or even bigger than an asteroid hitting the earth. By concepts, thought patterns can be corrupted to the extent that it does the maximum damage without being noticeable or traceable. \n\u003cbr\u003eThe information provided in this book is self-contained. There will be questions in the book for the reader to think on the subject and the pertinent issues, and find answers. It will add triggers to their thoughts and change their thinking pattern. \n\u003cbr\u003eIssues taken in the book are pure systems. Systems program our behaviour and personality. The system in which we live is ‘God’. Individual names mentioned in the book are all made to behave by the systems. The focus is on changing the future India and the world, and in this respect, the book is a systems analysis book that helps to correct ourselves.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907909316759,"sku":"9788126919789","price":627.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126919789.webp?v=1769306173"},{"product_id":"a-guide-for-high-ranking-interviews","title":"A Guide For High Ranking Interviews","description":"\u003cp\u003e • Author(s): S.K. Tarafder\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: General Books\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book, A Guide for High Ranking Interviews, has been designed to meet the requirements of the candidates appearing in competitive examinations for obtaining exalted positions including other sophisticated employment. The book serves dual purposes—one for written test and the other for viva voce test. The answers to the questions, both written and viva voce are very interesting and well adapted to practical themes. This book is a panacea to embellish the mental faculties of the candidates preparing to come out with flying colours in high ranking employments.\n\u003cbr\u003eFor laymen this book is significant to quench their thirst for knowledge and hence it will serve the purpose both for the candidates aspiring for exalted positions and the others who are voracious readers of books for enriching their knowledge.\n\u003cbr\u003eAll-round extensive knowledge of the author has conduced him to write this valuable book for the benefit of the candidates desiring to prepare for interviews for dignified positions including competitive employments in civil services.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907922161815,"sku":"9788126904266","price":113.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907922129047,"sku":"9788126903832","price":385.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903832.webp?v=1769306173"},{"product_id":"a-handbook-of-international-organisations","title":"A Handbook Of International Organisations","description":"\u003cp\u003e • Author(s): Sonu Trivedi\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternational Organisations have affected all of us in our daily lives, no matter we realize it or not. Hence, every enlightened citizen of his own country and of the world ought to have knowledge of their role, functioning, system, and above all their relevance in the modern world. The loss of several million lives in the First World War showed the necessity for an international organisation so as to establish peace in the entire world. With this aim the League of Nations—later succeeded by the United Nations—was formed.\n\u003cbr\u003eOver the past few years there has been a significant increase in the efforts of developing countries to achieve regional economic integration. In various parts of the developing world, existing regional arrangements have been revitalised or expanded and new groupings formed. This book is not intended as a general history of International organisations because such histories are available in much greater details than that could be attempted here. It is rather a description and a brief overview of the United Nations system and other major international and regional organisations of the world like the Amnesty International, G-77, the International Criminal Court, apec, oecd, opec, nam, nafta, The  Commonwealth, wco, iom, eu, asean, saarc, interpol, etc.\n\u003cbr\u003eThis book would be found most useful by the scholars of Political Science, Public Administration, International Relations and others. It would also appeal to the general readers keen to know about the recent global developments and strategies adopted by the various international organisations across the world.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907923046551,"sku":"9788126904310","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904310.webp?v=1769306176"},{"product_id":"a-manual-on-project-management","title":"A Manual On Project Management","description":"\u003cp\u003e • Author(s): G.L. Tiku\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA Manual on Project Management, as a textbook, deals with application of Project Implementing Techniques and highlights their importance to the realm of Successful Project Management Science. The book depicts the grasp of financial and strategic consideration; some of its specialised chapters particularly those on discounting methods including NPV and DCP will be invaluable tools to the Project Manager and to the management at large, at any level.\n\u003cbr\u003eThe complexity of modern business and industrial environment demands the fullest possible use of Project Management Technique. The book, in the present form, is expected to be most useful to the students in the technical colleges to sharpen their skills to enhance their roles effectively in pursuit of their chosen profession. It also has a great potential of being a reference book at the technical libraries of universities and technical colleges across the country, where this subject is taught as a part of their curriculum.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907928256663,"sku":"9788126901791","price":245.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126901791.webp?v=1769306175"},{"product_id":"a-study-of-world-trade-organisation","title":"A Study Of World Trade Organisation","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe World Trade Organisation (WTO) came into being as a result of the evolution of multilateral trading system starting from the establishment of the General Agreement on Tariffs and Trade (GATT) in 1947. The protracted Uruguay Round negotiations spanning the period 1986-94, which resulted in the setting up of WTO, substantially extended the reach of rules and disciplines related to trade in goods, services as well as trade-related intellectual property rights (TRIPS).\n\u003cbr\u003eThe Singapore Ministerial Conference saw the WTO members negotiating an Information Technology Agreement, while Doha Round aimed at working towards a global trade agreement to liberalise markets, boost agriculture, manufacturing and services, reduce poverty and promote development. Serious differences in the ambition levels of WTO members arose at the Cancun Ministerial Conference on the two most contentious issues, namely agriculture and the so-called Singapore issues.\n\u003cbr\u003eThe book attempts to analyse the various provisions of the World Trade Organisation (WTO) and examines its working in actual practice. It seeks to bring to light disagreements that persist on issues such as the size of tariff cuts and the special treatment that developing nations including India should receive. The most pressing issue is agriculture, in which developing nations want the rules—for both subsidies and protection—to be rebalanced in their favour. Another pressing issue is industrial tariffs, where greater market access is needed in both developing and developed countries.\n\u003cbr\u003eThis revised and enlarged edition analyses the rule-based, transparent and predictable multilateral trading system under the aegis of WTO, in the light of controversies that have arisen of late. It includes detailed Appendices on various Ministerial Declarations and Statements. A Glossary of Terms has been given for easy understanding of the text. Select Bibliography has also been provided to facilitate further reading.\n\u003cbr\u003eIt will prove highly useful to the students and teachers of International Economics, researchers in this field, policymakers, business executives as well as the common readers interested in world economic affairs.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907933171863,"sku":"9788126909766","price":627.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126909766.webp?v=1769306173"},{"product_id":"a-textbook-of-biomedical-laboratory-techniques","title":"A Textbook Of Biomedical Laboratory Techniques","description":"\u003cp\u003e • Author(s): P. Venkatesan\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Medical, Nursing and Health Sciences\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBiomedical laboratory involves a number of distinct disciplines. However, all these disciplines can be conveniently grouped under two major headings, viz. ‘Conventional laboratory techniques’, and ‘Modern laboratory techniques’.\n\u003cbr\u003eLaboratory medicine is the supporting science, which includes many basic techniques required by medical practitioners and professionals for diagnosis, treatment and management of illness being suffered by the patients. The phenomenal growth of paramedical science or laboratory medicine today would not have been possible without these basic techniques.\n\u003cbr\u003eA Textbook of Biomedical Laboratory Techniques aims at providing valuable information on important biomedical laboratory techniques with illustrations on haematology, serology, blood bank techniques, urine, sputum, seminal fluid and motion analyses, histopathological techniques, immunodiagnostic techniques, etc. Various types of biomedical laboratory analyses have been explained in detail.\n\u003cbr\u003eThe book has been written in simple style and lucid manner for easy comprehension by the readers. It will prove useful for the students and teachers of medical sciences in universities, colleges and institutes. It will also benefit the professionals and technicians working in pathological laboratories, hospitals and clinics.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907934580887,"sku":"9788126916214","price":132.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907934548119,"sku":"9788126916207","price":315.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916207.webp?v=1769306173"},{"product_id":"accounting-studies-in-global-business","title":"Accounting: Studies in Global Business","description":"\u003cp\u003e • Author(s): Shurveer S. Bhanawat\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book is based on the proceedings of International Conference on Global Business Research (special reference to Human Resource, Banking and Accounting), and it intends to highlight all the relevant issues of accounting with special reference to global business research.\n\u003cbr\u003eThe book consists of relevant, authoritative and thought-provoking articles written by prominent academicians and research scholars. These articles are organized in a sequential and logical way that makes reading continuous, and helps the reader acquire a holistic view of accounting. This also enables the readers stretch their thoughts beyond the content of the book. The book is much helpful to executives, research scholars, academicians and students of professional programmes on mathematics and global business. A wide variety of articles relating to IFRS, XBRL, performance measurement, carbon credit accounting, and stock market, etc. are covered in the book.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907938939031,"sku":"9788126919321","price":837.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126919321.webp?v=1769306174"},{"product_id":"administration-of-sales-tax","title":"Administration Of Sales Tax","description":"\u003cp\u003e • Author(s): R.S. Sharma\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSales tax plays a predominant role in exchequer of the states. More than 60 per cent of state taxes revenue derive from it. Administratively, it faces many problems such as rate differentiation, tax evasion, delay in disposal etc. The book contains a complete exhaustive structure of sales tax Department of Rajasthan, Haryana, Punjab and U.P. and also explores the idea of “Zonal Sales Tax Administration”. Some useful suggestions such as Vigilance Committee, Lok Adalats, Advisory Committee, Training Programmes etc. have been made to simplify the sales tax structure and to reduce the burden on administrative authorities and traders.\n\u003cbr\u003eThis book would be useful not only for students of taxation but also for those engaged in tax planning, formulation, implementation.\n\u003cbr\u003eThis is a pioneering study and the suggestions made here will help introduce a greater element of rationality in the area of Sales Taxation.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907939758231,"sku":"9788171561872","price":140.