{"title":"Subject - Business Management","description":"","products":[{"product_id":"a-handbook-of-international-organisations","title":"A Handbook Of International Organisations","description":"\u003cp\u003e • Author(s): Sonu Trivedi\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternational Organisations have affected all of us in our daily lives, no matter we realize it or not. Hence, every enlightened citizen of his own country and of the world ought to have knowledge of their role, functioning, system, and above all their relevance in the modern world. The loss of several million lives in the First World War showed the necessity for an international organisation so as to establish peace in the entire world. With this aim the League of Nations—later succeeded by the United Nations—was formed.\n\u003cbr\u003eOver the past few years there has been a significant increase in the efforts of developing countries to achieve regional economic integration. In various parts of the developing world, existing regional arrangements have been revitalised or expanded and new groupings formed. This book is not intended as a general history of International organisations because such histories are available in much greater details than that could be attempted here. It is rather a description and a brief overview of the United Nations system and other major international and regional organisations of the world like the Amnesty International, G-77, the International Criminal Court, apec, oecd, opec, nam, nafta, The  Commonwealth, wco, iom, eu, asean, saarc, interpol, etc.\n\u003cbr\u003eThis book would be found most useful by the scholars of Political Science, Public Administration, International Relations and others. It would also appeal to the general readers keen to know about the recent global developments and strategies adopted by the various international organisations across the world.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907923046551,"sku":"9788126904310","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904310.webp?v=1769306176"},{"product_id":"a-manual-on-project-management","title":"A Manual On Project Management","description":"\u003cp\u003e • Author(s): G.L. Tiku\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA Manual on Project Management, as a textbook, deals with application of Project Implementing Techniques and highlights their importance to the realm of Successful Project Management Science. The book depicts the grasp of financial and strategic consideration; some of its specialised chapters particularly those on discounting methods including NPV and DCP will be invaluable tools to the Project Manager and to the management at large, at any level.\n\u003cbr\u003eThe complexity of modern business and industrial environment demands the fullest possible use of Project Management Technique. The book, in the present form, is expected to be most useful to the students in the technical colleges to sharpen their skills to enhance their roles effectively in pursuit of their chosen profession. It also has a great potential of being a reference book at the technical libraries of universities and technical colleges across the country, where this subject is taught as a part of their curriculum.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907928256663,"sku":"9788126901791","price":245.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126901791.webp?v=1769306175"},{"product_id":"a-practical-approach-to-marketing-management","title":"A Practical Approach to Marketing Management","description":"\u003cp\u003e • Author(s): Kujnish Vashisht\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, marketing is an extensive social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Keeping in view the increasing importance of marketing, the present book A Practical Approach to Marketing Management makes an in-depth study of Marketing Management and aims to provide for the ambitious students a comfortable, genuine and firm grasp of key concepts of the subject in a pleasantly lucid style with a minimum of jargon. The main attraction of the book is the manner in which the fundamentals of marketing have been explained so as to enable the students not only to acquire theoretical knowledge of the subject but also to apply them when needed in the real time marketing situations.\n\u003cbr\u003eThe present book includes in its wide spectrum all the core concepts of marketing—relationship between exchange and marketing; dynamic marketing environment; strategies of marketing planning; marketing research and information systems; demand and sales forecasting; market segmentation, differentiation and positioning; branding and packaging; price determination; marketing channels; retailing and franchising; advertising, sales promotion and public relations; sales management; marketing in service sectors and international, industrial and rural marketing, to name but a few. The book explicitly explains the consumer behaviour and social responsibility of marketing and analyses the levels of competition involved in marketing.\n\u003cbr\u003eA practical approach to each topic, well-illustrated with rich examples from the Indian marketing environment, makes the book easily accessible to the average readers. In addition, practical case studies and analytical questions as well as marketing quiz provided at the end of each chapter would help the students of the Management in self-study and self-assessment. The book would be highly useful to the corporate executives and entrepreneurs besides the students and teachers of the subject.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907929206935,"sku":"9788126905805","price":413.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907929174167,"sku":"9788126904730","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904730.webp?v=1769306175"},{"product_id":"a-practical-approach-to-sales-management","title":"A Practical Approach To Sales Management","description":"\u003cp\u003e • Author(s): Kujnish Vashisht\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSales department occupies a strategically most important position in the present-day marketing operations. The increase in quantum of business, changing demographics, developed information technology and awareness of rights and privileges of the customers have prompted growing competition in business. In the changed scenario, the position of sales manager has gained in importance, thereby making the study of sales management in a proper perspective indispensable for the students who intend to pursue a managerial career.\n\u003cbr\u003eThe present book A Practical Approach to Sales Management is a complete treatise on the subject. Beginning with a well-researched introduction to the field, the book discusses all the key concepts related to sales. It explicitly lays down the objectives of sales management — achievement of sufficient sales volumes, contribution to desirable profits and ensuring continuous growth for the company, and its functions — sales planning, organising the sales effort, coordination with other departments, appointing and training sales personnel, motivating sales persons, achieving sales targets, administration and control, to name but a few. The role of a modern-day sales manager has been exclusively presented in detail with a view to make the students highly competent in handling the real time marketing situations. The other important concepts of sales which have been analytically studied in the present book include — Marketing Policies on Sales, Market Demand and Sales Forecasting, Recruitment and Selection of Sales Persons, Sales Training Programmes, Performance Evaluation, Sales Budget, Sales Territories, Sales Control and Analysis, and many others.\n\u003cbr\u003eA practical approach to each topic, well-illustrated with rich examples from the Indian sales environment, makes the book easily accessible to the average readers. A glossary of Sales and Selling Terms given in the Appendix of the book is an added advantage provided to the readers which would facilitate them in understanding of the subject. In addition, practical case studies and analytical questions as well as sales quiz provided at the end of each chapter would help the students of Management in self-study and self-assessment. The book would be highly useful to the corporate executives and entrepreneurs besides the students and teachers of the subject.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907930222743,"sku":"9788126906147","price":188.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907930189975,"sku":"9788126905379","price":557.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126905379.webp?v=1769306175"},{"product_id":"a-study-of-world-trade-organisation","title":"A Study Of World Trade Organisation","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe World Trade Organisation (WTO) came into being as a result of the evolution of multilateral trading system starting from the establishment of the General Agreement on Tariffs and Trade (GATT) in 1947. The protracted Uruguay Round negotiations spanning the period 1986-94, which resulted in the setting up of WTO, substantially extended the reach of rules and disciplines related to trade in goods, services as well as trade-related intellectual property rights (TRIPS).\n\u003cbr\u003eThe Singapore Ministerial Conference saw the WTO members negotiating an Information Technology Agreement, while Doha Round aimed at working towards a global trade agreement to liberalise markets, boost agriculture, manufacturing and services, reduce poverty and promote development. Serious differences in the ambition levels of WTO members arose at the Cancun Ministerial Conference on the two most contentious issues, namely agriculture and the so-called Singapore issues.\n\u003cbr\u003eThe book attempts to analyse the various provisions of the World Trade Organisation (WTO) and examines its working in actual practice. It seeks to bring to light disagreements that persist on issues such as the size of tariff cuts and the special treatment that developing nations including India should receive. The most pressing issue is agriculture, in which developing nations want the rules—for both subsidies and protection—to be rebalanced in their favour. Another pressing issue is industrial tariffs, where greater market access is needed in both developing and developed countries.\n\u003cbr\u003eThis revised and enlarged edition analyses the rule-based, transparent and predictable multilateral trading system under the aegis of WTO, in the light of controversies that have arisen of late. It includes detailed Appendices on various Ministerial Declarations and Statements. A Glossary of Terms has been given for easy understanding of the text. Select Bibliography has also been provided to facilitate further reading.\n\u003cbr\u003eIt will prove highly useful to the students and teachers of International Economics, researchers in this field, policymakers, business executives as well as the common readers interested in world economic affairs.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907933171863,"sku":"9788126909766","price":627.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126909766.webp?v=1769306173"},{"product_id":"accounting-studies-in-global-business","title":"Accounting: Studies in Global Business","description":"\u003cp\u003e • Author(s): Shurveer S. Bhanawat\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book is based on the proceedings of International Conference on Global Business Research (special reference to Human Resource, Banking and Accounting), and it intends to highlight all the relevant issues of accounting with special reference to global business research.