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Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.\u003cbr\u003e- How to annihilate competitors and make yourself the only logical choice.\u003cbr\u003e- How to get amazing results on a small budget using the secrets of direct response marketing.\u003cbr\u003e- How to charge high prices for your products and services and have customers actually thank you for it.","brand":"Page Two Books, Inc.","offers":[{"title":"Paperback","offer_id":44933537038487,"sku":"9781989025017","price":1199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781989025017.webp?v=1769200342"},{"product_id":"dubliners-pb","title":"Dubliners : PB","description":"\u003cp\u003e • Author(s): James Joyce Jeri Johnson | .\u003cbr\u003e • Publisher: Oxford UP\u003cbr\u003e • Publisher Imprint: Oxford UP\u003cbr\u003e • BISAC: Historical - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eI regret to see that my book has turned out un fiasco solenne' James Joyce's disillusion with the publication of Dubliners in 1914 was the result of ten years battling with publishers, resisting their demands to remove swear words, real place names and much else, including two entire stories. 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Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.\u003c\/p\u003e","brand":"Oxford UP","offers":[{"title":"Paperback","offer_id":44951928045719,"sku":"9780199536436","price":740.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780199536436.webp?v=1767945409"},{"product_id":"deliberating-american-monetary-policy-a-textual-analysis","title":"Deliberating American Monetary Policy: A Textual Analysis","description":"\u003cp\u003e • Author(s): Cheryl Schonhardt-Bailey\u003cbr\u003e • Publisher: MIT Press\u003cbr\u003e • Publisher Imprint: MIT Press\u003cbr\u003e • Subject: Economics\u003cbr\u003e • BISAC: Economics - Macroeconomics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA systematic analysis of Federal Reserve and congressional deliberations on monetary policy, drawing on textual analysis software and in-depth interviews with participants. American monetary policy is formulated by the Federal Reserve and overseen by Congress. Both policy making and oversight are deliberative processes, although the effect of this deliberation has been difficult to quantify. In this book, Cheryl Schonhardt-Bailey provides a systematic examination of deliberation on monetary policy from 1976 to 2008 by the Federal Reserve's Open Market Committee (FOMC) and House and Senate banking committees. Her innovative account employs automated textual analysis software to study the verbatim transcripts of FOMC meetings and congressional hearings; these empirical data are supplemented and supported by in-depth interviews with participants in these deliberations. The automated textual analysis measures the characteristic words, phrases, and arguments of committee members; the interviews offer a way to gauge the extent to which the empirical findings accord with the participants' personal experiences. Analyzing why and under what conditions deliberation matters for monetary policy, the author identifies several strategies of persuasion used by FOMC members, including Paul Volcker's emphasis on policy credibility and efforts to influence economic expectations. 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China's carbon dioxide emissions now outstrip those of other countries and its domestic air quality is severely degraded, especially in urban areas. Its sheer size and its growing, fossil-fuel-powered economy mean that China's economic and environmental policy choices will have an outsized effect on the global environmental future. Over the last decade, China has pursued policies that target both fossil fuel use and atmospheric emissions, but these efforts have been substantially overwhelmed by the country's increasing energy demands. With a billion citizens still living on less than $4,000 per year, China's energy and environmental policies must be reconciled with the goals of maintaining economic growth and raising living standards. This book, a U.S.-Chinese collaboration of experts from Harvard and Tsinghua University, offers a groundbreaking integrated analysis of China's economy, emissions, air quality, public health, and agriculture. It first offers essential scientific context and accessible summaries of the book's policy findings; it then provides the underlying scientific and economic research. These studies suggest that China's recent sulfur controls achieved enormous environmental health benefits at unexpectedly low costs. 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This new post-Cold War international order combines military action and humanitarian aid, conflates moral imperatives and political arguments, and confuses the concepts of legitimacy and legality. The mandate to protect human lives, however and wherever endangered, has thus promoted a new form of military and humanitarian government that operates in a temporality of urgency, moving from one crisis to the next, applying the same battery of technical expertise -- from army logistics to epidemiological management to the latest administrative tools for forging \"good governance.\" In the name of the right to intervene, this new strategy challenges national sovereignties and deploys economic powers. 