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171561872.webp?v=1769306174"},{"product_id":"advanced-economics-of-development-multi-vol-set-2-vols","title":"Advanced Economics Of Development  (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not only on methods of promoting economic growth and structural change, but also on improving the potential for the population. The major indicators of development include equality of opportunity, rising income and living standard of people, equity in the distribution of income and wealth, increased opportunities for education and self-improvement, an efficient, competent, transparent and fairly administered public sector and a reasonable degree of competition in the private sector. \n\u003cbr\u003eAdvanced Economics of Development in 2 volumes is a standard textbook on the subject. Volume 1 comprises chapters 1 to 11 covering topics like Measuring Development; Factors in Economic Development; Theories of Underdevelopment; Social Capital; Poverty; Resource Allocation and Economic Development; Occupation Structure and Economic Development; Dualism; Lewis and Myrdal on Economic Development; Population Growth and Development; and Planning for Economic Development. Volume 2 consists of chapters 12 to 23 covering topics such as Theories of Development; Role of Education in Development; Role of Human Health in Development; Role of State in Economic Development; Trade: An Agent of Economic Development; Role of Public Enterprise; Agriculture and Industry in Economic Development; Choice of Technology; Regional Economic Development; Input-Output Analysis; Linear Programming; and Project Evaluation.\n\u003cbr\u003eThe book covers the syllabi of almost all the Indian universities on the subject and will thus prove extremely useful for the students pursuing higher level courses on development economics. The ideas have been explained in simple language and lucid manner for easy comprehension by the readers. Mathematical representations of some theories, explanations of well-labelled illustrations and diagrams, and solutions to the equations have been provided. Besides students, the book will prove beneficial for teachers of the subject as well as researchers in the field. It will immensely help policymakers, government officials, parliamentarians and all others concerned with the economic development of the country. To those who wish to know about various aspects of economic development, it will provide for a richly rewarding reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907941396631,"sku":"9788126916146","price":1393.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916146.webp?v=1769306175"},{"product_id":"advanced-economics-of-development-vol-1","title":"Advanced Economics Of Development (Vol. 1)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not only on methods of promoting economic growth and structural change, but also on improving the potential for the population. The major indicators of development include equality of opportunity, rising income and living standard of people, equity in the distribution of income and wealth, increased opportunities for education and self-improvement, an efficient, competent, transparent and fairly administered public sector and a reasonable degree of competition in the private sector. \n\u003cbr\u003eAdvanced Economics of Development in 2 volumes is a standard textbook on the subject. Volume 1 comprises chapters 1 to 11 covering topics like Measuring Development; Factors in Economic Development; Theories of Underdevelopment; Social Capital; Poverty; Resource Allocation and Economic Development; Occupation Structure and Economic Development; Dualism; Lewis and Myrdal on Economic Development; Population Growth and Development; and Planning for Economic Development. Volume 2 consists of chapters 12 to 23 covering topics such as Theories of Development; Role of Education in Development; Role of Human Health in Development; Role of State in Economic Development; Trade: An Agent of Economic Development; Role of Public Enterprise; Agriculture and Industry in Economic Development; Choice of Technology; Regional Economic Development; Input-Output Analysis; Linear Programming; and Project Evaluation.\n\u003cbr\u003eThe book covers the syllabi of almost all the Indian universities on the subject and will thus prove extremely useful for the students pursuing higher level courses on development economics. The ideas have been explained in simple language and lucid manner for easy comprehension by the readers. Mathematical representations of some theories, explanations of well-labelled illustrations and diagrams, and solutions to the equations have been provided. Besides students, the book will prove beneficial for teachers of the subject as well as researchers in the field. It will immensely help policymakers, government officials, parliamentarians and all others concerned with the economic development of the country. To those who wish to know about various aspects of economic development, it will provide for a richly rewarding reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907942117527,"sku":"9788126916153","price":225.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907942150295,"sku":"9788126916122","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916153.webp?v=1769306173"},{"product_id":"advanced-economics-of-development-vol-2","title":"Advanced Economics Of Development (Vol. 2)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not only on methods of promoting economic growth and structural change, but also on improving the potential for the population. The major indicators of development include equality of opportunity, rising income and living standard of people, equity in the distribution of income and wealth, increased opportunities for education and self-improvement, an efficient, competent, transparent and fairly administered public sector and a reasonable degree of competition in the private sector. \n\u003cbr\u003eAdvanced Economics of Development in 2 volumes is a standard textbook on the subject. Volume 1 comprises chapters 1 to 11 covering topics like Measuring Development; Factors in Economic Development; Theories of Underdevelopment; Social Capital; Poverty; Resource Allocation and Economic Development; Occupation Structure and Economic Development; Dualism; Lewis and Myrdal on Economic Development; Population Growth and Development; and Planning for Economic Development. Volume 2 consists of chapters 12 to 23 covering topics such as Theories of Development; Role of Education in Development; Role of Human Health in Development; Role of State in Economic Development; Trade: An Agent of Economic Development; Role of Public Enterprise; Agriculture and Industry in Economic Development; Choice of Technology; Regional Economic Development; Input-Output Analysis; Linear Programming; and Project Evaluation.\n\u003cbr\u003eThe book covers the syllabi of almost all the Indian universities on the subject and will thus prove extremely useful for the students pursuing higher level courses on development economics. The ideas have been explained in simple language and lucid manner for easy comprehension by the readers. Mathematical representations of some theories, explanations of well-labelled illustrations and diagrams, and solutions to the equations have been provided. Besides students, the book will prove beneficial for teachers of the subject as well as researchers in the field. It will immensely help policymakers, government officials, parliamentarians and all others concerned with the economic development of the country. To those who wish to know about various aspects of economic development, it will provide for a richly rewarding reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907942674583,"sku":"9788126916160","price":225.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907942641815,"sku":"9788126916139","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916139.webp?v=1769306174"},{"product_id":"advanced-macroeconomics-multi-vol-set-2-vols","title":"Advanced Macroeconomics  (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMacroeconomics enriches our knowledge of the functioning of an economy by studying the behaviour of national income, output, investment, saving and consumption. It guides us in solving the larger problems of unemployment, economic instability and slow economic growth. It is in terms of macroeconomics that monetary problems can be analyzed and understood properly. Frequent changes in the value of money, characterized by inflation or deflation affect the economy adversely. Adopting monetary, fiscal and direct control measures based on macroeconomics helps in mitigating the negative impacts.\n\u003cbr\u003eAdvanced Macroeconomics has a wide coverage and comprehensively studies all the topics normally included in the subject, viz. Concept and Calculation of National Income, Classical Theory of Employment, Determination of Income, Output and Employment, Savings, Investment and Multiplier, Consumption Function, Marginal Efficiency of Capital, Rate of Interest, IS-LM Analysis of Demand, Saving-Investment Equality, Principle of Acceleration, Unemployment in an Undeveloped Economy, Secular Stagnation, Money and Prices, Inflation and Deflation, Inflation and Unemployment: Trade-off, Credit Creation and Credit Control, Business Cycles, Economic Stabilization, Monetary Policy, Fiscal Policy, Deficit Financing, Public Debt, Open Economy Macroeconomics, etc. The book incorporates the latest developments in the subject and the chapters are organised in topics that are more or less self-contained.\n\u003cbr\u003eThe focus of this book is on developing simple theoretical models that provide insight into the reasons for fluctuations in aggregate variables such as an economy’s total production of various goods and services, the aggregate level of unemployment, the general level of interest rates, and the overall level of prices. These models explore how shocks or impulses to the economy influence individuals’ behavior in specific markets and analyze the resulting implications in terms of changes in aggregate variables.\n\u003cbr\u003eA clear, rigorous, primarily graphical and mathematical analysis has been provided in the book. All the pertinent concepts, theories and laws have been presented in a lucid manner and accessible style making the book indispensable for all those who wish to get a good grounding in the subject. Besides providing an exhaustive and elaborate presentation of ideas, another objective of the book is to encourage students to think of policy issues in terms of macroeconomics models.\n\u003cbr\u003eThe book will meet the requirements of B.A. (Hons.) and M.A. Economics students of all the Indian universities. It will also be useful for the students of MBA, CA, ICWA, CS as well as those preparing for competitive examinations such as Indian Administrative Services, Indian Economic Services, etc.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907946967191,"sku":"9788126914609","price":675.0,"currency_code":"INR","in_stock":false},{"title":"Hardcover","offer_id":44907946934423,"sku":"9788126914579","price":1743.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126914579.webp?v=1769306173"},{"product_id":"advanced-macroeconomics-vol-1","title":"Advanced Macroeconomics  (Vol. 1)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMacroeconomics enriches our knowledge of the functioning of an economy by studying the behaviour of national income, output, investment, saving and consumption. It guides us in solving the larger problems of unemployment, economic instability and slow economic growth. It is in terms of macroeconomics that monetary problems can be analyzed and understood properly. Frequent changes in the value of money, characterized by inflation or deflation affect the economy adversely. Adopting monetary, fiscal and direct control measures based on macroeconomics helps in mitigating the negative impacts.\n\u003cbr\u003eAdvanced Macroeconomics has a wide coverage and comprehensively studies all the topics normally included in the subject, viz. Concept and Calculation of National Income, Classical Theory of Employment, Determination of Income, Output and Employment, Savings, Investment and Multiplier, Consumption Function, Marginal Efficiency of Capital, Rate of Interest, IS-LM Analysis of Demand, Saving-Investment Equality, Principle of Acceleration, Unemployment in an Undeveloped Economy, Secular Stagnation, Money and Prices, Inflation and Deflation, Inflation and Unemployment: Trade-off, Credit Creation and Credit Control, Business Cycles, Economic Stabilization, Monetary Policy, Fiscal Policy, Deficit Financing, Public Debt, Open Economy Macroeconomics, etc. The book incorporates the latest developments in the subject and the chapters are organised in topics that are more or less self-contained.\n\u003cbr\u003eThe focus of this book is on developing simple theoretical models that provide insight into the reasons for fluctuations in aggregate variables such as an economy’s total production of various goods and services, the aggregate level of unemployment, the general level of interest rates, and the overall level of prices. These models explore how shocks or impulses to the economy influence individuals’ behavior in specific markets and analyze the resulting implications in terms of changes in aggregate variables.