\n\u003cbr\u003eThe book consists of relevant, authoritative and thought-provoking articles written by prominent academicians and research scholars. These articles are organized in a sequential and logical way that makes reading continuous, and helps the reader acquire a holistic view of accounting. This also enables the readers stretch their thoughts beyond the content of the book. The book is much helpful to executives, research scholars, academicians and students of professional programmes on mathematics and global business. A wide variety of articles relating to IFRS, XBRL, performance measurement, carbon credit accounting, and stock market, etc. are covered in the book.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907938939031,"sku":"9788126919321","price":837.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126919321.webp?v=1769306174"},{"product_id":"advanced-industrial-psychology-multi-vol-set-2-vols","title":"Advanced Industrial Psychology  (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious relationship among workers and in creating better understanding between labour and management.\n\u003cbr\u003eThis book covers the undergraduate and postgraduate syllabi of all the Indian Universities. Its subject matter has been planned and treated according to the weightage given to different topics in the University syllabi. Based upon standard books, it studies industrial psychology in the setting of Indian conditions. While data have been gathered from standard books and reputed research journals published in the West, an attempt has been made to give the reader an insight into the problems of Indian industrial conditions and Indian labourers. Causes of their problems have been explored and suggestions advanced for amelioration of their conditions. Thus, the book is equally useful for all those concerned with industry and labour. It includes a discussion on the problems of industrial management and their solutions, and illustrates psychological tests and methods of measurement along with vocational guidance to the reader so that he may develop an understanding for the choice of a career and achievement of job satisfaction.\n\u003cbr\u003eThe book will be an indispensable source for all professionals, researchers and students in the field of Psychology and for anyone working in the related areas for acquiring an up-to-date overviews.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907945492631,"sku":"9788126903887","price":770.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903887.webp?v=1769306173"},{"product_id":"advanced-industrial-psychology-vol-1","title":"Advanced Industrial Psychology  (Vol. 1)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious relationship among workers and in creating better understanding between labour and management.\n\u003cbr\u003eThis book covers the undergraduate and postgraduate syllabi of all the Indian Universities. Its subject matter has been planned and treated according to the weightage given to different topics in the University syllabi. Based upon standard books, it studies industrial psychology in the setting of Indian conditions. While data have been gathered from standard books and reputed research journals published in the West, an attempt has been made to give the reader an insight into the problems of Indian industrial conditions and Indian labourers. Causes of their problems have been explored and suggestions advanced for amelioration of their conditions. Thus, the book is equally useful for all those concerned with industry and labour. It includes a discussion on the problems of industrial management and their solutions, and illustrates psychological tests and methods of measurement along with vocational guidance to the reader so that he may develop an understanding for the choice of a career and achievement of job satisfaction.\n\u003cbr\u003eThe book will be an indispensable source for all professionals, researchers and students in the field of Psychology and for anyone working in the related areas for acquiring an up-to-date overviews.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907946016919,"sku":"9788126903863","price":385.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903863.webp?v=1769306176"},{"product_id":"advanced-industrial-psychology-vol-2","title":"Advanced Industrial Psychology  (Vol. 2)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious relationship among workers and in creating better understanding between labour and management.\n\u003cbr\u003eThis book covers the undergraduate and postgraduate syllabi of all the Indian Universities. Its subject matter has been planned and treated according to the weightage given to different topics in the University syllabi. Based upon standard books, it studies industrial psychology in the setting of Indian conditions. While data have been gathered from standard books and reputed research journals published in the West, an attempt has been made to give the reader an insight into the problems of Indian industrial conditions and Indian labourers. Causes of their problems have been explored and suggestions advanced for amelioration of their conditions. Thus, the book is equally useful for all those concerned with industry and labour. It includes a discussion on the problems of industrial management and their solutions, and illustrates psychological tests and methods of measurement along with vocational guidance to the reader so that he may develop an understanding for the choice of a career and achievement of job satisfaction.\n\u003cbr\u003eThe book will be an indispensable source for all professionals, researchers and students in the field of Psychology and for anyone working in the related areas for acquiring an up-to-date overviews.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907946541207,"sku":"9788126903870","price":385.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903870.webp?v=1769306174"},{"product_id":"advanced-study-in-money-and-banking-theory-and-policy-relevance-in-the-indian-economy","title":"Advanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy","description":"\u003cp\u003e • Author(s): Perminder Khanna\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Advanced Study in Money \u0026amp; Banking : Theory \u0026amp; Policy Relevance in the Indian Economy is a complete treatise on banking and global financial developments with special reference to DMCs and the Indian Economy. It provides an invaluable, up-to-date and refreshing approach to key development issues pertaining to monetary theory, banking, and policy matters. The theoretical, institutional and historical approaches have been skilfully integrated to explore and elucidate the interrelationships of money and banking and the functioning of the economy as a whole. The analytical study of the main operational ratios of banks for the period 1998 to 2003 gives an overview of the bank street scenario. In its wide perspective, the book includes a comprehensive study of banking and information technology, mechanism of international payments, and international monetary policies and monetary cooperation. Above all, against the backdrop of economic uncertainty and the low ebb in economic activity, volatility in stock markets and significant fluctuations in major currencies of the world, the Indian monetary policy during the period of 1952-2003 has been extensively discussed. Simple graphs and up-to-date economic models provided in the book enable the readers to have an easy and accurate understanding of the subject.\n\u003cbr\u003eThe book would be of great interest and use for students and teachers of economics, commerce and business management. The bankers and legislators concerned with monetary and banking policies would find the book highly useful.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907950047383,"sku":"9788126904624","price":413.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904624.webp?v=1769306173"},{"product_id":"advanced-study-in-money-and-banking-theory-and-policy-relevance-in-the-indian-economy-multi-vol-set-2-vols","title":"Advanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): Perminder Khanna\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Advanced Study in Money \u0026amp; Banking : Theory \u0026amp; Policy Relevance in the Indian Economy is a complete treatise on banking and global financial developments with special reference to DMCs and the Indian Economy. It provides an invaluable, up-to-date and refreshing approach to key development issues pertaining to monetary theory, banking, and policy matters. The theoretical, institutional and historical approaches have been skilfully integrated to explore and elucidate the interrelationships of money and banking and the functioning of the economy as a whole. The analytical study of the main operational ratios of banks for the period 1998 to 2003 gives an overview of the bank street scenario. In its wide perspective, the book includes a comprehensive study of banking and information technology, mechanism of international payments, and international monetary policies and monetary cooperation. Above all, against the backdrop of economic uncertainty and the low ebb in economic activity, volatility in stock markets and significant fluctuations in major currencies of the world, the Indian monetary policy during the period of 1952-2003 has been extensively discussed. Simple graphs and up-to-date economic models provided in the book enable the readers to have an easy and accurate understanding of the subject.\n\u003cbr\u003eThe book would be of great interest and use for students and teachers of economics, commerce and business management. The bankers and legislators concerned with monetary and banking policies would find the book highly useful.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907950407831,"sku":"9788126904440","price":2093.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904440.webp?v=1769306176"},{"product_id":"advanced-study-in-money-and-banking-theory-and-policy-relevance-in-the-indian-economy-vol-1","title":"Advanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy (Vol. 1)","description":"\u003cp\u003e • Author(s): Perminder Khanna\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Advanced Study in Money \u0026amp; Banking : Theory \u0026amp; Policy Relevance in the Indian Economy is a complete treatise on banking and global financial developments with special reference to DMCs and the Indian Economy. It provides an invaluable, up-to-date and refreshing approach to key development issues pertaining to monetary theory, banking, and policy matters. The theoretical, institutional and historical approaches have been skilfully integrated to explore and elucidate the interrelationships of money and banking and the functioning of the economy as a whole. The analytical study of the main operational ratios of banks for the period 1998 to 2003 gives an overview of the bank street scenario. In its wide perspective, the book includes a comprehensive study of banking and information technology, mechanism of international payments, and international monetary policies and monetary cooperation. Above all, against the backdrop of economic uncertainty and the low ebb in economic activity, volatility in stock markets and significant fluctuations in major currencies of the world, the Indian monetary policy during the period of 1952-2003 has been extensively discussed. Simple graphs and up-to-date economic models provided in the book enable the readers to have an easy and accurate understanding of the subject.\n\u003cbr\u003eThe book would be of great interest and use for students and teachers of economics, commerce and business management. The bankers and legislators concerned with monetary and banking policies would find the book highly useful.