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These fallacies include many beliefs widely disseminated in the media and by politicians, such as fallacies about urban problems, income differences, male-female economic differences, as well as economic fallacies about academia, about race, and about Third World countries.Sowell shows that fallacies are not simply crazy ideas but in fact have a certain plausibility that gives them their staying power--and makes careful examination of their flaws both necessary and important.\u003c\/p\u003e","brand":"Hachette","offers":[{"title":"Paperback","offer_id":44962754199703,"sku":"9780465022038","price":988.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780465022038.webp?v=1769200884"},{"product_id":"firms-in-the-international-economy-firm-heterogeneity-meets-international-business","title":"Firms In The International Economy: Firm Heterogeneity Meets International Business","description":"\u003cp\u003e • Author(s): Sjoerd Beugelsdijk | Steven Brakman | Hans van van Ees\u003cbr\u003e • Publisher: MIT Press\u003cbr\u003e • Publisher Imprint: MIT Press\u003cbr\u003e • Subject: Economics\u003cbr\u003e • BISAC: Industries - General\u003c\/p\u003e\u003cp\u003eAbout the Book Essays by leading scholars suggest that insights from international business could enrich firm heterogeneity research in international economics. Despite their common roots, international economics (IE) and international business (IB) have developed into two distinct fields of study. Economists have directed their efforts at formalizing the workings of international trade and investment at the macroeconomic level; business scholars have relied more on data-driven conceptual narratives than mathematical tools. But the recent focus of IE literature on firm heterogeneity suggests that IE would benefit from IB analyses of the behavior and organization of the internationalizing firm. The contributions to this volume investigate ways that insights from IB can enrich IE research in firm heterogeneity. The contributors discuss firm-specific advantages in international trade and investment, considering the firm as the unit of analysis and managerial inputs as a variable in market entry decisions; analyze interactions between a firm and its external environment, including local corporate philanthropy and institutional settings; examine the boundaries of the firm and organizational choices such as the make-or-buy decision; and investigate technology transfer and innovation offshoring, discussing the role of subsidiaries, inventor employment, and other related topics. Although IE and IB look at international firms from different perspectives, these contributions make it clear that there is a potential for a productive exchange of insights and information between the two disciplines. 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Rugman, Armando Rungi, Stephan Russek, Davide Sala, Luca Salvatici, Christian Schwarz, Roger Smeets, Jens Suedekum, Hans van Ees, Vincent Vicard, Ian Wooton, Erdal Yalcin\u003c\/p\u003e","brand":"MIT Press","offers":[{"title":"Hardcover","offer_id":44962777235607,"sku":"9780262019743","price":2826.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780262019743.webp?v=1769200932"},{"product_id":"global-interdependence-decoupling-and-recoupling","title":"Global Interdependence, Decoupling, And Recoupling","description":"\u003cp\u003e • Author(s): Yin-Wong Cheung | Frank Westermann\u003cbr\u003e • Publisher: MIT Press\u003cbr\u003e • Publisher Imprint: MIT Press\u003cbr\u003e • Subject: Economics\u003cbr\u003e • BISAC: International - Economics \u0026amp; Trade\u003c\/p\u003e\u003cp\u003eAbout the Book Investigations of the propagation and influence of global shocks among the economies of developed and developing countries. One lens through which to view global economic interdependence and the spillover of shocks is that of decoupling (and then recoupling). Decoupling between developed and developing countries can be seen in the strong economic performance of China and India relative to that of the United States and Europe in the early 2000s. Recoupling then took place as developing countries sank along with the developed world during the deepening financial crisis of 2008. This volume examines patterns of global economic interdependence and the propagation of shocks in an increasingly integrated world economy. The contributors discuss such topics as the transmission of exogenous shocks; causes of business cycle synchronicity; the differences between global and regional shocks; the South-South trade relationship and its effect on decoupling; vertical specialization and Mexico's manufacturing exports; growth prospects in China, the United States, and Europe after the financial crisis; and the evolving role of the U.S. dollar in international monetary architecture. Contributors\u003cbr\u003eHelge Berger, Rossella Calvi, Yin-Wong Cheung, Gianluca Cubadda, Justino De La Cruz, Filippo di Mauro, Michael Dooley, Eiji Fujii, Linda S. Goldberg, Barbara Guardabascio, Alain Hecq, Hideaki Hirata, Robert B. Koopman, M. Ayhan Kose, Marco J. Lombardi, Steven Lugauer, Nelson C. Mark, Volker Nitsch, Christopher Otrok, Tuomas Antero Peltonen, Gabor Pula, Pierre L. 