\n\u003cbr\u003eA clear, rigorous, primarily graphical and mathematical analysis has been provided in the book. All the pertinent concepts, theories and laws have been presented in a lucid manner and accessible style making the book indispensable for all those who wish to get a good grounding in the subject. Besides providing an exhaustive and elaborate presentation of ideas, another objective of the book is to encourage students to think of policy issues in terms of macroeconomics models.\n\u003cbr\u003eThe book will meet the requirements of B.A. (Hons.) and M.A. Economics students of all the Indian universities. It will also be useful for the students of MBA, CA, ICWA, CS as well as those preparing for competitive examinations such as Indian Administrative Services, Indian Economic Services, etc.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907947294871,"sku":"9788126914586","price":338.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907947262103,"sku":"9788126914555","price":907.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126914586_2197103c-e814-4c36-accc-529d7e8337d1.webp?v=1769306176"},{"product_id":"advanced-microeconomics-multi-vol-set-2-vols","title":"Advanced Microeconomics  (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMicroeconomics is a branch of economics that studies how individuals, households and firms and some states make decisions to allocate limited resources, typically in markets where goods or services are being bought and sold. It examines how these decisions and behaviours affect the supply and demand for goods and services, which determines prices; and how prices, in turn, determine the supply and demand of goods and services.\n\u003cbr\u003eOne of the objectives of microeconomics is to analyze market mechanisms that establish relative prices amongst goods and services and allocation of limited resources amongst many alternative uses. It analyzes market failure, where markets fail to produce efficient results, as well as describes the theoretical conditions needed for perfect competition. Significant fields of study in microeconomics include general equilibrium, markets under asymmetric information, choice under uncertainty and the elasticity of products within the market system.\n\u003cbr\u003eThe book Advanced Microeconomics has a wide coverage and deals with all the important topics on the subject generally required by students of B.A. (Hons.), M.A., M.Com., M.B.A., C.A., I.C.W.A. and C.S. It is an exhaustive and elaborate presentation of all the concepts along with various theories and laws. The style of the book is simple, lucid and easily accessible. Diagramatic and algebraic presentations are given wherever required. It also covers modern topics like Games Theory.\n\u003cbr\u003eThe book would be found useful by students and teachers of this subject. It will also be a rewarding and enriching reading to those interested in the study of methods, nature and scope of microeconomics.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907948277911,"sku":"9788126912063","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126912063.webp?v=1769199374"},{"product_id":"advanced-microeconomics-vol-1","title":"Advanced Microeconomics  (Vol. 1)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMicroeconomics is a branch of economics that studies how individuals, households and firms and some states make decisions to allocate limited resources, typically in markets where goods or services are being bought and sold. It examines how these decisions and behaviours affect the supply and demand for goods and services, which determines prices; and how prices, in turn, determine the supply and demand of goods and services.\n\u003cbr\u003eOne of the objectives of microeconomics is to analyze market mechanisms that establish relative prices amongst goods and services and allocation of limited resources amongst many alternative uses. It analyzes market failure, where markets fail to produce efficient results, as well as describes the theoretical conditions needed for perfect competition. Significant fields of study in microeconomics include general equilibrium, markets under asymmetric information, choice under uncertainty and the elasticity of products within the market system.\n\u003cbr\u003eThe book Advanced Microeconomics has a wide coverage and deals with all the important topics on the subject generally required by students of B.A. (Hons.), M.A., M.Com., M.B.A., C.A., I.C.W.A. and C.S. It is an exhaustive and elaborate presentation of all the concepts along with various theories and laws. The style of the book is simple, lucid and easily accessible. Diagramatic and algebraic presentations are given wherever required. It also covers modern topics like Games Theory.\n\u003cbr\u003eThe book would be found useful by students and teachers of this subject. It will also be a rewarding and enriching reading to those interested in the study of methods, nature and scope of microeconomics.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907948703895,"sku":"9788126912056","price":147.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907948671127,"sku":"9788126912049","price":525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126912056_0ececf58-bf44-4160-aa1d-61d208af6fad.webp?v=1769306175"},{"product_id":"advanced-microeconomics-vol-2","title":"Advanced Microeconomics  (Vol. 2)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMicroeconomics is a branch of economics that studies how individuals, households and firms and some states make decisions to allocate limited resources, typically in markets where goods or services are being bought and sold. It examines how these decisions and behaviours affect the supply and demand for goods and services, which determines prices; and how prices, in turn, determine the supply and demand of goods and services.\n\u003cbr\u003eOne of the objectives of microeconomics is to analyze market mechanisms that establish relative prices amongst goods and services and allocation of limited resources amongst many alternative uses. It analyzes market failure, where markets fail to produce efficient results, as well as describes the theoretical conditions needed for perfect competition. Significant fields of study in microeconomics include general equilibrium, markets under asymmetric information, choice under uncertainty and the elasticity of products within the market system.\n\u003cbr\u003eThe book Advanced Microeconomics has a wide coverage and deals with all the important topics on the subject generally required by students of B.A. (Hons.), M.A., M.Com., M.B.A., C.A., I.C.W.A. and C.S. It is an exhaustive and elaborate presentation of all the concepts along with various theories and laws. The style of the book is simple, lucid and easily accessible. Diagramatic and algebraic presentations are given wherever required. It also covers modern topics like Games Theory.\n\u003cbr\u003eThe book would be found useful by students and teachers of this subject. It will also be a rewarding and enriching reading to those interested in the study of methods, nature and scope of microeconomics.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907949195415,"sku":"9788126912124","price":147.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907949162647,"sku":"9788126912094","price":525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126912124_e6ee5764-9bfd-4975-abba-30c9fb37bda8.webp?v=1769306176"},{"product_id":"advanced-study-in-money-and-banking-theory-and-policy-relevance-in-the-indian-economy","title":"Advanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy","description":"\u003cp\u003e • Author(s): Perminder Khanna\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Advanced Study in Money \u0026amp; Banking : Theory \u0026amp; Policy Relevance in the Indian Economy is a complete treatise on banking and global financial developments with special reference to DMCs and the Indian Economy. It provides an invaluable, up-to-date and refreshing approach to key development issues pertaining to monetary theory, banking, and policy matters. The theoretical, institutional and historical approaches have been skilfully integrated to explore and elucidate the interrelationships of money and banking and the functioning of the economy as a whole. The analytical study of the main operational ratios of banks for the period 1998 to 2003 gives an overview of the bank street scenario. In its wide perspective, the book includes a comprehensive study of banking and information technology, mechanism of international payments, and international monetary policies and monetary cooperation. Above all, against the backdrop of economic uncertainty and the low ebb in economic activity, volatility in stock markets and significant fluctuations in major currencies of the world, the Indian monetary policy during the period of 1952-2003 has been extensively discussed. Simple graphs and up-to-date economic models provided in the book enable the readers to have an easy and accurate understanding of the subject.\n\u003cbr\u003eThe book would be of great interest and use for students and teachers of economics, commerce and business management. The bankers and legislators concerned with monetary and banking policies would find the book highly useful.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907950047383,"sku":"9788126904624","price":413.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904624.webp?v=1769306173"},{"product_id":"advanced-study-in-money-and-banking-theory-and-policy-relevance-in-the-indian-economy-multi-vol-set-2-vols","title":"Advanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): Perminder Khanna\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Advanced Study in Money \u0026amp; Banking : Theory \u0026amp; Policy Relevance in the Indian Economy is a complete treatise on banking and global financial developments with special reference to DMCs and the Indian Economy. It provides an invaluable, up-to-date and refreshing approach to key development issues pertaining to monetary theory, banking, and policy matters. The theoretical, institutional and historical approaches have been skilfully integrated to explore and elucidate the interrelationships of money and banking and the functioning of the economy as a whole. The analytical study of the main operational ratios of banks for the period 1998 to 2003 gives an overview of the bank street scenario. In its wide perspective, the book includes a comprehensive study of banking and information technology, mechanism of international payments, and international monetary policies and monetary cooperation. Above all, against the backdrop of economic uncertainty and the low ebb in economic activity, volatility in stock markets and significant fluctuations in major currencies of the world, the Indian monetary policy during the period of 1952-2003 has been extensively discussed. Simple graphs and up-to-date economic models provided in the book enable the readers to have an easy and accurate understanding of the subject.\n\u003cbr\u003eThe book would be of great interest and use for students and teachers of economics, commerce and business management. The bankers and legislators concerned with monetary and banking policies would find the book highly useful.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907950407831,"sku":"9788126904440","price":2093.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904440.webp?v=1769306176"},{"product_id":"advanced-study-in-money-and-banking-theory-and-policy-relevance-in-the-indian-economy-vol-1","title":"Advanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy (Vol. 1)","description":"\u003cp\u003e • Author(s): Perminder Khanna\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Advanced Study in Money \u0026amp; Banking : Theory \u0026amp; Policy Relevance in the Indian Economy is a complete treatise on banking and global financial developments with special reference to DMCs and the Indian Economy. It provides an invaluable, up-to-date and refreshing approach to key development issues pertaining to monetary theory, banking, and policy matters. The theoretical, institutional and historical approaches have been skilfully integrated to explore and elucidate the interrelationships of money and banking and the functioning of the economy as a whole. The analytical study of the main operational ratios of banks for the period 1998 to 2003 gives an overview of the bank street scenario. In its wide perspective, the book includes a comprehensive study of banking and information technology, mechanism of international payments, and international monetary policies and monetary cooperation. Above all, against the backdrop of economic uncertainty and the low ebb in economic activity, volatility in stock markets and significant fluctuations in major currencies of the world, the Indian monetary policy during the period of 1952-2003 has been extensively discussed. Simple graphs and up-to-date economic models provided in the book enable the readers to have an easy and accurate understanding of the subject.