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907950637207,"sku":"9788126904426","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904426.webp?v=1769306173"},{"product_id":"advanced-study-in-money-and-banking-theory-and-policy-relevance-in-the-indian-economy-vol-2","title":"Advanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy (Vol. 2)","description":"\u003cp\u003e • Author(s): Perminder Khanna\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Advanced Study in Money \u0026amp; Banking : Theory \u0026amp; Policy Relevance in the Indian Economy is a complete treatise on banking and global financial developments with special reference to DMCs and the Indian Economy. It provides an invaluable, up-to-date and refreshing approach to key development issues pertaining to monetary theory, banking, and policy matters. The theoretical, institutional and historical approaches have been skilfully integrated to explore and elucidate the interrelationships of money and banking and the functioning of the economy as a whole. The analytical study of the main operational ratios of banks for the period 1998 to 2003 gives an overview of the bank street scenario. In its wide perspective, the book includes a comprehensive study of banking and information technology, mechanism of international payments, and international monetary policies and monetary cooperation. Above all, against the backdrop of economic uncertainty and the low ebb in economic activity, volatility in stock markets and significant fluctuations in major currencies of the world, the Indian monetary policy during the period of 1952-2003 has been extensively discussed. Simple graphs and up-to-date economic models provided in the book enable the readers to have an easy and accurate understanding of the subject.\n\u003cbr\u003eThe book would be of great interest and use for students and teachers of economics, commerce and business management. The bankers and legislators concerned with monetary and banking policies would find the book highly useful.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907950997655,"sku":"9788126904433","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904433.webp?v=1769306176"},{"product_id":"advertising-management","title":"Advertising Management","description":"\u003cp\u003e • Author(s): C.L. Tyagi | Arun Kumar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in Advertising Management. Based on authentic publications and practical experience of the authors, the book deals with advertising and sales promotion, economic and social effectiveness of advertising decisions and plans. The book is well-written and well-structured in lucid, simple and conversational language. Different topics are systematically arranged with proper blend of theories and models so as to make easy and clear understanding of principles and their applications in advertising.\n\u003cbr\u003eThe book will be very useful for students doing M.B.A., M.Com., D.I.M. and B.B.M. It will also be most valuable reference source for advertising professionals.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907952177303,"sku":"9788126903733","price":282.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907952144535,"sku":"9788126902576","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126902576.webp?v=1769306173"},{"product_id":"advertising-on-the-internet-let-your-fingers-do-the-talking","title":"Advertising On The Internet: Let Your Fingers Do the Talking","description":"\u003cp\u003e • Author(s): Godfrey Harris\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Internet is today the most reliable and accurate medium for advertising. It offers transparency and targeted advertising that is far more reliable than conventional media available. Its allows marketers to deliver personalized and real-time messages to specific consumers and that too at a fraction of the cost and with greater measurability. The interactive nature of this medium makes it ideal for marketeers to get instant feedback. Countries with large population like India are destined to have a large market online and hence greater avenues for internet advertisers. From just about Rs.24 crore in 1999, the online advertising will be Rs.60 crore by the end of 2000 and will reach a whopping Rs.750 crore by the year 2002. \n\u003cbr\u003eThe book would be found highly useful by the industrial and business houses in planning the most effective and economical advertising plans.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907952734359,"sku":"9788171569809","price":245.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171569809.webp?v=1769306174"},{"product_id":"auditing-theory-and-practice","title":"Auditing: Theory and Practice","description":"\u003cp\u003e • Author(s): Arun Kumar | Rachana Sharma\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAuditing: Theory and Practice is based on the syllabi of Auditing, as prescribed by Indian Universities and Institutes of Commerce and Management. It has twenty-eight chapters covering a wide discussion on auditing. Every single topic related to auditing has been considered, leaving none but at the same time avoiding unnecessary details. Auditing of Mechanised and Computerised Accounts, Audit of Public Accounts and Government Undertakings, and Professional Conduct and Ethics have been properly discussed in this book. While the subject matter of the book has been gathered from authentic textbooks, reports, and journals, it has been explained through examples drawn from the actual business world. Cases with court’s verdicts have been cited wherever necessary. Regulations and Laws have been authentically reproduced from original sources. Language of narration has been kept as much free from technical jargon as possible. \n\u003cbr\u003eThis book can be used as an ideal textbook by the students and a reference book by all those who are concerned with auditing, such as the teachers, the company secretary, the chartered accountant, and the entrepreneur himself.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907987861655,"sku":"9788126933266","price":522.0,"currency_code":"INR","in_stock":false},{"title":"Hardcover","offer_id":44907987828887,"sku":"9788171567201","price":767.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171567201.webp?v=1769306190"},{"product_id":"banking-in-india","title":"Banking In India","description":"\u003cp\u003e • Author(s): M.S. Shetty\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBanking in India in the modern sense originated towards the end of the 18th century. The still existing oldest bank in India is the State Bank of India. India’s Partition in 1947 after Independence adversely impacted India’s economy paralyzing banking activities for months. The Government of India initiated measures to play an active role in the economic life of the nation, and the industrial policy resolution ushered in by the Government in 1948 envisaged a mixed economy. This resulted into greater involvement of the state in different segments of the economy including banking and finance.\n\u003cbr\u003eAn ordinance was issued in 1969 and 14 largest commercial banks were nationalized. These banks contained 85 percent of bank deposits in the country. Six more commercial banks were nationalized in 1980. The stated reason for the nationalization was to give the government more control of credit delivery. In the early 1990s, under its policy of privatization and liberalization, the Government issued licences to some private banks. These came to be known as new generation tech-savvy banks. This move, along with the rapid growth in the economy of India, revitalized the banking sector in India, which has seen rapid growth with strong contribution from all the three types of banks, namely, government banks, private banks and foreign banks.\n\u003cbr\u003eThe new policies that are obtaining in banks in India have discarded much of what may be called traditional style of functioning. There are extended hours of work and public dealing in the banks these days. Through the CBS system, a group of networked branches provide core banking services to the customers. The new developments have ushered in a modern outlook and tech-savvy methods of working for traditional banks. All this has led to a retail boom in India. People have not just demanded more from their banks but also received more.\n\u003cbr\u003eThe book provides a history of banking in India, from the origin of money and banking, to the present scenario of technology-driven services. The aspects related directly and indirectly to banking have been studied. Banks in India from the 18th century, different types of banks in India, bank credit, banker-customer relationship, foreign exchange business, non-performing assets, financial sector reforms, risk management, Basel Accord, rupee convertibility, technology developments in India, social responsibility of banks and Right to Information Act (RTI) are the major topics taken up in this book. A peep into the future of banking in India has also been given. \n\u003cbr\u003eThe book will be useful for the students of banking, bank staff and those preparing for competitive examinations. To those who wish to learn about banking in India, it will provide for a richly rewarding and inculcating reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907991433367,"sku":"9788126918171","price":837.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126918171.webp?v=1769306188"},{"product_id":"basic-statistics-for-economics-business-and-finance","title":"Basic Statistics for Economics, Business, and Finance","description":"\u003cp\u003e • Author(s): E.K. Ummer\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearning statistics for many students is like taking some bitter-tasting medicine. Though the medicine is necessary to cure the illness, but it is very hard to take. In this respect, this book can be of help to the undergraduate students in the fields of economic, business, and finance. It is generally observed that many of the students possess certain degrees of stat-phobia and stat-aversion. This book can help them overcome these phobia and aversion. It can also help them understand why they must learn different statistical techniques, what connections exist among them, how they can be applied, and how they will equip the students in their careers and further studies.\n\u003cbr\u003eThe book provides a thorough but lucid exposition of most of the statistical techniques applied in undergraduate programs in economics, business, and finance. It deals with topics right from the very basics of statistics to relatively advanced areas of regression analysis and forecasting; covering in the middle the topics of organization and graphical presentation of data, descriptive statistics: numerical measures, probability, probability and sampling distributions, estimation, tests of hypotheses, analysis of variance and nonparametric tests, correlation analysis, index numbers, and time-series analysis.\n\u003cbr\u003eThough the book directly caters to the needs of undergraduate students in economics, business, and finance; graduate students in these subjects will also definitely find the book an invaluable tool as a supplementary reading. The website of the book, www.emeacollege.ac.in\/bsebf provides supplementary materials including data sets in Minitab® format.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907994742935,"sku":"9788126933815","price":713.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907994710167,"sku":"9788126933808","price":1327.