{"title":"Subject - Communication, Mass Media and Journalism","description":"","products":[{"product_id":"communication-technology-connectivity-transforming-our-world-our-choices","title":"Communication Technology Connectivity: Transforming Our World, Our Choices","description":"\u003cp\u003e• Author(s): Uma Narula\u003c\/p\u003e\n\u003cp\u003e• Publisher: Atlantic\u003c\/p\u003e\n\u003cp\u003e• Publisher Imprint: Atlantic\u003c\/p\u003e\n\u003cp\u003e• Subject: Communication, Mass Media and Journalism\u003c\/p\u003e\n\n\u003cp\u003eDigital technologies and digital economy are the focus globally and in India in the current decade.  It is an era of bio-modal technologies—the most disruptive technologies coexist with the digital-transient and even the traditional analogue technologies.  Since technology scenario in any country is the interaction of financial resources available, technology accessible, and the political will and ideology, there are wide variations around the world in different countries.\u003c\/p\u003e\n\u003cp\u003eDisruptive technologies focusing on Connectivity, Convergence and Digitalization have created not just ripples, but also Three Waves of Technologies and Seven Communication Revolutions over time. These are transforming our choices tremendously; new technologies are becoming a way of life in work, leisure and entertainment. All of us are looking for what is new, innovating and satisfying technology.\u003c\/p\u003e\n\u003cp\u003eFuturistic trends in technologies from developing high speed international flights, hyperloop technologies, flying cars, autonomous cars, electric cars, space technologies missiles technology and nanotechnologies on one hand, and the robotics, artificial intelligence, machine learning, and mobile phone technologies with all their apps on the other, are creating different choices for us.\u003c\/p\u003e\n\u003cp\u003eThe dynamics of mass media technologies and interpersonal communications, viz. economics, literacy, social change, technology and globalization are transforming human condition. The impact and interplay of these different dynamics create the holistic communication scenario. New ideas, new models of communication, newer perspectives and new technologies through which communication is applied or practiced, have evolved and changed over time and that has changed its dynamics both in theory and practice. There is relevance and significance of dynamics of these communications in every walk of human life.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908040519831,"sku":"9788126927173","price":372.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908040487063,"sku":"9788126927166","price":767.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126927166.webp?v=1769306192"},{"product_id":"communication-a-circumspection","title":"Communication: A Circumspection","description":"\u003cp\u003e • Author(s): Bhanuvikraman Nair\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCommunication forms an important ingredient required for the very survival of living beings. It takes place automatically without the consent or request of anyone. It is a process which most of us never think about analytically. Any breakdown of it culminates in all kinds of maladies. People, who analyse the use and the usefulness of this process, gain immensely in terms of an unusual insight into human nature. If people were unable to share knowledge, each person would have to learn everything himself. \n\u003cbr\u003eThere are various ways through which living beings communicate with one another. They manage it by tongue, teeth, mouth, nose, eyes, face, head, shoulders, hands, legs, i.e. whole body, through singing, laughing, dancing, weeping, touching and even by silence. In short, they use all the resources at their command for the purpose of communication. They share their ideas and emotions, actions and reactions through this communication with other members of their societies.\n\u003cbr\u003eThe subject matter of the book Communication: A Circumspection has been divided into four parts. Part I deals with human communication in general—a circumspection. Besides general aspects of communication, soliloquy and silence, both of which represent some element or semblance of communication, have been discussed. Some special features that we observe in the system of communication being practiced in armed forces are highlighted briefly in the essay entitled ‘Communication in Military Context’.\n\u003cbr\u003eContained in Part II, are essays on ‘Telepathic Communication’, ‘Role of Humour in Communication’ and ‘Counselling’. ‘Braggartism’ and ‘Sarcasm, Derision and Insulation’ are special or peculiar types of communication taking place amongst human beings.\n\u003cbr\u003eContained in Part III, are communication vis-à-vis other members of the fauna and that with respect to flora.\n\u003cbr\u003eIn Part IV, there are two narrations: the first, dealing with the saga of existence of a personified inanimate object, bed, in ‘A Speaking Bed’ and the second, a candid self-analytical account of the life of a pet-dog in ‘A Canine Perspective’. Both these narrations are in autobiographical mode.\n\u003cbr\u003eThe book shall be useful to students and teachers of communication, especially the details that are related to evolution and techniques of communication. It shall be equally useful for people involved in management studies, counseling and other fields where communication is the key, Common readers shall also find it interesting and informative.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908041207959,"sku":"9788126915552","price":132.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126915552.webp?v=1769306192"},{"product_id":"how-to-become-a-good-journalist","title":"How To Become A Good Journalist","description":"\u003cp\u003e • Author(s): Raza Elahi\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJournalist is a person whose job is to collect and write news stories for newspapers, magazines, radio or television. Becoming a good journalist is the dream of a large number of aspirants who want to make a mark in this highly rewarding field.