\n\u003cbr\u003eThe book would be of great interest and use for students and teachers of economics, commerce and business management. The bankers and legislators concerned with monetary and banking policies would find the book highly useful.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907950637207,"sku":"9788126904426","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904426.webp?v=1769306173"},{"product_id":"advanced-study-in-money-and-banking-theory-and-policy-relevance-in-the-indian-economy-vol-2","title":"Advanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy (Vol. 2)","description":"\u003cp\u003e • Author(s): Perminder Khanna\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Advanced Study in Money \u0026amp; Banking : Theory \u0026amp; Policy Relevance in the Indian Economy is a complete treatise on banking and global financial developments with special reference to DMCs and the Indian Economy. It provides an invaluable, up-to-date and refreshing approach to key development issues pertaining to monetary theory, banking, and policy matters. The theoretical, institutional and historical approaches have been skilfully integrated to explore and elucidate the interrelationships of money and banking and the functioning of the economy as a whole. The analytical study of the main operational ratios of banks for the period 1998 to 2003 gives an overview of the bank street scenario. In its wide perspective, the book includes a comprehensive study of banking and information technology, mechanism of international payments, and international monetary policies and monetary cooperation. Above all, against the backdrop of economic uncertainty and the low ebb in economic activity, volatility in stock markets and significant fluctuations in major currencies of the world, the Indian monetary policy during the period of 1952-2003 has been extensively discussed. Simple graphs and up-to-date economic models provided in the book enable the readers to have an easy and accurate understanding of the subject.\n\u003cbr\u003eThe book would be of great interest and use for students and teachers of economics, commerce and business management. The bankers and legislators concerned with monetary and banking policies would find the book highly useful.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907950997655,"sku":"9788126904433","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904433.webp?v=1769306176"},{"product_id":"advertising-management","title":"Advertising Management","description":"\u003cp\u003e • Author(s): C.L. Tyagi | Arun Kumar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in Advertising Management. Based on authentic publications and practical experience of the authors, the book deals with advertising and sales promotion, economic and social effectiveness of advertising decisions and plans. The book is well-written and well-structured in lucid, simple and conversational language. Different topics are systematically arranged with proper blend of theories and models so as to make easy and clear understanding of principles and their applications in advertising.\n\u003cbr\u003eThe book will be very useful for students doing M.B.A., M.Com., D.I.M. and B.B.M. It will also be most valuable reference source for advertising professionals.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907952177303,"sku":"9788126903733","price":282.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907952144535,"sku":"9788126902576","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126902576.webp?v=1769306173"},{"product_id":"advertising-on-the-internet-let-your-fingers-do-the-talking","title":"Advertising On The Internet: Let Your Fingers Do the Talking","description":"\u003cp\u003e • Author(s): Godfrey Harris\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Internet is today the most reliable and accurate medium for advertising. It offers transparency and targeted advertising that is far more reliable than conventional media available. Its allows marketers to deliver personalized and real-time messages to specific consumers and that too at a fraction of the cost and with greater measurability. The interactive nature of this medium makes it ideal for marketeers to get instant feedback. Countries with large population like India are destined to have a large market online and hence greater avenues for internet advertisers. From just about Rs.24 crore in 1999, the online advertising will be Rs.60 crore by the end of 2000 and will reach a whopping Rs.750 crore by the year 2002. \n\u003cbr\u003eThe book would be found highly useful by the industrial and business houses in planning the most effective and economical advertising plans.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907952734359,"sku":"9788171569809","price":245.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171569809.webp?v=1769306174"},{"product_id":"agrarian-economy-of-ancient-india","title":"Agrarian Economy Of Ancient India","description":"\u003cp\u003e • Author(s): Gian Chand Chauhan\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book aims at presenting a detailed and systematic study of the economic conditions of ancient India dealing with different aspects of agrarian economy such as origin of agriculture and pastoralism, land rights, paradigms of land tenure, measurement of land, economic dimensions of land and the feudal economy. In accordance with this aim, economic condition is presented in this book primarily not as the sum total of the economic history of individual kings, but as an explanation of the economic developments and changes of whole ancient India. The distinctive characteristic of this book lies in the fact that it presents a synthesis of agrarian and feudal economy that prevailed in ancient India.\n\u003cbr\u003eThe book presents a deteriorating and grim scenario of the economic condition of the people of ancient India. It also negates and questions the notion of Ram Rajya in ancient India, i.e. a state where people enjoyed economic and social prosperity and equality, and did not witness any kind of misery and inequality. The scope of the book has however been restricted to agrarian economy of ancient India from the earliest time to 1200 A.D. It is based on the literary and epigraphical traditions of ancient India. It will be useful for the students of economics, particularly those studying the economic history of India and researchers in this field.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907963416727,"sku":"9788126918041","price":417.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126918041.webp?v=1769306173"},{"product_id":"an-essay-on-the-principle-of-population-multi-vol-set-2-vols","title":"An Essay On The Principle Of Population  (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): Thomas Malthus\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMalthus’s famous An Essay on the Principle of Population was first published in 1798. The book had six editions till 1826, and in each edition Malthus made changes to his original idea. From a pessimist par excellence in 1798, he mellowed into a realist in successive editions. But he continued to argue that population had a tendency to outstrip the supply of food necessary for its survival, and that it could be held in check either through positive checks such as famines and wars or through preventive checks such as contraception and moral restraint. He was always opposed to contraception but gave his support to moral restraint which involved, among other things, late marriages, celibacy and voluntary sexual control within wedlock.\n\u003cbr\u003eMalthus’s theory is based on two assumptions: (1) That food is necessary to the existence of humans; this is a natural law. (2) That the passion between man and woman is natural; this is a biological law. Malthus noted an incompatibility between the physical law and the biological law and argued that, in the absence of checks to population growth, population would always have a tendency to grow faster than the supply of food necessary for its subsistence. He went on to say that population, when its growth is unchecked, increases in a geometrical progression, such as 1, 2, 4, 8, 16, 32, and so on, in each successive generation. The food supply, on the other hand, increases, according to Malthus, in arithmetic progression, i.e. 1, 2, 3, 4, 5, etc. \n\u003cbr\u003eModern demographers find Malthusian view of power of population highly pessimistic. However, the facts that the world population is increasing at a fast rate notwithstanding various family planning measures, and world food security is under serious threat bear testimony that Malthus’s ideas are holding true even today. \n\u003cbr\u003eThe Essay is a great classic that firmly established Malthus as a social scientist. The extraordinary quality of this book is that it is of great relevance to any society because the growth of population vs. the means to sustain them will always remain an issue. Moreover, migration of population, supply and cost of labour, population ageing, checks on growth of population, etc. are important issues worldwide even today.\n\u003cbr\u003eThe book has been brought out to help the students, teachers and researchers of economics and sociology, in their study and research. A comprehensive introduction has been given to highlight various pertinent issues on the subject. It will immensely benefit policymakers and demographers. To those who are interested in knowing about population and its features, the book will provide for a richly rewarding and stimulating reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907970789527,"sku":"9788126915217","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126915217.webp?v=1769306174"},{"product_id":"an-essay-on-the-principle-of-population-vol-1","title":"An Essay On The Principle Of Population  (Vol. 1)","description":"\u003cp\u003e • Author(s): Thomas Malthus\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMalthus’s famous An Essay on the Principle of Population was first published in 1798. The book had six editions till 1826, and in each edition Malthus made changes to his original idea. From a pessimist par excellence in 1798, he mellowed into a realist in successive editions. But he continued to argue that population had a tendency to outstrip the supply of food necessary for its survival, and that it could be held in check either through positive checks such as famines and wars or through preventive checks such as contraception and moral restraint. He was always opposed to contraception but gave his support to moral restraint which involved, among other things, late marriages, celibacy and voluntary sexual control within wedlock.\n\u003cbr\u003eMalthus’s theory is based on two assumptions: (1) That food is necessary to the existence of humans; this is a natural law. (2) That the passion between man and woman is natural; this is a biological law. Malthus noted an incompatibility between the physical law and the biological law and argued that, in the absence of checks to population growth, population would always have a tendency to grow faster than the supply of food necessary for its subsistence. He went on to say that population, when its growth is unchecked, increases in a geometrical progression, such as 1, 2, 4, 8, 16, 32, and so on, in each successive generation. The food supply, on the other hand, increases, according to Malthus, in arithmetic progression, i.e. 1, 2, 3, 4, 5, etc. \n\u003cbr\u003eModern demographers find Malthusian view of power of population highly pessimistic. However, the facts that the world population is increasing at a fast rate notwithstanding various family planning measures, and world food security is under serious threat bear testimony that Malthus’s ideas are holding true even today. \n\u003cbr\u003eThe Essay is a great classic that firmly established Malthus as a social scientist. The extraordinary quality of this book is that it is of great relevance to any society because the growth of population vs. the means to sustain them will always remain an issue. Moreover, migration of population, supply and cost of labour, population ageing, checks on growth of population, etc. are important issues worldwide even today.