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126933808.webp?v=1769306188"},{"product_id":"business-communication-practices-modern-trends","title":"Business Communication Practices: Modern Trends","description":"\u003cp\u003e • Author(s): Uma Narula\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusiness communication practices that are changing overtime, are significant for success of any business. Relying importantly on interpersonal communications and technology, the changing modern trends in business communications focus on the importance of human communication relationships for business communication links, communication skills and development and training programs. While the mass low-end markets, the bottom of the Pyramid, and rural markets are getting the center spread for business realities, globalization with its challenges and outsourcing is changing the business communication scenarios. In 2000 decades, the business management scholars, teachers and trainers, researchers, practitioners, professionals, and educators look forward to changing business communication scenarios for core competencies in business.\n\u003cbr\u003eThe present book is a timely publication, aiming at presenting the ongoing paradigm shift in business communication practices in cohesive and understandable pattern. It gives the readers insights about communication realities in the business world. It introduces the readers to business communication typology, contexts and patterns. Highlighting the inflow and outflow of information and sharing with the external and internal links of the business organization, the book discusses the dynamics of business communications in the context of performance and productivity. Besides, Marketing from its various approaches, and Innovations of products and services are also discussed in detail. Apart from these, the role of Advertisement, Public Relations tactics, communication technologies and skills, varied business models and many other related concepts have been analytically dealt with.\n\u003cbr\u003eThe present book is offered to the students, researchers, professionals and practitioners with the hope that it will provide not only accessible but exciting study material.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908019384471,"sku":"9788126906017","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126906017.webp?v=1769306190"},{"product_id":"business-statistics-multi-vol-set-2-vols","title":"Business Statistics  (MULTI VOL SET 2 Vols.)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Business Management. It presents a thorough treatment of statistical tools in such a way that a previous acquaintance with Statistics and Mathematics is not necessary. For the students of non-mathematical background, all the mathematical tools such as permutation, combination, set theory, factorial, etc. required for the study of probability have been properly dealt with. As far as possible, mathematical complexity has been avoided and wherever necessary, the notations and terminologies have been clearly described with detailed explanation of mathematical steps involved. Numerous real-world examples and applications have been provided throughout the book to reinforce basic statistical concepts used in commerce and business. This book follows a concept-example-exercise approach in all chapters for better understanding of the topics covered.\n\u003cbr\u003eSome of the special features of this book are:\n\u003cbr\u003e• Solid organization, with presentation of information in a logical, easy-to-grasp sequence, incorporating the latest trends in the field of Business Statistics.\n\u003cbr\u003e• Application-oriented content, step-by-step explanation of basic concepts, lucidity of style and simplicity of expression for better understanding of the subject.\n\u003cbr\u003e• Exhaustive and comprehensive coverage of all the topics taught at undergraduate and postgraduate levels in Indian universities.\n\u003cbr\u003e• A large number of illustrated solved examples to give an insight into the basic concepts and a better understanding of the subject.\n\u003cbr\u003e• Rich and properly graded problem sets under the Exercises for Self Assessment.\n\u003cbr\u003e• Case Studies to acquaint the students with an assortment of organizational scenarios faced in real life. \n\u003cbr\u003e• An exclusive chapter on modern ideas of Statistical Quality Control to provide up-to-date coverage of this popular and significant trend in the field of quality control.\n\u003cbr\u003e• A chapter on Business Forecasting Model comprising Holt’s Model, Winters’ Model, and Measurement of Forecast Accuracy.\n\u003cbr\u003e• Inclusion of problems from the latest examination papers of Indian universities and professional courses like M.B.A., C.A., I.C.W.A., etc.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908020924567,"sku":"9788126924608","price":818.0,"currency_code":"INR","in_stock":false},{"title":"Hardcover","offer_id":44908020891799,"sku":"9788126924592","price":1953.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126924592.webp?v=1769306192"},{"product_id":"business-statistics-vol-1","title":"Business Statistics","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Business Management. It presents a thorough treatment of statistical tools in such a way that a previous acquaintance with Statistics and Mathematics is not necessary. For the students of non-mathematical background, all the mathematical tools such as permutation, combination, set theory, factorial, etc. required for the study of probability have been properly dealt with. As far as possible, mathematical complexity has been avoided and wherever necessary, the notations and terminologies have been clearly described with detailed explanation of mathematical steps involved. 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This book follows a concept-example-exercise approach in all chapters for better understanding of the topics covered.\n\u003cbr\u003eSome of the special features of this book are:\n\u003cbr\u003e• Solid organization, with presentation of information in a logical, easy-to-grasp sequence, incorporating the latest trends in the field of Business Statistics.\n\u003cbr\u003e• Application-oriented content, step-by-step explanation of basic concepts, lucidity of style and simplicity of expression for better understanding of the subject.\n\u003cbr\u003e• Exhaustive and comprehensive coverage of all the topics taught at undergraduate and postgraduate levels in Indian universities.\n\u003cbr\u003e• A large number of illustrated solved examples to give an insight into the basic concepts and a better understanding of the subject.\n\u003cbr\u003e• Rich and properly graded problem sets under the Exercises for Self Assessment.\n\u003cbr\u003e• Case Studies to acquaint the students with an assortment of organizational scenarios faced in real life. \n\u003cbr\u003e• An exclusive chapter on modern ideas of Statistical Quality Control to provide up-to-date coverage of this popular and significant trend in the field of quality control.\n\u003cbr\u003e• A chapter on Business Forecasting Model comprising Holt’s Model, Winters’ Model, and Measurement of Forecast Accuracy.\n\u003cbr\u003e• Inclusion of problems from the latest examination papers of Indian universities and professional courses like M.B.A., C.A., I.C.W.A., etc.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908021448855,"sku":"9788126924226","price":447.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908021481623,"sku":"9788126924219","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126924226.webp?v=1769306191"},{"product_id":"business-statistics-vol-2","title":"Business Statistics","description":"\u003cp\u003e • Author(s): K.R. 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Lele\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday, the term “call center” is practically a household name. Chances are that you are holding Call Center Essentials: A Practical Guide to Real-Time Results because you are managing, training or setting up a call center. This book takes you behind the scenes and helps you make the most out of your investment to build a real-time profit center.\n\u003cbr\u003eThe book is divided in four parts, each with its own unique focus. Part 1 covers the foundation topics like the history, types, definitions, applications and outsourcing options of call centers. This part deals with how and why call centers are described as learning organizations. It also dwells on important topics like human factors, site selection aspects and career avenues. \n\u003cbr\u003ePart 2 describes the unique theory of superior customer-focused experiences—The Wheel of Nurture. It deals with the CARE formula and experience drivers, which provide the personal touch and human insights to overhaul customer experience management. It also discusses the supporting factors for the theory in terms of customers, tools, communication and performance. \n\u003cbr\u003ePart 3 covers the history of call centers in India, reasons for their phenomenal growth in India and how this growth has enhanced India’s economic status. Aspects like the current status of call centers in India and India’s position in comparison to other competing nations are also dealt with in this part. Major emerging trends and forecasts of the Indian call center space are covered in the last chapter of this part. \n\u003cbr\u003ePart 4 contains real life insights and experiences of industry experts and professionals. 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It is equally helpful for those students who will be appearing for any type of MNC’s job, either for government or private companies, and is also essentially important for the students, appearing for admission in any top colleges or institutions of B.E.\/B.Tech.\/MCA\/ MBA\/PGDM courses in India wherein Group Discussion (GD) is the main hurdle for their smooth entry.\n\u003cbr\u003eThe book, Campus Group Discussion with Smart Answer is an outgrowth of the author’s wide teaching and training experience and interactions with students, teachers, executives and faculty of engineering, commerce and management institutions. It is based on the following simple but success rules as to educate; never discourage; motivate; direct; inspire; ignite, and develop team. Other features of the book include emphasis on clarity and down-to-earth style. All the topics are supported by live examples, such as “tips, tricks and techniques” for the easy understanding of students and teachers.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908023939223,"sku":"9788126921676","price":225.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908023971991,"sku":"9788126921669","price":417.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126921676.webp?v=1769306190"},{"product_id":"career-counseling-and-planning","title":"Career Counseling And Planning","description":"\u003cp\u003e • Author(s): Sushil Kumar Srivastava\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCareer counseling, planning and guiding is a very important and contemporary topic. Many books, articles and studies dealing with related issues are available from qualified and well-experienced persons. There are several career counseling institutes, firms and professionals which\/who enroll, train, test and prepare students for different career options. As career planning and development is an ongoing aspect at different phases\/periods of one’s life, many available books and literature deal more with the career development of the working individuals and are concerned less with the beginners. This book does not intend to go for high sounding and glaring names, jargons and descriptions. Instead, it concentrates on practicalities with reference to Indian scenario, mainly from a beginner’s viewpoint. \u003cbr\u003eThe subject matter of the book has been divided into ten illuminating chapters. Chapters 1 to 4 deal with theoretical aspects of career counseling, career skills, etc. Chapters 5 to 7 give sufficient practical illustrations and sample questions and guidelines, mainly on résumé, interview and career change. Chapters 8 to 10 briefly explain the education system and facilities in India, give various career paths and routes for various options\/ opportunities at different educational levels and also financing of higher education. These chapters also provide details, prospects, study routes, institutes and competitive examinations for over 50 major careers. The book has been revised and enlarged to include more details on career counseling and planning. \u003cbr\u003eThe aim of the book is to serve as a professional career counselor. A complete and thorough study of the present book will enable the students to assess and take adequate decision regarding their career.