\n\u003cbr\u003eThere is a dearth of quality books on journalism. Among the few available books in the market some are cluttered with redundant details on professional journalism while others contain elaborate descriptions of a particular journalist’s professional journey providing little valuable substance for the readers.\n\u003cbr\u003eHow to Become a Good Journalist ably fulfils the needs of budding journalists as it presents the entire process of making of a newspaper\/magazine in a succinct and interesting way. It explains the entire working of the editorial side of a newspaper—popularly known as the desk job—which gives a lot of exposure to reading, developing and abstracting various types of written reports.\n\u003cbr\u003eThe book explains all the important aspects of journalism, viz. the role of a sub-editor, news desk operations, what constitutes news, how to distinguish between various types of news and decide about their priority and place in the columns of newspaper. It not only explains the finer points of editing but also tells a lot about news selection, news writing, playing with words to create crisp headlines, avoiding and detecting errors and coping with deadline pressures. The basics of grammar have also been included as they are a sine qua non for all reporters, feature writers and desk persons. In addition, different aspects of freelance journalism and page-making tips have been provided.\n\u003cbr\u003eThe book has been written in a simple language and lucid style. The approach is not exhaustive, but all the important features of journalism have been covered to make it a complete package on the subject. This revised second edition has been enlarged with the inclusion of four new chapters on newsroom jargon, digital age journalism, online journalism, and how to write for the web. This new edition will prove immensely helpful to students in their goal of becoming good journalists. It will also strengthen the skill-set of those already in the profession.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908192137367,"sku":"9788126921096","price":188.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908192170135,"sku":"9788126921089","price":347.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126921096.webp?v=1769306253"},{"product_id":"journalism","title":"Journalism","description":"\u003cp\u003e • Author(s): N. Jayapalan\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Primemax\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow-a-days Journalism is considered as a thought provoking subject all over the world. All the civilised societies and nations evince great interest in the study of Journalism. No doubt, Journalism covers a vast area. The book provides enormous details of various aspects of Journalism in a simple manner so as to fulfil the requirements of the students and the common readers. The study also provides the history of press in major countries of the world in detail. Besides, greater importance has been given to the study of the history of Press and Freedom of Press in India in the book for the benefit of the students of Indian Universities.\n\u003cbr\u003eThe book ‘Journalism’ is an encylopaedia in true sense. The book has touched upon every aspect of Journalism in a beautiful manner. The essentials of this subject covering all aspects have been traced from the first chapter to the last chapter in an excellent way.\n\u003cbr\u003eThe book will surely be useful not only to the students but also to the academicians and the common readers interested in Journalism.\u003c\/p\u003e","brand":"Primemax","offers":[{"title":"Hardcover","offer_id":44908226216087,"sku":"9788126930852","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126930852.webp?v=1769306276"},{"product_id":"manavadhikaar-aur-media","title":"Manavadhikaar Aur Media","description":"\u003cp\u003e • Author(s): Mukul Srivastava\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eमानवाधिकार वर्तमान समय में बहुत तेजी से उभरा है और लोगों में इसवेफ प्रति जागरूकता भी बढ़ी है। मीडिया के अभूतपूर्व विस्तार और इसवेफ निरन्तर बढ़ते प्रभाव और पहुँच ने मानवाधिकारों वेफ प्रति जन जागरूकता बढ़ाने में महत्वपूर्ण भूमिका अदा की है। प्रस्तुत पुस्तक जिज्ञासु पाठकों को मानवाधिकारों की अवधारणा को विस्तृत रूप से समझने में मदद करती है और मानवाधिकार जागरूकता पैफलाने में विभिन्न जनमाध्यमों ;मीडियाद्ध वेफ महत्व को रेखांकित करती है। इस पुस्तक वेफ माध्यम से मानवाधिकार, पत्राकारिता औेर जनसंचार वेफ विद्यार्थी मानवाधिकार की अवधारणा को बेहतर ढंग से समझ सकते हैं। मानवाधिकार शिक्षा, शोध और विस्तार वेफ क्षेत्रा में संलग्न, विद्यार्थियों एवं शिक्षकों वेफ लिए यह पुस्तक निश्चित ही ज्ञानवर्धक एवं उपयोगी साबित होगी।\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908248694935,"sku":"9788126907229","price":245.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126907229.webp?v=1769306288"},{"product_id":"mass-communication-and-journalism-for-ugc-net-slet","title":"Mass Communication And Journalism For Ugc-Net\/Slet","description":"\u003cp\u003e • Author(s): Atlantic Research Division\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book has been designed for those preparing for UGC-NET\/SLET in Mass Communication and Journalism. This second edition has been thoroughly revised, updated and sufficiently enlarged with the inclusion of more questions in each chapter. UGC NET, June 2012 and December 2012 questions for Paper II and III, with answers, have also been added. The book is very comprehensive and covers almost all possible objective type questions on the subject. Many of the questions set in UGC-NET\/SLET and various other competitive examinations in the previous years have been used for preparing this book.