\n\u003cbr\u003eThe book has been brought out to help the students, teachers and researchers of economics and sociology, in their study and research. A comprehensive introduction has been given to highlight various pertinent issues on the subject. It will immensely benefit policymakers and demographers. To those who are interested in knowing about population and its features, the book will provide for a richly rewarding and stimulating reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907971117207,"sku":"9788126915194","price":525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126915194.webp?v=1769306175"},{"product_id":"an-inquiry-into-the-nature-and-causes-of-the-wealth-of-nations-multi-vol-set-2-vols","title":"An Inquiry Into The Nature And Causes Of The Wealth Of Nations  (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): Adam Smith | Introduction by Robin Ghosh\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn Inquiry into the Nature and Causes of the Wealth of Nations is the magnum opus of the Scottish economist Adam Smith. It is a compelling account of economics at the dawn of the Industrial Revolution, as well as a rhetorical piece written for the generally educated individual of the 18th century—advocating a free market economy as more productive and beneficial to society. The work is hailed as a watershed in history and economics owing to its comprehensive, largely accurate characterization of economic mechanisms that survives in modern economics, and effective use of rhetorical technique including structuring the work to contrast real world examples of free and fettered markets.\n\u003cbr\u003eLike all great books, The Wealth of Nations is the outpouring not only of a great mind, but of a whole epoch. Adam Smith laid the foundation of the laissez faire philosophy by criticizing governmental regulation of trade, commerce and economic activity. The subject matter is divided into five books. Book I deals with the concept of ‘division of labour’ and its impact on the productivity of labour. Adam Smith divides the society into three social classes: capitalists owning capital; landlords owning land and obtaining their income as rent on land; and workers getting their income as wages from selling their labour in the market. Book II deals with capital accumulation and economic growth and is considered to form the cornerstone of Wealth of Nations. Book III contains a long historical narrative of the development of agriculture in Europe since the fall of the Roman Empire. Book IV deals with Adam Smith’s critique of both Mercantilism and Physiocracy which dominated economic thinking in Europe, especially in Western Europe, for nearly three centuries prior to the publication of this book. In Book V, Adam Smith develops a theory of public finance that has effectively influenced all conservative thinking on public finance almost until today.\n\u003cbr\u003eIn comparatively recent years, especially after the bicentenary celebrations of the publication of The Wealth of Nations, a renewed interest in classical economics has turned the attention of many economists to re-examine Adam Smith's contributions to political economy.\n\u003cbr\u003eIn this edition of the Wealth of Nations, the superb and scholarly introduction by Robin Ghosh will re-ignite discussions and re-interpretations of Smith’s path-breaking work. It will prove immensely useful to the students and teachers of economics, researchers in this field as well as economists and policymakers.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907972100247,"sku":"9788126910090","price":1393.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126910090.webp?v=1769306173"},{"product_id":"an-inquiry-into-the-nature-and-causes-of-the-wealth-of-nations-vol-1","title":"An Inquiry Into The Nature And Causes Of The Wealth Of Nations  (Vol. 1)","description":"\u003cp\u003e • Author(s): Adam Smith | Introduction by Robin Ghosh\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn Inquiry into the Nature and Causes of the Wealth of Nations is the magnum opus of the Scottish economist Adam Smith. It is a compelling account of economics at the dawn of the Industrial Revolution, as well as a rhetorical piece written for the generally educated individual of the 18th century—advocating a free market economy as more productive and beneficial to society. The work is hailed as a watershed in history and economics owing to its comprehensive, largely accurate characterization of economic mechanisms that survives in modern economics, and effective use of rhetorical technique including structuring the work to contrast real world examples of free and fettered markets.\n\u003cbr\u003eLike all great books, The Wealth of Nations is the outpouring not only of a great mind, but of a whole epoch. Adam Smith laid the foundation of the laissez faire philosophy by criticizing governmental regulation of trade, commerce and economic activity. The subject matter is divided into five books. Book I deals with the concept of ‘division of labour’ and its impact on the productivity of labour. Adam Smith divides the society into three social classes: capitalists owning capital; landlords owning land and obtaining their income as rent on land; and workers getting their income as wages from selling their labour in the market. Book II deals with capital accumulation and economic growth and is considered to form the cornerstone of Wealth of Nations. Book III contains a long historical narrative of the development of agriculture in Europe since the fall of the Roman Empire. Book IV deals with Adam Smith’s critique of both Mercantilism and Physiocracy which dominated economic thinking in Europe, especially in Western Europe, for nearly three centuries prior to the publication of this book. In Book V, Adam Smith develops a theory of public finance that has effectively influenced all conservative thinking on public finance almost until today.\n\u003cbr\u003eIn comparatively recent years, especially after the bicentenary celebrations of the publication of The Wealth of Nations, a renewed interest in classical economics has turned the attention of many economists to re-examine Adam Smith's contributions to political economy.\n\u003cbr\u003eIn this edition of the Wealth of Nations, the superb and scholarly introduction by Robin Ghosh will re-ignite discussions and re-interpretations of Smith’s path-breaking work. It will prove immensely useful to the students and teachers of economics, researchers in this field as well as economists and policymakers.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907972362391,"sku":"9788126909377","price":697.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126909377.webp?v=1769306177"},{"product_id":"an-inquiry-into-the-nature-and-causes-of-the-wealth-of-nations-vol-2","title":"An Inquiry Into The Nature And Causes Of The Wealth Of Nations  (Vol. 2)","description":"\u003cp\u003e • Author(s): Adam Smith | Introduction by Robin Ghosh\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn Inquiry into the Nature and Causes of the Wealth of Nations is the magnum opus of the Scottish economist Adam Smith. It is a compelling account of economics at the dawn of the Industrial Revolution, as well as a rhetorical piece written for the generally educated individual of the 18th century—advocating a free market economy as more productive and beneficial to society. The work is hailed as a watershed in history and economics owing to its comprehensive, largely accurate characterization of economic mechanisms that survives in modern economics, and effective use of rhetorical technique including structuring the work to contrast real world examples of free and fettered markets.\n\u003cbr\u003eLike all great books, The Wealth of Nations is the outpouring not only of a great mind, but of a whole epoch. Adam Smith laid the foundation of the laissez faire philosophy by criticizing governmental regulation of trade, commerce and economic activity. The subject matter is divided into five books. Book I deals with the concept of ‘division of labour’ and its impact on the productivity of labour. Adam Smith divides the society into three social classes: capitalists owning capital; landlords owning land and obtaining their income as rent on land; and workers getting their income as wages from selling their labour in the market. Book II deals with capital accumulation and economic growth and is considered to form the cornerstone of Wealth of Nations. Book III contains a long historical narrative of the development of agriculture in Europe since the fall of the Roman Empire. Book IV deals with Adam Smith’s critique of both Mercantilism and Physiocracy which dominated economic thinking in Europe, especially in Western Europe, for nearly three centuries prior to the publication of this book. In Book V, Adam Smith develops a theory of public finance that has effectively influenced all conservative thinking on public finance almost until today.\n\u003cbr\u003eIn comparatively recent years, especially after the bicentenary celebrations of the publication of The Wealth of Nations, a renewed interest in classical economics has turned the attention of many economists to re-examine Adam Smith's contributions to political economy.\n\u003cbr\u003eIn this edition of the Wealth of Nations, the superb and scholarly introduction by Robin Ghosh will re-ignite discussions and re-interpretations of Smith’s path-breaking work. It will prove immensely useful to the students and teachers of economics, researchers in this field as well as economists and policymakers.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907972624535,"sku":"9788126909384","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126909384.webp?v=1769306175"},{"product_id":"an-introduction-to-the-study-of-fishes","title":"An Introduction To The Study Of Fishes","description":"\u003cp\u003e • Author(s): Albert C.L.G. Gunther\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Fisheries \u0026amp; Aquaculture\u003cbr\u003e\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907974033559,"sku":"9788171564811","price":420.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171564811.webp?v=1769306185"},{"product_id":"an-introduction-to-the-study-of-fishes-vol-1","title":"An Introduction To The Study Of Fishes  (Vol. 1)","description":"\u003cp\u003e • Author(s): Albert C.L.G. Gunther\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Fisheries \u0026amp; Aquaculture\u003cbr\u003e\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907974459543,"sku":"9788171564804","price":420.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171564804.webp?v=1769306188"},{"product_id":"an-introduction-to-tourism","title":"An Introduction To Tourism","description":"\u003cp\u003e • Author(s): N. Jayapalan\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Tourism, Travel Guide \u0026amp; Hospitality\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow-a-days there is a heartfelt need to understand the Tourism and its development. The introductory chapter of the book provides an interesting study about Tourism. The study also provides a clear picture of concept of Tourism, history of travel, types of Tourism, Tourism in modern period, nature of Tourism, components and elements of Tourism, basic reasons and motivation for travel, the organization, measurement and planning of Tourism, marketing, promotion, the economic, social and cultural significance of Tourism in an excellent manner in the following chapters. Further, this book gives a graphic picture about Manila Declaration on World Tourism, religious, spiritual, cultural and holiday Tourism, International Organization and Tourism, accommodation, travel agency, documents and development of Tourism in India along with tourist centres in India in an exhaustive and lucid manner. The description is brief and accurate. The book is beautifully written to make the reading easy and interesting.\n\u003cbr\u003eThe book would be of great value for the students as well as the teachers. Even laymen would enjoy the book because of its simple style.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907975049367,"sku":"9788171569779","price":557.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171569779.webp?v=1769306218"},{"product_id":"antarrashtriya-vittiya-poonji-ka-samrajya","title":"Antarrashtriya Vittiya Poonji Ka Samrajya","description":"\u003cp\u003e • Author(s): Ram Nivas Bairwa\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eसन् 2016 में भारत सरकार की तरफ से किये गये प्रचलित मुद्रा के लगभग 85 प्रतिशत मुद्रा के नोटों का विमुद्रीकरण, जिसे आम भाषा में नोटबंदी कहा गया है, के पीछे के बताये गये कारणों ने भारत में आम आदमी को भी अर्थशास्त्र के सामान्य ज्ञान का पाठ पढ़ा दिया।विकास पैसों की मांग से नहीं मापा जा सकता बल्कि देश के किसानों, मजदूरों और उनके परिवारों के जीवन स्तर से मापा जाता है। ठेकेदारों और दलालों (एजेंटों) पर निर्भर अर्थव्यवस्था देश को कहीं पर भी नहीं ले जा सकती सिवाय अन्तर्राष्ट्रीय वित्तीय पूंजी के पोषण के, क्योंकि भारत जैसे देशों में ठेकेदारी और दलाली की शुरूआत अंग्रेजी शासन द्वारा व्यापारिक पूंजी की सेवा के लिये की गयी थी। अतः उनके विकास की परिभाषा सिर्फ पैसों के इर्द-गिर्द ही घूमती है।सभी विकासशील देशों का यही अर्थशास्त्र है, जहाँ वह अन्तर्राष्ट्रीय वित्तीय पूंजी में अपना-अपना हित साधने में लगे हुए हैं।\n\u003cbr\u003eअर्थशास्त्र की इसी दिशा को केन्द्रित करके यह पुस्तक अन्तर्राष्ट्रीय वित्तीय पूंजी का साम्राज्य लिखी गयी है जिसके 15 अध्यायों में पूंजी और मुद्रा के संक्षिप्त इतिहास के साथ राजनीति अन्तर्संबद्धता को दर्शाया गया है।हिन्दी भाषा में इस विषय पर यह पहली पुस्तक कही जा सकती है।\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907978129559,"sku":"9788126928668","price":417.