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908026134679,"sku":"9788126916238","price":447.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908026167447,"sku":"9788126916221","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916221.webp?v=1769306238"},{"product_id":"case-study-method-theory-and-practice-research-and-management-approaches","title":"Case Study Method: Theory and Practice (Research and Management Approaches)","description":"\u003cp\u003e • Author(s): A. Mustafa\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA case study is a detailed study of a social unit, viz. a person, group, institution or the entire community. The method that we apply to gather facts, processes and sequences of events to make generalisations or principles about particular situations or patterns is known as the case study method.\n\u003cbr\u003eThe case study method is greatly in vogue these days in studying various aspects of management, research and entrepreneurship as it serves many objectives, like putting textbook knowledge about management into practice, diagnosing problems, analysing and evaluating alternatives, making workable plans of action, and providing exposure to a range of managerial situations, thus offering a basis for useful comparisons. In a sense, cases are laboratory materials which offer a reasonable substitute for actual experience by bringing a variety of management problems and opportunities.\n\u003cbr\u003eThe book Case Study Method: Theory and Practice is a pioneer attempt to present pertinent aspects related to case study method such as types, characteristics, basic assumptions, objectives, advantages, limitations, procedures, etc. The book also provides guidelines to make a good presentation of case, analytical tools for case study, and techniques for oral presentation, group discussion and industry analysis. It also contains some important case studies to enrich the reader’s experience about various situations.\n\u003cbr\u003eThis book will be highly useful to the students of BBA, BBM, MBA and research scholars in the field of management.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908027740311,"sku":"9788126910069","price":347.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126910069.webp?v=1769306192"},{"product_id":"central-grants-and-state-autonomy","title":"Central Grants And State Autonomy","description":"\u003cp\u003e • Author(s): S.H. Patil\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe present book examines the problems of constitutional theory and practice of federalism with special reference to the centralizing tendencies of the central voluntary grants and the autonomy of the states in India. These are studied within the theoretical framework of three federal theories — classical theory of federalism, origin theory of federalism and theory of co-operative federalism.\n\u003cbr\u003eIn terms of conceptual framework, the problem of this study has three dimensions — structural dimension, contextual dimension and operational dimension. It has three determinants — constitutional determinants, socio-economic determinants and political determinants.\n\u003cbr\u003eThe book examines how the existing socioeconomic conditions compel the states to accept the central voluntary grants. It analyses how the operational aspects of the central voluntary grants have built-in mechanism to penetrate into state autonomy. It has explained the various dimensions of central means of penetration into state fields through the central voluntary grants. It has identified the areas of state into which the central grants have made penetration. It has evaluated trends in centralizing tendencies of the central grants. It has measured reactions of leaders, political parties, reports of commissions, academicians, etc., to such centralizing tendencies.\n\u003cbr\u003eThough there are several books on Indian federalism in general and on centre-state financial relations in particular, yet the present book is the first of its kind in presenting all pervading picture of article 282 which was considered as an insignificant article by the framers of the Indian Constitution but which has become the most powerful weapon in the hands of the Planning Commission and of the Central Government to penetrate into state autonomy in the name of grants and planned development.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908028067991,"sku":"9788171565320","price":277.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171565320.webp?v=1769306191"},{"product_id":"challenges-before-business-education-in-india","title":"Challenges Before Business Education In India","description":"\u003cp\u003e • Author(s): S. Hugar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday, the business world feels that the Commerce graduates and post-graduates lack in right kind of skills which are needed. Now the time has come to realise the mismatch between the product and the demand. We have to adopt market orientation to our products to make them saleable. There is an urgent need to overhaul the existing business education system to cope up with the dynamic world. The problems faced by the business graduates and post-graduates are of a great concern for the students, academicians, business world and even for parents. The reasons are many and they are oriented towards classroom theoretical teaching, lack of practical and work related skills, lack of communication skills, parochial and not global in values and thinking, lack of base of information technology, etc. Against this background, an attempt is made in this volume to focus a light on the emerging challenges before business education and explore some measures to overcome these challenges.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908028690583,"sku":"9788126900435","price":525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126900435.webp?v=1769306191"},{"product_id":"commerce-for-ugc-net-slet-jrf-paper-i-ii-and-iii-previous-years-solved-papers","title":"Commerce For UGC-NET SLET\/JRF, Paper I, II And III: Previous Years' Solved Papers","description":"\u003cp\u003e • Author(s): Atlantic Research Division\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are three papers: Paper I which is common to all candidates is a general paper on teaching and research aptitude, while Paper II and III are on the subject selected by the candidate. NET aims to determine eligibility for college and university level lectureship and for award of Junior Research Fellowship (JRF), for Indian nationals in order to ensure minimum standards for the entrants in the teaching profession and research.\n\u003cbr\u003eThis latest edition contains previous years’ solved papers (objective type questions) in the subject of Commerce, from June 2005 to July 2016. It covers all three papers (Paper I, II and III). In Paper I (General Paper on Teaching and Research Aptitude), solved papers have been given from December 2005. In Paper II (Elective), solved papers have been included from June 2005. In Paper III (Core and Elective), solved papers of objective type questions have been included from June 2012, conforming to the existing UGC-NET pattern. In addition, five sets of Mock Tests for Paper I, II and III have been included in the book under Practice Papers. Answers have been given at the end of each set for self-check. \n\u003cbr\u003eThe book will be useful for those preparing for UGC-NET\/SLET\/JRF in the subject of Commerce. It will apprise them of the type of questions asked in NET in this subject, i.e. Multiple-choice, Matching type, True\/False, Assertion-Reasoning type, etc. The papers included in this book will enable the students to judge their own level of competence besides adding to their knowledge. As the UGC-NET papers are set from the entire syllabus, the book will help them revise the important questions from all the units\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908038062231,"sku":"9788126920068","price":338.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126920068.webp?v=1769306191"},{"product_id":"commerce-for-ugc-net-slet-for-lectureship-and-jrf-and-other-competitive-examinations","title":"Commerce For Ugc-Net\/Slet: (For Lectureship and JRF) and Other Competitive Examinations","description":"\u003cp\u003e • Author(s): Dr. Santhosh Areekkuzhiyil | Prajisha K.\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEven candidates with higher scores in the university examinations and good academic talents find it difficult to qualify UGC-NET for Lectureship and JRF. It is mainly due to the lack of deeper insights and meaningful understanding of the subject matter. This book contains a large number of objective-type questions with answers on the subject of Commerce and thus acquaints the readers with its various aspects. It covers the entire syllabus given by UGC for NET for Lectureship and JRF in the subject.\n\u003cbr\u003eThe book has been organized in 12 units. Each unit has been prepared in such a way that it facilitates independent and authentic learning. Brief and meaningful description of basic concepts and comprehensive glossary of related terms has been provided.  Each unit contains a good number of multiple choice questions with answer keys. Previous years’ question papers of UGC-NET have been given with answers and explanations.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908038422679,"sku":"9788126918744","price":522.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908038389911,"sku":"9788126918737","price":1257.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126918737.webp?v=1769306193"},{"product_id":"commerce-for-ugc-net-slet-and-other-competitive-examinations","title":"Commerce For Ugc-Net\/Slet: and Other Competitive Examinations","description":"\u003cp\u003e • Author(s): Atlantic Research Division\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book has been designed for those appearing in UGC-NET\/SLET in the subject of Commerce. It would also be useful for candidates preparing for competitive exams like IAS, IPS, IFS, PCS, etc. The book is very comprehensive and covers almost all possible objective type questions for these exams. The questions set in UGC-NET\/SLET and various other competitive examinations in the previous years have also been used for preparing this book.\n\u003cbr\u003eThe book is not a mere mixture of various types of objective type questions on Commerce under one cover. There are 10 chapters, each containing questions on a particular topic for focused attention and better overall understanding by the readers. Besides, there are three sets of Practice Papers for I, II and III. Commerce is a vast subject and many new developments are taking place with research and application of new methods in its fields and subfields. Many questions relating to such new developments in the present business environment, financial management, marketing techniques, human resource management, and international business have been included in the book. \n\u003cbr\u003eThe book is the result of extensive research on the subject, interaction with experts in Commerce and referring to various authentic sources including websites and journals. It will not only serve the needs of those preparing for UGC NET\/SLET but also other competitive examinations in the subject.