{"title":"Subject - Social Sciences and Education","description":"","products":[{"product_id":"1965-war-the-inside-story","title":"1965 War: The Inside Story","description":"\u003cp\u003e • Author(s): R.D. Pradhan\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Politics and Current Affairs\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e1965 War was the first all-out clash between the two nations—India and Pakistan, after the Partition in 1947.\n\u003cbr\u003eY.B. Chavan, India’s former Defence Minister, recorded in his own hand the 22-day war. The inside story reveals:\n\u003cbr\u003e• Utter failure of intelligence on timing of Pak attack.\n\u003cbr\u003e• How and why Chavan ordered IAF to launch attack without even informing the PM.\n\u003cbr\u003e• Why India attacked across the international border? Reasons as per Chavan recording, “If we fail—and I cannot even imagine of it—the Nation fails”.\n\u003cbr\u003e• How a Division Commander bolted from the theatre of operation. \n\u003cbr\u003e• How the Army Commander sacrificed over 300 men for “the Greater Glory of his Regiment”. \n\u003cbr\u003e• Why the Indian Army did not march into Lahore.\n\u003cbr\u003e• Occasions when the Army Chief almost lost his nerve.\n\u003cbr\u003e• How the Defence Minister, the Army and Air chiefs worked as team.\n\u003cbr\u003e• How PM kept his cool and emerged as a great leader in War.\n\u003cbr\u003e• Was it a Futile War? Did India lose in Tashkent what was won on battle-fields.\n\u003cbr\u003e• Finally, how the political leadership re-established its proper relationship with the defence forces leadership and wiped out bitter memories of the 1962 India-China War.\n\u003cbr\u003eThe book is a tribute to the IAF that was deployed in war for the first time after the Independence. Also to India’s armoured Regiments that fought valiantly and destroyed myth of superiority of the Pattons.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907908825239,"sku":"9788126907625","price":487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126907625.webp?v=1769306173"},{"product_id":"a-classical-dictionary-of-india","title":"A Classical Dictionary Of India","description":"\u003cp\u003e • Author(s): John Garrett\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJohn Garrett's A Classical Dictionary of India and its supplement is a comprehensive reference work on the Hindu, Buddhist and Jaina works of Ancient India. All persons and topics found in these works are described in this book. This work is a dictionary in the sense that the entries are arranged in alphabetical order; actually this is more of an encyclopaedia than a dictionary. Here the topics are dealt with in the manner of an encyclopaedia with the sole aim of giving the user a full picture of the subject; for this reason no restriction has been placed on the description. Quotations from other writers are included where they are necessary for better elucidation. Though diacritical signs are not used for the main entry, they have been used profusely within the definition, thereby helping the reader to pronounce proper nouns correctly without trouble.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907910856855,"sku":"9788171560806","price":563.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171560806.webp?v=1769306172"},{"product_id":"a-complete-guide-to-careers","title":"A Complete Guide To Careers","description":"\u003cp\u003e • Author(s): Prem P. Bhalla\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn order to launch a satisfying career one needs to recognize his interests and lifestyle. The work must be in harmony with one’s personality and circumstances if one wishes to find happiness in one’s vocation. The present book is a comprehensive manual that explains how young people can plan a career of their choice. It answers to numerous questions that often confuse people while opting a career. It highlights:\n\u003cbr\u003e• How to understand work and ethics.\n\u003cbr\u003e• How to evaluate yourself for a career.\n\u003cbr\u003e• How to understand career opportunities.\n\u003cbr\u003e• How to plan the career.\n\u003cbr\u003e• How to look for a job.\n\u003cbr\u003e• How to get self-employed.\n\u003cbr\u003e• How to establish a small industry.\n\u003cbr\u003eIn addition, it provides a comprehensive profile of more than seventy-five hottest careers of the present times. Also, it includes addresses of a large number of institutes in a wide range of fields, including accounts, agriculture, business, law, design, engineering and many more. Since manufacturing offers many vocational options, the intricacies of establishing a manufacturing unit have been discussed in detail.\n\u003cbr\u003eThis book is undoubtedly valuable for all young people in search for an ideal career, and for the parents who desire to establish their children well.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907914789015,"sku":"9788126907663","price":338.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907914821783,"sku":"9788126907427","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126907663.webp?v=1769306175"},{"product_id":"a-comprehensive-history-of-india-civil-military-and-social-multi-vol-set-3-vols","title":"A Comprehensive History Of India: Civil Military and Social (MULTI VOL SET-3 Vols.)","description":"\u003cp\u003e • Author(s): Henry Beveridge\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis three-volume book traverses through the history of India from the ancient times to the suppression of the revolt of 1857 and extinction of the East India Company. Volume 1, which is subdivided into Book I to III, covers the period from ancient India to the exploits of Robert Clive. Volume 2, which is subdivided into Book IV to VI, deals with institutions, literatures, arts, and manners of the Hindus. It covers the period from the rule of Hyder Ali to time of Lord Minto. Volume 3, which has Book VII to IX, takes up the period between East India Company’s hostilities with Nepal to the extinction of the Company and the establishment of British rule in India. \n\u003cbr\u003eThe book is different from other books of history which are far from exhausting the subject and have left important blanks, which deprive them of the character of complete histories. The present work is intended to be of a more popular character and was undertaken, to use authors own words, “in the belief that if written after due research, in a perspicuous style, and with strict impartiality, it might supply a want which had long been felt, and to which recent events had given much additional urgency.” The author has not trusted to previous compilations, but derived his materials as much as possible from original and official sources. \n\u003cbr\u003eIt contains maps, plans, and numerous illustrations, which bring all the leading topics of the history—its campaigns, battlefields, cities, other localities, and its most celebrated personages—immediately before the eye, in a manner that facilitates an intelligent perusal of history and its events.