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126928668.webp?v=1769306189"},{"product_id":"applied-fishery-science-vol-1","title":"Applied Fishery Science  (Vol. 1)","description":"\u003cp\u003e • Author(s): S.M. Shafi\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Fisheries \u0026amp; Aquaculture\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe present book Applied Fishery Science is the outcome of the intensive efforts made by the author for more than five consecutive years to bring the universally spread documented informations and data, both traditional as well as research oriented recent findings, before the scientific world in a consolidated form, specially before those who are concerned with fish farming and for capture of fishes from varied water sources. \n\u003cbr\u003eSeveral valuable informations have been provided on the fish farming requisites, such as methods of the quality fish seed procurement, their safe transportation, design and layout for the construction of new ponds, maintenance of required water quality in the ponds, availability of choiced food items at proper times, use of right kinds of fertilizers and provision of supplementary feeds at emerging times. \n\u003cbr\u003eInfrastructural details and operation methods of fishing gears and some informations on related accessaries, particularly trawlers, fishing boats and vessels and several kinds of crafts, traps and angling implements to catch sporting fishes have been given with lucid illustrations. Presentation of recent data on fish catches (year-wise in most cases) has enhanced the quality of book.\n\u003cbr\u003eMatters, on several specific topics like hilsa culture, trout culture, live-fish culture, cage culture, paddy-cum-fish culture, integrated fish culture, brackish water fish culture, prawn culture, shrimp culture, molluscan fisheries, recent aquaculture practices and useful seaweeds and algal products, have been beautifully described in the book. Trade and commerce prospects with the inclusion of accounts of fish processing, fish preservation, various kinds of fish by-products and scope of marketing of fish have been made highly explicit.\n\u003cbr\u003eA fine attempt has been made to provide as many as fifty one aspects of applied Fishery science, merging together in one book in order to meet the requirements of sylabi of Universities, technical\/professional institutions, advanced centres of fisheries education and research. It is hoped that the academicians, researchers\/fishery scientists, graduate and post-graduate students of fishery science will cherish the author’s endeavour in finding appreciable utility of the book.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907980914839,"sku":"9788126902774","price":455.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126902774.webp?v=1769306188"},{"product_id":"auditing-theory-and-practice","title":"Auditing: Theory and Practice","description":"\u003cp\u003e • Author(s): Arun Kumar | Rachana Sharma\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAuditing: Theory and Practice is based on the syllabi of Auditing, as prescribed by Indian Universities and Institutes of Commerce and Management. It has twenty-eight chapters covering a wide discussion on auditing. Every single topic related to auditing has been considered, leaving none but at the same time avoiding unnecessary details. Auditing of Mechanised and Computerised Accounts, Audit of Public Accounts and Government Undertakings, and Professional Conduct and Ethics have been properly discussed in this book. While the subject matter of the book has been gathered from authentic textbooks, reports, and journals, it has been explained through examples drawn from the actual business world. Cases with court’s verdicts have been cited wherever necessary. Regulations and Laws have been authentically reproduced from original sources. Language of narration has been kept as much free from technical jargon as possible. \n\u003cbr\u003eThis book can be used as an ideal textbook by the students and a reference book by all those who are concerned with auditing, such as the teachers, the company secretary, the chartered accountant, and the entrepreneur himself.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907987861655,"sku":"9788126933266","price":522.0,"currency_code":"INR","in_stock":false},{"title":"Hardcover","offer_id":44907987828887,"sku":"9788171567201","price":767.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171567201.webp?v=1769306190"},{"product_id":"banking-in-india","title":"Banking In India","description":"\u003cp\u003e • Author(s): M.S. Shetty\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBanking in India in the modern sense originated towards the end of the 18th century. The still existing oldest bank in India is the State Bank of India. India’s Partition in 1947 after Independence adversely impacted India’s economy paralyzing banking activities for months. The Government of India initiated measures to play an active role in the economic life of the nation, and the industrial policy resolution ushered in by the Government in 1948 envisaged a mixed economy. This resulted into greater involvement of the state in different segments of the economy including banking and finance.\n\u003cbr\u003eAn ordinance was issued in 1969 and 14 largest commercial banks were nationalized. These banks contained 85 percent of bank deposits in the country. Six more commercial banks were nationalized in 1980. The stated reason for the nationalization was to give the government more control of credit delivery. In the early 1990s, under its policy of privatization and liberalization, the Government issued licences to some private banks. These came to be known as new generation tech-savvy banks. This move, along with the rapid growth in the economy of India, revitalized the banking sector in India, which has seen rapid growth with strong contribution from all the three types of banks, namely, government banks, private banks and foreign banks.\n\u003cbr\u003eThe new policies that are obtaining in banks in India have discarded much of what may be called traditional style of functioning. There are extended hours of work and public dealing in the banks these days. Through the CBS system, a group of networked branches provide core banking services to the customers. The new developments have ushered in a modern outlook and tech-savvy methods of working for traditional banks. All this has led to a retail boom in India. People have not just demanded more from their banks but also received more.\n\u003cbr\u003eThe book provides a history of banking in India, from the origin of money and banking, to the present scenario of technology-driven services. The aspects related directly and indirectly to banking have been studied. Banks in India from the 18th century, different types of banks in India, bank credit, banker-customer relationship, foreign exchange business, non-performing assets, financial sector reforms, risk management, Basel Accord, rupee convertibility, technology developments in India, social responsibility of banks and Right to Information Act (RTI) are the major topics taken up in this book. A peep into the future of banking in India has also been given. \n\u003cbr\u003eThe book will be useful for the students of banking, bank staff and those preparing for competitive examinations. To those who wish to learn about banking in India, it will provide for a richly rewarding and inculcating reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907991433367,"sku":"9788126918171","price":837.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126918171.webp?v=1769306188"},{"product_id":"basic-statistics-for-economics-business-and-finance","title":"Basic Statistics for Economics, Business, and Finance","description":"\u003cp\u003e • Author(s): E.K. Ummer\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearning statistics for many students is like taking some bitter-tasting medicine. Though the medicine is necessary to cure the illness, but it is very hard to take. In this respect, this book can be of help to the undergraduate students in the fields of economic, business, and finance. It is generally observed that many of the students possess certain degrees of stat-phobia and stat-aversion. This book can help them overcome these phobia and aversion. It can also help them understand why they must learn different statistical techniques, what connections exist among them, how they can be applied, and how they will equip the students in their careers and further studies.\n\u003cbr\u003eThe book provides a thorough but lucid exposition of most of the statistical techniques applied in undergraduate programs in economics, business, and finance. It deals with topics right from the very basics of statistics to relatively advanced areas of regression analysis and forecasting; covering in the middle the topics of organization and graphical presentation of data, descriptive statistics: numerical measures, probability, probability and sampling distributions, estimation, tests of hypotheses, analysis of variance and nonparametric tests, correlation analysis, index numbers, and time-series analysis.\n\u003cbr\u003eThough the book directly caters to the needs of undergraduate students in economics, business, and finance; graduate students in these subjects will also definitely find the book an invaluable tool as a supplementary reading. The website of the book, www.emeacollege.ac.in\/bsebf provides supplementary materials including data sets in Minitab® format.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907994742935,"sku":"9788126933815","price":713.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907994710167,"sku":"9788126933808","price":1327.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126933808.webp?v=1769306188"},{"product_id":"biodiversity-and-food-security","title":"Biodiversity And Food Security","description":"\u003cp\u003e • Author(s): Shashi Kumar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Bio-Science and Agriculture\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe value of biodiversity may be judged by considering the economic, ecological, anthropological, recreational and epistemic benefits derived from it. Traditional knowledge, innovations and practices are of importance for the conservation of biological diversity and sustainable use of its components with respect to our biological and intellectual heritage.\n\u003cbr\u003eThe topics covered in this book include : Concept of Human Ecology, Biodiversity, Conservation and Sustainable Agriculture; Diverse Women for Diversity; Globalization of Food; Globalization of Agriculture; Biological and Intellectual Heritage Protection; Status of Plant Genetic Resources; Conservation and Utilization in Asia — Pacific Region; Ecology and Technological changes; Gender and Society in India; Status of India's Health and Healing.\n\u003cbr\u003eThis publication is an attempt to take appropriate action at all levels for a change in human values and behaviour towards the holistic environmental ethics for better and safe future of mankind. The integration of environment and development concern necessarily requires global co-operation to achieve the goal of sustainable development not only in agriculture but also in the entire national economy.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908012273815,"sku":"9788126901258","price":333.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126901258.webp?v=1769306190"},{"product_id":"black-money-in-india-meaning-magnitude-and-measures","title":"Black Money in India: Meaning, Magnitude and Measures","description":"\u003cp\u003e• Author(s): Chitra Lele\u003c\/p\u003e\n\u003cp\u003e• Publisher: Atlantic\u003c\/p\u003e\n\u003cp\u003e• Publisher Imprint: Atlantic\u003c\/p\u003e\n\u003cp\u003e• Subject: Economics\u003c\/p\u003e\n\n\u003cp\u003eMost people have a nebulous notion of black money; hence they have limited knowledge about it and are not able to come together to fight against this menace. This is where the book, Black Money in India: Meaning, Magnitude and Measures steps in to fill the gaps in knowledge. It exposes how the intricate web of corrupt elements (politicians, bureaucrats, corporations, judges, lobbyists, etc.) has engulfed the economy, social order, national exchequer and moral foundation of India through its spurious practices and abuse of power. It deals with the causes, effects and methods of black money propagation in detail. It discusses the detrimental effects of various black money channels like money laundering, political funding, hawala transactions, terrorism funding, round tripping, etc., and these effects are demonstrated through eye-opening statistics and data.\u003c\/p\u003e\n\u003cp\u003eThis book not only focuses on the basic and advanced dynamics of black money in India, but also discusses at length the global black money scenarios and statistics to present to the readers a holistic picture of this peril gnawing at the very foundation on which our world stands. It throws light on various past anti-black money measures like voluntary disclosure schemes, demonetization, etc., and their pros and cons, and at the same time, presents a revised and comprehensive multi-pronged strategy as to how to minimize black money. It gives a blueprint of how the key stakeholders of India and the world, including the government setup, business world, media, human rights groups, civil society, and international development agencies can help to curb black money transactions and flows occurring at the national and international interfaces.