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908038914199,"sku":"9788126918423","price":338.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908038881431,"sku":"9788126918416","price":840.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126918416.webp?v=1769306192"},{"product_id":"company-law","title":"Company Law","description":"\u003cp\u003e • Author(s): Madhu Tyagi | Arun Kumar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is an ideal textbook for the students of B.Com. (Hons.), M.Com., MBA, Company Secretary, C.A. and LL.B. students. \n\u003cbr\u003eThe book cover all the topics that the student would require for the purpose of examination viz. History of Company Law, Company Law Administration, Types of Companies, Promoters, Formation of a Company, Memorandum of Association, Articles of Association and Prospectus, Share Capital, Share Buy Back, Allotment Forfeiture, Transfer and Transmission, Management, Meetings, Borrowing Powers, Accounts and Audit, Majority Rule and Prevention of Oppression and Mismanagement, Investigation, Winding up, Company Taxation.\n\u003cbr\u003eA fine attempt has been made in bringing the book up-to-date. The entire subject has been presented in a very lucid and easily understandable manner. The book is well researched and includes references to the important Indian cases. Questions drawn from different examination papers have been given at the end of each chapter for the guidance of the students.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908041961623,"sku":"9788126902118","price":487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126902118.webp?v=1769306194"},{"product_id":"contemporary-human-resource-management-improving-performance-in-the-workplace","title":"Contemporary Human Resource Management: Improving Performance in the Workplace","description":"\u003cp\u003e • Author(s): Mohd. Shahbaz Alam | Anita\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGlobally, the corporate experts are putting in their best efforts to research, reinnovate and redefine the tools, techniques and concepts of business management to provide customized services and improve the efficiency level of employees. Apart from these tools, techniques and concepts of business management, there is a need to understand other things that can strengthen professional acumen and can improve competencies.\n\u003cbr\u003eIt is necessary to have a career map in hand to make the right choice. Nowadays, the hot topics in management are interview techniques, retention of employees, absenteeism management, mentoring strategies, brainstorming steps, loyalty concepts and counseling techniques. All these can be learnt through experience but one needs to have a complete clarity about the basic concepts. The book Management Vision: Unfolding Latest Business Tools will be of immense help in this regard.\n\u003cbr\u003eVarious concepts discussed in this book include Happiness Quotient, Face Reading, Chanakya Niti, Hiring and Firing Technique, HR Calculation, and Exit Interview, among others.\n\u003cbr\u003eA good knowledge of major management topics is the prime need of aspiring managers to become highly organized professionals and confident decision- makers. The book attempts to bring competency development in the readers and enable them to get their desired designation in an organization. It will be highly useful for all professionals who are directly or indirectly involved in business management, especially for MBA students, MBA teachers, trainers, motivators, counselors, mentors, recruiters, executives, managers, and HR professionals.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908056412311,"sku":"9788126914432","price":297.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908056379543,"sku":"9788126914357","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126914357.webp?v=1769306203"},{"product_id":"contemporary-issues-on-management","title":"Contemporary Issues On Management","description":"\u003cp\u003e • Author(s): Samar Deb\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eManagement in the changing society has become important to all because of its universal application, and therefore, Contemporary Issues on Management provides basics on the effectiveness of work-life of individuals and groups who work at different situations in competitive world environment. “Analysis of Time” in Chapter 1, and “Total Quality Management” (TQM) in Chapter 2 furnish a clear picture with the fundamental understanding about the applications of time in workplace with that of qualitative perspectives in regard to work-performances for organisational effectiveness. Effective time analyses has made it possible for reducing human stress. Time-wasters and time-savers are explained in a simple and lucid manner for clarity of thought, which help in coping with mild-stressors. Increasing pressures of work-load at organisational levels make people feel stress-and-strain mentally and emotionally, besides physical monotony and depressed mental conditions. These are, inter alia, some of the causes for conflict while managing activities and people by deploying resources in organizations. It has been observed that, the causes of conflict though many others than mentioned here, the qualitative nature of work has got to be assimilated with quantitative volume of work performances for individual satisfaction along with organisational goal-attainment. This is brought in an equilibrium phase by balanced logical analysis of Stress and TQM concepts and postulates. Keeping this purpose in mind, “Management of Stress” is discussed briefly in Chapter 3 for an understanding of human conflicts in bringing organisational effectiveness, and therefore, this chapter makes it possible for individuals and groups to adjust with malady of conflicting situations. Further, the repercussions and cause-effect relationships of such inherent problems are attentively observed. Chapter 4 has been devoted to analytical descriptions of “Conflict Management”.\n\u003cbr\u003eAt the end, an indepth analysis, on the basic concepts of ‘Organisational Change’ patterns and coping with required level of changes, has been made with the empirical research findings and situational analysis. “Change Management and Organisational Development” is explained at length in Chapter 5 so as throw light on conceptualising the methods and techniques of managerial effectiveness, and to suggest therefrom, how to develop organisations. This Chapter discusses all about ‘Change Management’ and ‘Organisational Development’ reflecting the possibilities of effective utilization of time that increases quality of work and decreases human stress and conflicts of any kind at organisational as well as individual levels.\n\u003cbr\u003eThe book describes in a celebrated and sparkling manner by furnishing views on the basic principles of management with ‘Relativity Approach’, the basic concepts and problems for strengthening the pillars and foundations of organisational development in scientific manner.\n\u003cbr\u003eIt is hoped that the book will be useful for students and teachers of management. It will also be useful for candidates appearing in competitive examinations.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908059328663,"sku":"9788171569793","price":228.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171569793.webp?v=1769306205"},{"product_id":"corporate-accounting","title":"Corporate Accounting","description":"\u003cp\u003e • Author(s): Naseem Ahmed\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe present book is an attempt to unfold the complexities of the subject matter in a simple and lucid manner to provide conceptual clarity. The book is meant for B.Com. (H) students of Indian Universities and for the students appearing for CA, ICWA, ICS examinations. Each topic is self-contained and provides theoretical exposition followed by illustrations which will help the students to master the numerical application of corporate accounting procedures. The book seeks to replace memorisation with in-depth understanding and application. The distinguishing feature of the book is to provide multidimensional illustrations for each topic to enhance the question solving power of the students with ease and confidence. Besides students, this unique presentation on corporate accounting is an indispensable reference source for all teachers, accountants, corporate houses and general readers.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908062933143,"sku":"9788126908400","price":297.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908062900375,"sku":"9788126908394","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126908394.webp?v=1769306204"},{"product_id":"corporate-accounting-multi-vol-set-2-vols","title":"Corporate Accounting  (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): Balavant M.P.\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Corporate Accounting studies in detail the Financial Accounting and appraisal that caters to the needs of students, research scholars and university and college teachers. It is written in simple language and lucid style, capable of being understood by the beginners.\n\u003cbr\u003eThe book illustrates the developments in the fields of accounting in a very simple style and presents the subject matter briefly and concisely. It covers the syllabus of B.Com., B.B.A., M.B.A., M.Com., and various professional examinations. It provides objective type, theoretical and practical questions to meet the needs of the students of various universities and institutes. It gives equal importance to both theory and practice.\n\u003cbr\u003eVolumes 1 and 2 of the book comprise 7 and 11 chapters respectively, containing illustrations, objective type questions, simple problems, advanced problems with answers and proper hints. The book provides exhaustive explanations, suitable examples and various graded illustrations along with working notes. Short questions, simple problems and practical exercises have been given as per the new question paper pattern, at the end of each chapter, for the benefit of the students. It is best suited for the students of B.Com., B.B.A., M.BA., M.Com., C.A., I.C.W.A., I.C.S.I., C.A.I.I.B. and other equivalent courses. It will also prove useful for the executives in accounts and finance department of all commercial organisations.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908063522967,"sku":"9788126916443","price":893.0,"currency_code":"INR","in_stock":false},{"title":"Hardcover","offer_id":44908063490199,"sku":"9788126916412","price":2093.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916412.webp?v=1769306204"},{"product_id":"corporate-accounting-vol-1","title":"Corporate Accounting (Vol. 1)","description":"\u003cp\u003e • Author(s): Balavant M.P.\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Corporate Accounting studies in detail the Financial Accounting and appraisal that caters to the needs of students, research scholars and university and college teachers. It is written in simple language and lucid style, capable of being understood by the beginners.\n\u003cbr\u003eThe book illustrates the developments in the fields of accounting in a very simple style and presents the subject matter briefly and concisely. It covers the syllabus of B.Com., B.B.A., M.B.A., M.Com., and various professional examinations. It provides objective type, theoretical and practical questions to meet the needs of the students of various universities and institutes. It gives equal importance to both theory and practice.