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Meanwhile, these devices are being received by a public whose main sources of information about robots are the fantasies of popular culture. We know a lot about C-3PO and Robocop but not much about Atlas, Motoman, Kiva, or Beam--real-life robots that are reinventing warfare, the industrial workplace, and collaboration. In this book, technology analyst John Jordan offers an accessible and engaging introduction to robots and robotics, covering state-of-the-art applications, economic implications, and cultural context. Jordan chronicles the prehistory of robots and the treatment of robots in science fiction, movies, and television--from the outsized influence of Mary Shelley's Frankenstein to Isaac Asimov's I, Robot (in which Asimov coined the term \"robotics\"). He offers a guided tour of robotics today, describing the components of robots, the complicating factors that make robotics so challenging, and such applications as driverless cars, unmanned warfare, and robots on the assembly line. Roboticists draw on such technical fields as power management, materials science, and artificial intelligence. Jordan points out, however, that robotics design decisions also embody such nontechnical elements as value judgments, professional aspirations, and ethical assumptions, and raise questions that involve law, belief, economics, education, public safety, and human identity. Robots will be neither our slaves nor our overlords; instead, they are rapidly becoming our close companions, working in partnership with us--whether in a factory, on a highway, or as a prosthetic device. 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Existing patterns of international fisheries management try to limit the number of fish that can be caught while governments simultaneously subsidize increased fishing capacity, focusing on fisheries as an industry to be developed rather than on fish as a resource to be conserved. Regionally based international management means that protection in one area simply shifts fishing efforts to other species or regions. Barkin and DeSombre argue that global rather than regional regulation is necessary for successful fisheries management and emphasize the need to reduce subsidies. 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When first mentioned in 1994, the concept of human security represented a significant first step in understanding that security dilemmas could no longer be seen as purely geopolitical phenomena that revolve around the nation-state. This book explains the progress made toward human security since then and the steps that remain to be taken to achieve it fully. It begins by addressing how the nation-state is both the source and the solution of security problems in the world before demonstrating how the meaning of security itself is being reconsidered and traditional approaches are being challenged. Building on the concept of human security, the book looks at how we are slowly moving toward large-scale political and social change. It argues that it is time for a \"security 2.0\" approach, different from the traditional models of national security. Thus Security 2.0 addresses new challenges and their political responses, pointing toward alternatives to what is referred to as \"permanent war.\" It highlights such themes as cooperation, the multi-dimensionality of security issues, and the continuing pressures towards democratization, global markets, and multilevel governance and how these contribute today to make a safer world. Further, it shows how environmental threats, global corporations, identity issues, and international regimes such as the EU, are also fostering a fundamental rethinking of the concept of security. Including a variety of perspectives, and written in a jargon-free, accessible manner, the work will provide students with new insights on conflict processes and international security.\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Paperback","offer_id":44963006873751,"sku":"9781442227019","price":3308.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781442227019.webp?v=1769201280"},{"product_id":"the-future-is-not-what-it-used-to-be-climate-change-and-energy-scarcity","title":"The Future Is Not What It Used To Be: Climate Change and Energy Scarcity","description":"\u003cp\u003e • Author(s): Jorg Friedrichs\u003cbr\u003e • Publisher: MIT Press\u003cbr\u003e • Publisher Imprint: MIT Press\u003cbr\u003e • Subject: Earth-Science\/Environment\u003cbr\u003e • BISAC: Global Warming \u0026amp; Climate Change\u003c\/p\u003e\u003cp\u003eAbout the Book A hard look at the twin challenges of climate change and energy scarcity that examines historical precedents and allows no room for complacency. 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To understand the social and political implications, he examines historical cases of climate stress and energy scarcity: devastating droughts in the ancient Near East; the Little Ice Age in the medieval Far North; the Japanese struggle to prevent \"fuel starvation\" from 1918 to 1945; the \"totalitarian retrenchment\" of the North Korean governing class after the end of Soviet oil deliveries; and Cuba's socioeconomic adaptation to fuel scarcity in the 1990s. He draws important lessons about the likely effects of climate and energy disruptions on different kinds of societies. The warnings of climate scientists are met by denial and inaction, while energy experts offer little guidance on the effects of future scarcity. Friedrichs suggests that to confront our predicament we must affirm our core values and take action to transform our way of life. 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