\u003c\/p\u003e\n\u003cp\u003eThis book is a genuine attempt to build a collective momentum and public support for matters of national and global significance, especially for tackling the global crisis of black money.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908012961943,"sku":"9788126927869","price":417.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126927869.webp?v=1769306189"},{"product_id":"business-communication-practices-modern-trends","title":"Business Communication Practices: Modern Trends","description":"\u003cp\u003e • Author(s): Uma Narula\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusiness communication practices that are changing overtime, are significant for success of any business. Relying importantly on interpersonal communications and technology, the changing modern trends in business communications focus on the importance of human communication relationships for business communication links, communication skills and development and training programs. While the mass low-end markets, the bottom of the Pyramid, and rural markets are getting the center spread for business realities, globalization with its challenges and outsourcing is changing the business communication scenarios. In 2000 decades, the business management scholars, teachers and trainers, researchers, practitioners, professionals, and educators look forward to changing business communication scenarios for core competencies in business.\n\u003cbr\u003eThe present book is a timely publication, aiming at presenting the ongoing paradigm shift in business communication practices in cohesive and understandable pattern. It gives the readers insights about communication realities in the business world. It introduces the readers to business communication typology, contexts and patterns. Highlighting the inflow and outflow of information and sharing with the external and internal links of the business organization, the book discusses the dynamics of business communications in the context of performance and productivity. Besides, Marketing from its various approaches, and Innovations of products and services are also discussed in detail. Apart from these, the role of Advertisement, Public Relations tactics, communication technologies and skills, varied business models and many other related concepts have been analytically dealt with.\n\u003cbr\u003eThe present book is offered to the students, researchers, professionals and practitioners with the hope that it will provide not only accessible but exciting study material.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908019384471,"sku":"9788126906017","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126906017.webp?v=1769306190"},{"product_id":"call-center-essentials-a-practical-guide-to-real-time-results","title":"Call Center Essentials: A Practical Guide to Real-time Results","description":"\u003cp\u003e • Author(s): Chitra G. Lele\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday, the term “call center” is practically a household name. Chances are that you are holding Call Center Essentials: A Practical Guide to Real-Time Results because you are managing, training or setting up a call center. This book takes you behind the scenes and helps you make the most out of your investment to build a real-time profit center.\n\u003cbr\u003eThe book is divided in four parts, each with its own unique focus. Part 1 covers the foundation topics like the history, types, definitions, applications and outsourcing options of call centers. This part deals with how and why call centers are described as learning organizations. It also dwells on important topics like human factors, site selection aspects and career avenues. \n\u003cbr\u003ePart 2 describes the unique theory of superior customer-focused experiences—The Wheel of Nurture. It deals with the CARE formula and experience drivers, which provide the personal touch and human insights to overhaul customer experience management. It also discusses the supporting factors for the theory in terms of customers, tools, communication and performance. \n\u003cbr\u003ePart 3 covers the history of call centers in India, reasons for their phenomenal growth in India and how this growth has enhanced India’s economic status. Aspects like the current status of call centers in India and India’s position in comparison to other competing nations are also dealt with in this part. Major emerging trends and forecasts of the Indian call center space are covered in the last chapter of this part. \n\u003cbr\u003ePart 4 contains real life insights and experiences of industry experts and professionals. This part also explores new horizons, what must be done by call centers to prepare for the customer of tomorrow and what are the likely global trends that call centers will witness in the future.\n\u003cbr\u003e \n\u003cbr\u003eOpen the book to explore:\n\u003cbr\u003e• Working environment, human factors and career avenues;\n\u003cbr\u003e• Dynamics of delivering world-class customer services and experiences;\n\u003cbr\u003e• New realities of customer experience management;\n\u003cbr\u003e• Knowledge management;\n\u003cbr\u003e• Call centers in developing countries like India;\n\u003cbr\u003e• Quality and performance improvement.\n\u003cbr\u003eAnd much more!\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908023546007,"sku":"9788126917976","price":487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126917976.webp?v=1769306191"},{"product_id":"career-excellence-vol-2","title":"Career Excellence  (Vol. 2)","description":"\u003cp\u003e • Author(s): G. Ram Kumar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCareer Excellence covers a wide range of topics that are pertinent and useful for the modern executive in today’s complex ever-changing corporate environment.\n\u003cbr\u003eIn this book readers will find among other things, life-making skills like how to:\n\u003cbr\u003e• Write an attractive CV\n\u003cbr\u003e• Excel in job interviews\n\u003cbr\u003e• Communicate effectively\n\u003cbr\u003e• Sport the right attitudes\n\u003cbr\u003e• Think positively\n\u003cbr\u003e• Believe in yourself\n\u003cbr\u003e• Value dignity of labor and people\n\u003cbr\u003e• Thrive in change\n\u003cbr\u003e• Keep learning \u0026amp; updating yourself\n\u003cbr\u003e• Manage time, people, conflicts or stress\n\u003cbr\u003e• Take on the trials and tribulations of your career\n\u003cbr\u003e• Develop quality consciousness in your pursuit of excellence\n\u003cbr\u003e• Provide top-of-the-line leadership\n\u003cbr\u003e• Human values\n\u003cbr\u003eThese skills just go beyond being merely relevant and are enduring skills that will not change for a long time.\n\u003cbr\u003eMind you, the stakes are a lifetime!\n\u003cbr\u003eComprising of 21 chapters and more than 100 essays, Career Excellence — Vol. I \u0026amp; Vol. II is power-packed with practical observations and guidelines. Presented in a simple, easy-to-understand language, this book will be of immense help to everyone interested in empowering their career.\n\u003cbr\u003eRemember, if anyone is interested in your job career it is you – not your boss, not your peers nor your subordinates – it’s you \u0026amp; you alone who is going to make the difference with career excellence!\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908027314327,"sku":"9788126905768","price":188.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908027281559,"sku":"9788126904921","price":487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904921.webp?v=1769306190"},{"product_id":"case-study-method-theory-and-practice-research-and-management-approaches","title":"Case Study Method: Theory and Practice (Research and Management Approaches)","description":"\u003cp\u003e • Author(s): A. Mustafa\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA case study is a detailed study of a social unit, viz. a person, group, institution or the entire community. The method that we apply to gather facts, processes and sequences of events to make generalisations or principles about particular situations or patterns is known as the case study method.\n\u003cbr\u003eThe case study method is greatly in vogue these days in studying various aspects of management, research and entrepreneurship as it serves many objectives, like putting textbook knowledge about management into practice, diagnosing problems, analysing and evaluating alternatives, making workable plans of action, and providing exposure to a range of managerial situations, thus offering a basis for useful comparisons. In a sense, cases are laboratory materials which offer a reasonable substitute for actual experience by bringing a variety of management problems and opportunities.\n\u003cbr\u003eThe book Case Study Method: Theory and Practice is a pioneer attempt to present pertinent aspects related to case study method such as types, characteristics, basic assumptions, objectives, advantages, limitations, procedures, etc. The book also provides guidelines to make a good presentation of case, analytical tools for case study, and techniques for oral presentation, group discussion and industry analysis. It also contains some important case studies to enrich the reader’s experience about various situations.\n\u003cbr\u003eThis book will be highly useful to the students of BBA, BBM, MBA and research scholars in the field of management.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908027740311,"sku":"9788126910069","price":347.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126910069.webp?v=1769306192"},{"product_id":"challenges-before-business-education-in-india","title":"Challenges Before Business Education In India","description":"\u003cp\u003e • Author(s): S. Hugar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday, the business world feels that the Commerce graduates and post-graduates lack in right kind of skills which are needed. Now the time has come to realise the mismatch between the product and the demand. We have to adopt market orientation to our products to make them saleable. There is an urgent need to overhaul the existing business education system to cope up with the dynamic world. The problems faced by the business graduates and post-graduates are of a great concern for the students, academicians, business world and even for parents. The reasons are many and they are oriented towards classroom theoretical teaching, lack of practical and work related skills, lack of communication skills, parochial and not global in values and thinking, lack of base of information technology, etc. Against this background, an attempt is made in this volume to focus a light on the emerging challenges before business education and explore some measures to overcome these challenges.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908028690583,"sku":"9788126900435","price":525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126900435.webp?v=1769306191"},{"product_id":"challenges-of-globalization","title":"Challenges Of Globalization","description":"\u003cp\u003e • Author(s): Anupama Tandon\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGlobalization is a process through which an increasingly free flow of ideas, people, goods, services and capital would lead to the integration of economies and societies. It is characterized by an accelerated trade, capital, and information, as well as mobility of individuals across geographical borders. \n\u003cbr\u003eGlobalization once considered to be a panacea for all ills, is now being viewed as fraught with many dangers. For example, the financial crisis triggered by subprime lending in America would not have spread to other parts of the world in the absence of globalization. Manufactures of various types of products are able to flood the markets in developing countries, where local manufacturers and traders continue to suffer. The market liberalization policies that the World Bank and International Monetary Fund have been pushing for the last two or three decades have failed to generate significant per capita income growth in most regions of the developing countries. Those are some of the challenges of globalization.\n\u003cbr\u003eThe book addresses a range of critically important areas relating to globalization. It focuses on the raging debates surrounding the economic, social and environmental dimensions of globalization. The contributors to this volume look at global financial crisis; free trade; the evidence on poverty and global inequality; capital flows and impact of foreign direct investments in developing countries; climate change and food security; environmental consequences of unrestrained markets; hunger, poverty and food security; and relationship between international economic policies and national economic growth rates. \n\u003cbr\u003eThe objective of this book is to provide varied insights to policymakers, academicians and students, in order to promote a free, equitable and productive global environment. It will be of great value for researchers and students of economics, political science, international relations, and environmental and development studies.