\n\u003cbr\u003eVolumes 1 and 2 of the book comprise 7 and 11 chapters respectively, containing illustrations, objective type questions, simple problems, advanced problems with answers and proper hints. The book provides exhaustive explanations, suitable examples and various graded illustrations along with working notes. Short questions, simple problems and practical exercises have been given as per the new question paper pattern, at the end of each chapter, for the benefit of the students. It is best suited for the students of B.Com., B.B.A., M.BA., M.Com., C.A., I.C.W.A., I.C.S.I., C.A.I.I.B. and other equivalent courses. It will also prove useful for the executives in accounts and finance department of all commercial organisations.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908064276631,"sku":"9788126916429","price":447.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908064243863,"sku":"9788126916399","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916399.webp?v=1769306205"},{"product_id":"corporate-accounting-vol-2","title":"Corporate Accounting (Vol. 2)","description":"\u003cp\u003e • Author(s): Balavant M.P.\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book Corporate Accounting studies in detail the Financial Accounting and appraisal that caters to the needs of students, research scholars and university and college teachers. It is written in simple language and lucid style, capable of being understood by the beginners.\n\u003cbr\u003eThe book illustrates the developments in the fields of accounting in a very simple style and presents the subject matter briefly and concisely. It covers the syllabus of B.Com., B.B.A., M.B.A., M.Com., and various professional examinations. It provides objective type, theoretical and practical questions to meet the needs of the students of various universities and institutes. It gives equal importance to both theory and practice.\n\u003cbr\u003eVolumes 1 and 2 of the book comprise 7 and 11 chapters respectively, containing illustrations, objective type questions, simple problems, advanced problems with answers and proper hints. The book provides exhaustive explanations, suitable examples and various graded illustrations along with working notes. Short questions, simple problems and practical exercises have been given as per the new question paper pattern, at the end of each chapter, for the benefit of the students. It is best suited for the students of B.Com., B.B.A., M.BA., M.Com., C.A., I.C.W.A., I.C.S.I., C.A.I.I.B. and other equivalent courses. It will also prove useful for the executives in accounts and finance department of all commercial organisations.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908064800919,"sku":"9788126916436","price":447.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908064768151,"sku":"9788126916405","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916405.webp?v=1769306206"},{"product_id":"corporate-tax-planning","title":"Corporate Tax Planning","description":"\u003cp\u003e • Author(s): Kaushal Kumar Agrawal\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePrimarily written for the students of Commerce, the present book is a complete study of tax planning, tax procedures and management, wealth tax, Value Added Tax and service tax. Upto the Fifth Edition the book was entitled Direct Tax Planning and Management. Now it is entitled Corporate Tax Planning and has 46 chapters divided into eleven self-contained units—Basics; Tax Planning of Salary; Tax Holiday; Profits and Gains from Business or Profession and Capital Gain; Corporate Tax in India; Financial Decisions; Setting up of New Business; Managerial Decisions; Tax Planning—Others; Corporate Restructuring; and Non-Residents’ Taxation. The book comprehensively covers the latest syllabus prescribed by most of the Indian universities. In addition to the detailed explanation of each of its topics, the book is rich in illustrations and practice exercises that facilitate easy understanding and quick revision of the subject.\n\u003cbr\u003eThe book will undoubtedly prove useful to the students of B.Com., CS (Final), ICWA (Final), M.Com., MBA, MFC and CFA. Besides students, the general readers keen to obtain basic and in-depth knowledge of tax planning will find this book highly informative.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908065292439,"sku":"9788126909186","price":131.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126909186.webp?v=1769306205"},{"product_id":"corporate-tax-planning-vol-1","title":"Corporate Tax Planning  (Vol. 1)","description":"\u003cp\u003e • Author(s): Kaushal Kumar Agrawal\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePrimarily written for the students of Commerce, the present book is a complete study of tax planning, tax procedures and management, wealth tax, Value Added Tax and service tax. Upto the Fifth Edition the book was entitled Direct Tax Planning and Management. Now it is entitled Corporate Tax Planning and has 46 chapters divided into eleven self-contained units—Basics; Tax Planning of Salary; Tax Holiday; Profits and Gains from Business or Profession and Capital Gain; Corporate Tax in India; Financial Decisions; Setting up of New Business; Managerial Decisions; Tax Planning—Others; Corporate Restructuring; and Non-Residents’ Taxation. The book comprehensively covers the latest syllabus prescribed by most of the Indian universities. In addition to the detailed explanation of each of its topics, the book is rich in illustrations and practice exercises that facilitate easy understanding and quick revision of the subject.\n\u003cbr\u003eThe book will undoubtedly prove useful to the students of B.Com., CS (Final), ICWA (Final), M.Com., MBA, MFC and CFA. Besides students, the general readers keen to obtain basic and in-depth knowledge of tax planning will find this book highly informative.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908065915031,"sku":"9788126909179","price":487.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126909179.webp?v=1769306204"},{"product_id":"development-banking-in-india","title":"Development Banking In India","description":"\u003cp\u003e • Author(s): Kaushal K. Arora\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDevelopment Banking in India is almost as old as India’s independence. The first institution established in the field of development banking was the Industrial Finance Corporation of India in 1948. After this beginning, a battery of development banks came to be established and today a well-knit structure of about 50 development banks exists, both at the national and state levels.\n\u003cbr\u003eThis book attempts to spell out the financial and developmental roles of development banks with special reference to IDBI during about 40 years of post-independence era. Whereas the financial role highlights the banking support provided by them for the programmes of industrialisation of the country, the development role sets forth their promotional and entrepreneurial activities of bringing together the various elements essential for the industrial development.\n\u003cbr\u003eThe study also provides observations on some of the common problems and lecunae of the Indian development banks and proposes a pattern on which the future structure of development banking in India may be modelled.\n\u003cbr\u003eThe book would be of use to students of commerce, management and economics. It can also be a valuable reference to professionals in banking and allied areas.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908083380375,"sku":"9788171563210","price":154.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171563210.webp?v=1769306205"},{"product_id":"development-with-human-touch","title":"Development With Human Touch","description":"\u003cp\u003e • Author(s): D. Vasudeva Rao | S. Vijaya Kumar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOf late development, both economic and social, is gaining ground specially in the developing countries. The planning process is also trying to encourage more and more of people’s participation in the programmes sponsored by the Government. The new shift in paradigm has resulted in more of people’s participation with more of government’s co-operation. \n\u003cbr\u003eIn this Volume, the editors have tried to converge the idea of “people’s participation and involvement” in bringing an all-round development with human touch. The important areas covered in this Volume include Rural Development, Women Empowerment, Irrigation and Water Conservation, Literacy Programmes, Food Security and Environmental Improvement. The contributors are specialists who have been working in their respective areas over decades and most of them have contributed their own experiences and\/or results of their studies to establish the point. Most of the success stories bring out the single point that if people are empowered and given self-respect, in the implementation of the programmes, the sustainability is guaranteed.\n\u003cbr\u003eThis Volume will be of great help for planners, administrators and researchers who are working in the area of development with human touch.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908087279767,"sku":"9788171568949","price":347.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171568949.webp?v=1769306207"},{"product_id":"dictionary-of-commerce-and-management","title":"Dictionary of Commerce and Management","description":"\u003cp\u003e • Author(s): S.N. Chand\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusiness environment is changing globally and consequently new terms are being introduced in the arena of Commerce and Management. The present dictionary aims at enlisting bewildering array of business terms, abbreviations and acronyms which we often come across in books, magazines, newspapers, advertisements and everyday conversation. Needless to mention, the conventional terms related to Management, Human Resources, Training, Production, Marketing, Sales, Finance, Accounting, Administration and Commerce find vast coverage. Entries are arranged here in alphabetical order and concerted effort has been made to provide not only their exact meaning but also related relevant information in a jargon-free language and accessible style. It is hoped that Dictionary of Commerce \u0026amp; Management will prove immensely useful to students and teachers of Commerce and Management, executives, professional and practising managers, management consultants, professional accountants and the like. It is undoubtedly an invaluable reference book for anyone who comes into contact with the terminology of commerce and management.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908090851479,"sku":"9788126906277","price":372.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908090818711,"sku":"9788126905737","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126905737.webp?v=1769306208"},{"product_id":"dictionary-of-commerce-and-management-by-k-c-s-ranganayakulu","title":"Dictionary of Commerce \u0026 Management","description":"\u003cp\u003e • Author(s): K.C.S. Ranganayakulu\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe dictionary has been carefully compiled and edited to provide all important words, terms, concepts, institutions and principles commonly used in commerce and found in standard books on commerce and management or commercial sections of magazines and newspapers. Every effort has been made to write the entries in a simple and lucid style to give both straightforward meaning and useful background information and explanation. The dictionary would be useful for students of commerce and management and candidates preparing for examinations of professional institutions like Institute of chartered accountants, Institute of cost and works accountants, Institute of Company secretaries etc. It would serve as a ready reference source for professional and practising managers, functional executives, management consultants, professional accountants etc. The dictionary would also be found useful by General readers who may be interested in understanding terms commonly used in commercial news.