\n\u003cbr\u003eThe book is not a mere mixture of various types of objective type questions on Mass Communication and Journalism under one cover. There are ten chapters, each containing questions on a particular topic for focused attention and better overall understanding of the topic covered. Mass Communication and Journalism is a vast subject and many new developments are taking place because of research and application of new methods in the field. Many new questions relating to such new developments in dissemination of information, news, advertisement and computer-related communication have been included in the book. \n\u003cbr\u003eThe book is the result of extensive research on the subject, interaction with experts in Mass Communication and Journalism, and referring to various authentic sources. It will not only serve the needs of those preparing for UGC NET\/SLET but also other competitive examinations in the subject.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908252266647,"sku":"9788126918294","price":263.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908252299415,"sku":"9788126918287","price":697.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126918294.webp?v=1769306290"},{"product_id":"mass-communication-and-journalism-for-ugc-net-slet-objective-type-questions","title":"Mass Communication And Journalism For Ugc-Net\/Slet: Objective Type Questions","description":"\u003cp\u003e • Author(s): Atlantic Research Division\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book has been designed for students appearing for UGC-NET\/SLET in Mass Communication and Journalism. The book is very comprehensive and covers almost all possible objective type questions on the subject. Many of the questions set in UGC-NET\/SLET and various other competitive examinations in the previous years have been used for preparing this book.\n\u003cbr\u003eIn spite of our best efforts to cover all possible questions, the paper may contain some questions which are not covered in this book and can be answered only if the candidate has a thorough knowledge of the topics covered in the syllabus. For a thorough and elaborate knowledge of the subject, candidates are advised to read the following books published by Atlantic Publishers and Distributors (P) Ltd. on the subject: (i) How to Become a Good Journalist, Raza Elahi; (ii) Trends in Networking and Communication, Ed. Girish Kumar Srivastava and Charul Bhatnagar; (iii) Handbook of Communication Models, Perspectives, Strategies, Uma Narula; (iv) Dynamics of Mass Communication: Theory and Practice, Uma Narula; (v) The Art and Science of Cinema, Anwar Huda; (vi) Advertising on the Internet: Let Your Fingers Do the Talking, Godfrey Harris; and (vii) Communication Models, Uma Narula.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908252627095,"sku":"9788126916481","price":188.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916481.webp?v=1769306289"},{"product_id":"media-in-an-authoritarian-state-a-study-of-myanmar","title":"Media In An Authoritarian State: A Study of Myanmar","description":"\u003cp\u003e • Author(s): Manish Kumar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis study looks into the regime structure of an authoritarian state and examines the role of mass media in it. The case study of Myanmar has been chosen because of the transition taking place in the country and the numerous challenges faced by the current regime in coping up with the internal as well as external pressures. It has been taken as a model to understand the role of mass media in an authoritarian society.\n\u003cbr\u003eThe role of mass media in Myanmar was highly circumscribed during the military rule for over more than six decades. But, in the wake of the recent process of reforms and changes taking place in the country, some of those restrictions have given way to a more open and free mass media regime. Nevertheless, the prevailing media legislations—Printers and Publishers Registration Law and Press Scrutiny and Registration Division need a thorough overhauling for the establishment of a more open and free mass-media regime. In this background, the book looks into the authoritarian political structure and tries to investigate the nature and operation of mass media in Myanmar.\n\u003cbr\u003eThe book will be useful for the students and teachers of Political Science and researchers in this field. It will also appeal to common readers who wish to know the role and plight of media in an authoritarian society.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908254167191,"sku":"9788126919444","price":557.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126919444.webp?v=1769306289"},{"product_id":"professional-communication","title":"Professional Communication","description":"\u003cp\u003e • Author(s): Priyanka Singh\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn today’s competitive world, knowledge knows no boundaries. People are interacting with each other at a much faster pace than before and thus, communication has acquired a much wider dimension. Professionals are working in a global economy today and the challenges before them have increased manifold. A professional is required not only to develop new ideas but also make others understand their utility and the successful implementation thereof. He is required to lead and to set examples. He has to manage his subordinates, understand their point of view, work with his colleagues as a part of a team and effectively achieve the targets set by his superiors. In all these roles he has to make good use of his communication skills.\n\u003cbr\u003eThe book is designed according to the current syllabus of Professional Communication, a course compulsory for the students of all branches of B.Tech.\/B.Arch. and MCA for first and second semester of all engineering colleges, affiliated to UP Technical University, Lucknow.