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908028919959,"sku":"9788126919536","price":627.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126919536.webp?v=1769306191"},{"product_id":"civil-services-aptitude-test-paper-2","title":"Civil Services Aptitude Test: Paper - 2","description":"\u003cp\u003e • Author(s): Atlantic Research Division\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Career Counselling\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Civil Services Aptitude Test (CSAT) is a nationwide competitive examination in India conducted by the Union Public Service Commission (UPSC) for recruitment to various civil services including IAS, IRS, IFS, and IPS, among others. The CSAT is comprised of two compulsory papers of 200 marks and of two hours duration each. The questions will be of multiple choices, objective type. The CSAT Paper-II tests the candidates’ skills in comprehension, interpersonal skills, communication, logical reasoning, analytical ability, decision-making, mental ability, problem-solving, basic numeracy, data interpretation, and English language comprehension skills. \n\u003cbr\u003eThe book has been divided into 8 sections conforming to the syllabus prescribed by the UPSC for Paper-II. The section on Comprehension contains quality passages intended to test candidates’ ability to draw inferences. English language skills like narration, synonyms and antonyms, idioms and phrases, sentence arrangement, and sentence completion have been included in the next section. A large number of questions have been given in the sections on Interpersonal Skills; Logical Reasoning and Analytical Ability; and Decision-making and Problem-solving. The section on General Mental Ability contains questions on analogy, series completion, coding-decoding, and mathematical operations, among others. In the section on Basic Numeracy, questions on indices and surds, simplification, profit and loss, time and distance, and simple interest have been included. The last section, Data Interpretation and Data Sufficiency, contains questions on table chart, pie chart, bar chart, and quantitative aptitude. \n\u003cbr\u003eThere are four sets of Model Test Papers for self-practice. Answer keys have been provided for self-check. Also included are previous years’ question papers for 2011 to 2014, with answers. A large number of authentic sources have been consulted to prepare this book. It will be useful for those preparing for Civil Services Aptitude Test, Paper-II.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908034523287,"sku":"9788126920143","price":522.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908034490519,"sku":"9788126920136","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126920136.webp?v=1769306191"},{"product_id":"commerce-for-ugc-net-slet-for-lectureship-and-jrf-and-other-competitive-examinations","title":"Commerce For Ugc-Net\/Slet: (For Lectureship and JRF) and Other Competitive Examinations","description":"\u003cp\u003e • Author(s): Dr. Santhosh Areekkuzhiyil | Prajisha K.\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEven candidates with higher scores in the university examinations and good academic talents find it difficult to qualify UGC-NET for Lectureship and JRF. It is mainly due to the lack of deeper insights and meaningful understanding of the subject matter. This book contains a large number of objective-type questions with answers on the subject of Commerce and thus acquaints the readers with its various aspects. It covers the entire syllabus given by UGC for NET for Lectureship and JRF in the subject.\n\u003cbr\u003eThe book has been organized in 12 units. Each unit has been prepared in such a way that it facilitates independent and authentic learning. Brief and meaningful description of basic concepts and comprehensive glossary of related terms has been provided.  Each unit contains a good number of multiple choice questions with answer keys. Previous years’ question papers of UGC-NET have been given with answers and explanations.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908038422679,"sku":"9788126918744","price":522.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908038389911,"sku":"9788126918737","price":1257.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126918737.webp?v=1769306193"},{"product_id":"commerce-for-ugc-net-slet-and-other-competitive-examinations","title":"Commerce For Ugc-Net\/Slet: and Other Competitive Examinations","description":"\u003cp\u003e • Author(s): Atlantic Research Division\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book has been designed for those appearing in UGC-NET\/SLET in the subject of Commerce. It would also be useful for candidates preparing for competitive exams like IAS, IPS, IFS, PCS, etc. The book is very comprehensive and covers almost all possible objective type questions for these exams. The questions set in UGC-NET\/SLET and various other competitive examinations in the previous years have also been used for preparing this book.\n\u003cbr\u003eThe book is not a mere mixture of various types of objective type questions on Commerce under one cover. There are 10 chapters, each containing questions on a particular topic for focused attention and better overall understanding by the readers. Besides, there are three sets of Practice Papers for I, II and III. Commerce is a vast subject and many new developments are taking place with research and application of new methods in its fields and subfields. Many questions relating to such new developments in the present business environment, financial management, marketing techniques, human resource management, and international business have been included in the book. \n\u003cbr\u003eThe book is the result of extensive research on the subject, interaction with experts in Commerce and referring to various authentic sources including websites and journals. It will not only serve the needs of those preparing for UGC NET\/SLET but also other competitive examinations in the subject.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908038914199,"sku":"9788126918423","price":338.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908038881431,"sku":"9788126918416","price":840.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126918416.webp?v=1769306192"},{"product_id":"communication-technology-connectivity-transforming-our-world-our-choices","title":"Communication Technology Connectivity: Transforming Our World, Our Choices","description":"\u003cp\u003e• Author(s): Uma Narula\u003c\/p\u003e\n\u003cp\u003e• Publisher: Atlantic\u003c\/p\u003e\n\u003cp\u003e• Publisher Imprint: Atlantic\u003c\/p\u003e\n\u003cp\u003e• Subject: Communication, Mass Media and Journalism\u003c\/p\u003e\n\n\u003cp\u003eDigital technologies and digital economy are the focus globally and in India in the current decade.  It is an era of bio-modal technologies—the most disruptive technologies coexist with the digital-transient and even the traditional analogue technologies.  Since technology scenario in any country is the interaction of financial resources available, technology accessible, and the political will and ideology, there are wide variations around the world in different countries.\u003c\/p\u003e\n\u003cp\u003eDisruptive technologies focusing on Connectivity, Convergence and Digitalization have created not just ripples, but also Three Waves of Technologies and Seven Communication Revolutions over time. These are transforming our choices tremendously; new technologies are becoming a way of life in work, leisure and entertainment. All of us are looking for what is new, innovating and satisfying technology.\u003c\/p\u003e\n\u003cp\u003eFuturistic trends in technologies from developing high speed international flights, hyperloop technologies, flying cars, autonomous cars, electric cars, space technologies missiles technology and nanotechnologies on one hand, and the robotics, artificial intelligence, machine learning, and mobile phone technologies with all their apps on the other, are creating different choices for us.\u003c\/p\u003e\n\u003cp\u003eThe dynamics of mass media technologies and interpersonal communications, viz. economics, literacy, social change, technology and globalization are transforming human condition. The impact and interplay of these different dynamics create the holistic communication scenario. New ideas, new models of communication, newer perspectives and new technologies through which communication is applied or practiced, have evolved and changed over time and that has changed its dynamics both in theory and practice. There is relevance and significance of dynamics of these communications in every walk of human life.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908040519831,"sku":"9788126927173","price":372.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908040487063,"sku":"9788126927166","price":767.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126927166.webp?v=1769306192"},{"product_id":"company-law","title":"Company Law","description":"\u003cp\u003e • Author(s): Madhu Tyagi | Arun Kumar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is an ideal textbook for the students of B.Com. (Hons.), M.Com., MBA, Company Secretary, C.A. and LL.B. students. \n\u003cbr\u003eThe book cover all the topics that the student would require for the purpose of examination viz. History of Company Law, Company Law Administration, Types of Companies, Promoters, Formation of a Company, Memorandum of Association, Articles of Association and Prospectus, Share Capital, Share Buy Back, Allotment Forfeiture, Transfer and Transmission, Management, Meetings, Borrowing Powers, Accounts and Audit, Majority Rule and Prevention of Oppression and Mismanagement, Investigation, Winding up, Company Taxation.\n\u003cbr\u003eA fine attempt has been made in bringing the book up-to-date. The entire subject has been presented in a very lucid and easily understandable manner. The book is well researched and includes references to the important Indian cases. Questions drawn from different examination papers have been given at the end of each chapter for the guidance of the students.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908041961623,"sku":"9788126902118","price":487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126902118.webp?v=1769306194"},{"product_id":"contemporary-human-resource-management-improving-performance-in-the-workplace","title":"Contemporary Human Resource Management: Improving Performance in the Workplace","description":"\u003cp\u003e • Author(s): Mohd. Shahbaz Alam | Anita\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGlobally, the corporate experts are putting in their best efforts to research, reinnovate and redefine the tools, techniques and concepts of business management to provide customized services and improve the efficiency level of employees. Apart from these tools, techniques and concepts of business management, there is a need to understand other things that can strengthen professional acumen and can improve competencies.\n\u003cbr\u003eIt is necessary to have a career map in hand to make the right choice. Nowadays, the hot topics in management are interview techniques, retention of employees, absenteeism management, mentoring strategies, brainstorming steps, loyalty concepts and counseling techniques. All these can be learnt through experience but one needs to have a complete clarity about the basic concepts. The book Management Vision: Unfolding Latest Business Tools will be of immense help in this regard.\n\u003cbr\u003eVarious concepts discussed in this book include Happiness Quotient, Face Reading, Chanakya Niti, Hiring and Firing Technique, HR Calculation, and Exit Interview, among others.\n\u003cbr\u003eA good knowledge of major management topics is the prime need of aspiring managers to become highly organized professionals and confident decision- makers. The book attempts to bring competency development in the readers and enable them to get their desired designation in an organization. It will be highly useful for all professionals who are directly or indirectly involved in business management, especially for MBA students, MBA teachers, trainers, motivators, counselors, mentors, recruiters, executives, managers, and HR professionals.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908056412311,"sku":"9788126914432","price":297.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908056379543,"sku":"9788126914357","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126914357.webp?v=1769306203"}],"url":"https:\/\/atlanticbooks.com\/collections\/business-economics.oembed?page=415","provider":"Atlantic Books","version":"1.0","type":"link"}