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908091310231,"sku":"9788126903696","price":372.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908091277463,"sku":"9788126903122","price":315.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903122.webp?v=1769306206"},{"product_id":"dictionary-of-investment-management","title":"Dictionary Of Investment Management","description":"\u003cp\u003e • Author(s): K.C.S. Ranganayakulu\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIndian capital market, with well over 22 stock exchanges, 10,000 listed companies, 20 million investors transacting securities worth more than Rs. 100 billion every year is next only to that of USA. The corporate investors are badly in need of a dictionary to trace out the meanings of the technical words and concepts. Terms often used in securities analysis are also touched upon. This dictionary also covers definitions of important commercial terms used in investment management. \n\u003cbr\u003eAn attempt has been made to enable the reader to find quickly an explanation, not merely a definition, without seeking for it among several textbooks. \n\u003cbr\u003eAs a book of reference, the dictionary will be useful to academicians, practitioners such as investors, brokers, asset management companies, accountants, bankers, issue managers, speculators, mutual fund companies, leasing firms, FIIs, venture capitalists, financial managers, underwriters engaged in financial market and finally students of MBA, CA, ICWA, CFA, ACS, M.Com., etc. It will also prove useful to the common reader who has little or no knowledge of investment and financial affairs in his ordinary life.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908094161047,"sku":"9788171568574","price":158.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171568574.webp?v=1769306208"},{"product_id":"dictionary-of-stock-market","title":"Dictionary of Stock Market","description":"\u003cp\u003e • Author(s): B. NandhaKumar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStock market or equity market is the aggregation of buyers and sellers of stocks, which may include securities listed on a stock exchange as well as those only traded privately. It is the physical location where the buying and selling of stocks take place and the overall activity of the market within a particular country is carried out. \n\u003cbr\u003eThe ubiquity of stock exchanges makes it possible to buy or sell stocks throughout the world. The only restriction to stock exchanges is time. Different exchanges may have different opening and closing hours based on their local times.\n\u003cbr\u003eSock markets reflect the economic health of a country. Bull markets occur when a particular nation experiences high economic production, low unemployment level, and low inflation rates. Bear markets, on the other hand, follow the downtrends in the economy. The indicators of economic downfall are increased unemployment and inflation.\n\u003cbr\u003eAside from the stock exchange, other popular markets that offer many investment opportunities include the Foreign Exchange Market (FOREX), the Futures Market, and the Options Market. The FOREX is the biggest investment market in the world in terms of trades and values. \n\u003cbr\u003eThe Dictionary of Stock Market provides broad coverage of the terminology employed in stock trading, including legal and financial terms likely to be used in everyday trading activities. It contains in excess of 4,700 fully cross-referenced shares- and stock market-related terms, abbreviations, special terms, and useful addresses. There is also a detailed section on regulatory issues, containing several specimen policy forms, illustrating terms in context of the respective policy. \n\u003cbr\u003eThe dictionary contains new investment management terms, and up-to-date regulatory and compliance matters, legal cases, and policies. It provides quick references to help students and all types of businessmen who are new to trading in the stock market. It will also provide consumers with a better understanding of the share market and help them in the buying and selling of shares. \n\u003cbr\u003eThe book will serve as a useful and reliable guide to investors, analysts, Mutual Fund operators, and all those who are interested in the stock market.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908094619799,"sku":"9788126920044","price":297.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908094587031,"sku":"9788126920037","price":487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126920037.webp?v=1769306208"},{"product_id":"direct-tax-planning-and-management","title":"Direct Tax Planning And Management","description":"\u003cp\u003e • Author(s): Kaushal Kumar Agrawal\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePrimarily written for the students of Commerce, the present book is a complete study of tax planning, tax procedure and management, wealth tax, Central sales tax and service tax. Structured in five parts, the book contains fifty-nine chapters in all covering the latest syllabus prescribed by most of the Indian Universities. In addition to the detailed explanation of each of its topics, the book is rich in illustrations and practice exercises that facilitate easy understanding and quick revision of the subject. It will undoubtedly prove useful to the students of B.Com., CS (Final), M.Com., MBA, MFC and CFA. Besides students, the general readers keen to obtain basic knowledge of tax will find this book highly informative.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908097601687,"sku":"9788126907373","price":188.0,"currency_code":"INR","in_stock":false},{"title":"Hardcover","offer_id":44908097634455,"sku":"9788126907380","price":627.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126907373.webp?v=1769306215"},{"product_id":"dynamics-of-indian-banking-views-and-vistas","title":"Dynamics Of Indian Banking: Views and Vistas","description":"\u003cp\u003e • Author(s): Manoranjan Sharma\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWinds of change have been sweeping the Indian banking system since 1991. Some of the important changes relate to growing competition from within and without, technological upgradation and enhanced supervision and monitoring. The transition from one phase to another has largely been influenced by the dynamics of three critical factors, viz. the players, the playing fields and the regulator. \n\u003cbr\u003eThat the banking sector reforms in India have transformed the face of banking is clearly reflected in terms of the steady improvement in Capital to Risk Assets Ratio (CRAR), reduction in the level of both gross and net NPAs, improvement in the operating profit to asset ratio, asset quality, return on assets (RoA), productivity, profitability, etc. \n\u003cbr\u003eThe banking system has successfully weathered various changes. The strength of the Indian banking system is clearly reflected in the successful implementation of Basle-I norms and improved earnings, sequential reform measures, maintenance of stipulated capital adequacy level, adoption of 90 days international norm of asset classification, institutional and legal reforms and expansion of the capital base with equity participation and diversification of ownership.\n\u003cbr\u003eThe banking sector reforms need to be examined against the broader macro-economic canvas of rapid expansion of services sector, growth of external sector, need for enhancing investments in infrastructure and the critical role of agriculture and allied activities. These are not ephemeral issues and require thrust on greater specialization by banks in different niches of the market such as retail, agriculture, export, the small-scale and corporate sectors; greater reliance on non-fund business such as advisory and consultancy services, guarantee and custody services; greater overlap in product coverage between commercial banks and non-bank financial intermediaries; and greater financial disintermediation with large companies accessing securitised debt domestically and from financial markets abroad.\n\u003cbr\u003eThe candid, provocative and forceful papers in this book attempt to look at the entire spectrum of issues in the banking sector in a proper historical and comparative perspective, raise questions and provide an insight into banking development. The book will be useful to the students of Economics and Banking, professional bankers, policymakers, executives and researchers in this field. The common readers will find it highly informative.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908110315671,"sku":"9788126909988","price":627.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126909988.webp?v=1769306209"},{"product_id":"dynamics-of-modern-management","title":"Dynamics Of Modern Management","description":"\u003cp\u003e • Author(s): N.S. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the thoroughly revised and enlarged version of the book. While revisions have been made in all chapters, three entirely new chapters have been added on the persistent demand of the students and teachers of Management owing to scarcely available material on topics like Cultural Basis of Management Development, Cultural Dynamics and Management Development and Multinational Corporations.\n\u003cbr\u003eIt is hoped that the book in its present form would be found more useful by students, teachers and the business executives.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908120080535,"sku":"9788171563562","price":277.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171563562.webp?v=1769306210"},{"product_id":"economics-of-public-finance-vol-1","title":"Economics Of Public Finance  (Vol. 1)","description":"\u003cp\u003e • Author(s): P.C. Jain\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eP.C. Jain, B.A. Hons., J.D., M.A., Ph.D. from Punjab, Delhi and Kurukshetra Universities respectively has been Professor and Head of the Department of Economics, Kurukshetra University, Kurukshetra (Haryana) from where he has recently retired after rendering 34 years useful service to the teaching profession. He has been Coordinator of University Leadership Programme of the University Grants Commission at the Kurukshetra University Economics Department for quite a few years. He has been President of Haryana Economic Association since its inception in 1979 to date. He has been member of Boards of Studies and of Faculties of various Universities in the region. He is Member of the Haryana State Planning Board. He has authored Agricultural Taxation in Haryana and three volumes of Economics of Public Finance. More than a dozen of his scholars have been awarded Ph.D. degrees and many more M.Phil, degrees for their dissertations.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908131123351,"sku":"9788126917204","price":60.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908131090583,"sku":"9788171562718","price":140.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171562718.webp?v=1769306218"}],"url":"https:\/\/atlanticbooks.com\/collections\/business-management.oembed?page=40","provider":"Atlantic Books","version":"1.0","type":"link"}