\n\u003cbr\u003eThe book has been divided into five units. First unit deals with basics of technical communication. This involves the definition, purpose, importance and forms of technical communication, how technical writing differs from general writing, levels of communication in an organisation, etc. Second unit describes the various constituents of written technical communication, e.g. prefixes, suffixes, synonyms, antonyms, homophones, etc. Requisites of sentence construction and techniques and methods of paragraph development are also presented in a lucid manner. Third unit deals with the forms of technical communication. This includes business correspondence, official letters\/government letters, reports, technical proposals, project thesis and dissertation writing. Fourth unit deals with different presentation strategies. Fifth unit is based on seven essays prescribed in the syllabus. These essays provide a deeper insight into the mechanics of writing. \n\u003cbr\u003eFigures and diagrams have been used wherever necessary for easy understanding by the readers. Learning tips have been provided after every important concept. Numerous Questions and Answers (Multiple, Objective Type, Fill in the Blanks, Short Answer Type, Long Answer Type, etc.) have been provided after every important topic for practice by the students from an examination point of view. Student Notes Section provides a summary of important points and concepts at regular intervals. These serve as readymade notes for the students and thus save their precious time. Previous years’ solved question papers have also been included. \n\u003cbr\u003eThe book in its present form will be of immense help to the students of first and second semester of all streams of B.Tech.\/B.Arch. and MCA. Although the book has been prepared according to the syllabus of UPTU, it will be useful for the students of B.Tech.\/B.Arch and MCA all over India as it covers all the important aspects of professional communication and the syllabus is almost the same in all universities.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44908314427543,"sku":"9788126917532","price":188.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44908314394775,"sku":"9788126917525","price":455.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126917525.webp?v=1769306317"},{"product_id":"the-art-and-science-of-cinema","title":"The Art And Science Of Cinema","description":"\u003cp\u003e • Author(s): Anwar Huda\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Art and Science of Cinema provides a clear and concise study of the film world. The book deals with the film technology, movie history, great filmmakers, actors, pictures \u0026amp; aesthetics, narrative, genres, plays and documentaries.\n\u003cbr\u003eThe reader will find exciting, informative and entertaining study of everything related to film. It also deals with still photography, production works and Oscar facts.\n\u003cbr\u003eWhatever your interest in film, this book will give you the vital informations and critical skills to understand films better than before, as it has been lavishly-illustrated. Fact filled pages make it the most comprehensive, detailed and explicit book on the subject.\n\u003cbr\u003eThis book is useful for film students, actors as well as lovers of world cinema.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908392153239,"sku":"9788126903481","price":347.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903481.webp?v=1769306355"},{"product_id":"the-essential-guide-to-telecommunications-and-data-communications","title":"The Essential Guide To Telecommunications And Data Communications","description":"\u003cp\u003e • Author(s): Pankaj Mitra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMethods of communications have changed drastically over the years. From snail mail to telex, fax, and telephone, and now to email, SMS and video conferences; and from ship to shore radio communication, radio telex VSAT communications and mobile telephony, the march has been wide-ranging and rapid. The Internet and Information Highway—the World Wide Web, has been the icing on the cake. The scenario has changed considerably with the advent of email, file transfer, ERP, making communication a lot simpler and more cost-effective. Communication tariff has also had a sea change with STD calls at 50 paise per minute or less with the result that there is much wider use of new communication technologies in India. \n\u003cbr\u003eThe communication revolution has had the biggest impact on human society after industrial revolution. We can send to and receive information from any part of the world without moving from our seat. So much is happening in the world that we need to keep track of, that a time has come to marshal the knowledge for the lay user so that various systems of communications available today are put in their correct perspective, and the average individual or organization can make the most effective use of these systems to meet their communication needs.\n\u003cbr\u003eThe book attempts to give individuals and multi-locational organizations (MLOs) the right perspective of various communication tools available in the world today so that they may derive the maximum benefit from these tools to meet their respective needs. It not only describes the communication needs of people, the optimum communication options available, but also delves into the uses of telephony, next generation networks, private networks, special requirements for enterprises, computation of bandwidth, and cloud computing, among others. \n\u003cbr\u003eThe complexity of communications with the advent of WAN computing, e-Commerce, NET banking, etc. has increased and the security of internal data bases has assumed great importance. The book explains the ways to protect your data through firewall, packet filters, and layer filtering. \n\u003cbr\u003eThe book will be useful for professionals, enterprises, and all those concerned with various forms of communication.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44908397363351,"sku":"9788126919857","price":837.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126919857.webp?v=1769306360"},{"product_id":"vyavsaik-sanchar","title":"Vyavsaik Sanchar","description":"\u003cp\u003e • Author(s): R.C. 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