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907916689559,"sku":"9788126922932","price":5240.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126922932.webp?v=1769306174"},{"product_id":"a-comprehensive-history-of-india-civil-military-and-social-vol-1","title":"A Comprehensive History Of India: Civil Military and Social (Vol. 1)","description":"\u003cp\u003e • Author(s): Henry Beveridge\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis three-volume book traverses through the history of India from the ancient times to the suppression of the revolt of 1857 and extinction of the East India Company. Volume 1, which is subdivided into Book I to III, covers the period from ancient India to the exploits of Robert Clive. Volume 2, which is subdivided into Book IV to VI, deals with institutions, literatures, arts, and manners of the Hindus. It covers the period from the rule of Hyder Ali to time of Lord Minto. Volume 3, which has Book VII to IX, takes up the period between East India Company’s hostilities with Nepal to the extinction of the Company and the establishment of British rule in India. \n\u003cbr\u003eThe book is different from other books of history which are far from exhausting the subject and have left important blanks, which deprive them of the character of complete histories. The present work is intended to be of a more popular character and was undertaken, to use authors own words, “in the belief that if written after due research, in a perspicuous style, and with strict impartiality, it might supply a want which had long been felt, and to which recent events had given much additional urgency.” The author has not trusted to previous compilations, but derived his materials as much as possible from original and official sources. \n\u003cbr\u003eIt contains maps, plans, and numerous illustrations, which bring all the leading topics of the history—its campaigns, battlefields, cities, other localities, and its most celebrated personages—immediately before the eye, in a manner that facilitates an intelligent perusal of history and its events.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907917050007,"sku":"9788126922901","price":1747.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126922901.webp?v=1769306173"},{"product_id":"a-comprehensive-history-of-india-civil-military-and-social-vol-2","title":"A Comprehensive History Of India: Civil Military and Social (Vol. 2)","description":"\u003cp\u003e • Author(s): Henry Beveridge\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis three-volume book traverses through the history of India from the ancient times to the suppression of the revolt of 1857 and extinction of the East India Company. Volume 1, which is subdivided into Book I to III, covers the period from ancient India to the exploits of Robert Clive. Volume 2, which is subdivided into Book IV to VI, deals with institutions, literatures, arts, and manners of the Hindus. It covers the period from the rule of Hyder Ali to time of Lord Minto. Volume 3, which has Book VII to IX, takes up the period between East India Company’s hostilities with Nepal to the extinction of the Company and the establishment of British rule in India. \n\u003cbr\u003eThe book is different from other books of history which are far from exhausting the subject and have left important blanks, which deprive them of the character of complete histories. The present work is intended to be of a more popular character and was undertaken, to use authors own words, “in the belief that if written after due research, in a perspicuous style, and with strict impartiality, it might supply a want which had long been felt, and to which recent events had given much additional urgency.” The author has not trusted to previous compilations, but derived his materials as much as possible from original and official sources. \n\u003cbr\u003eIt contains maps, plans, and numerous illustrations, which bring all the leading topics of the history—its campaigns, battlefields, cities, other localities, and its most celebrated personages—immediately before the eye, in a manner that facilitates an intelligent perusal of history and its events.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907917344919,"sku":"9788126922918","price":1747.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126922918.webp?v=1769306173"},{"product_id":"a-comprehensive-history-of-india-civil-military-and-social-vol-3","title":"A Comprehensive History Of India: Civil Military and Social (Vol. 3)","description":"\u003cp\u003e • Author(s): Henry Beveridge\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis three-volume book traverses through the history of India from the ancient times to the suppression of the revolt of 1857 and extinction of the East India Company. Volume 1, which is subdivided into Book I to III, covers the period from ancient India to the exploits of Robert Clive. Volume 2, which is subdivided into Book IV to VI, deals with institutions, literatures, arts, and manners of the Hindus. It covers the period from the rule of Hyder Ali to time of Lord Minto. Volume 3, which has Book VII to IX, takes up the period between East India Company’s hostilities with Nepal to the extinction of the Company and the establishment of British rule in India. \n\u003cbr\u003eThe book is different from other books of history which are far from exhausting the subject and have left important blanks, which deprive them of the character of complete histories. The present work is intended to be of a more popular character and was undertaken, to use authors own words, “in the belief that if written after due research, in a perspicuous style, and with strict impartiality, it might supply a want which had long been felt, and to which recent events had given much additional urgency.” The author has not trusted to previous compilations, but derived his materials as much as possible from original and official sources. \n\u003cbr\u003eIt contains maps, plans, and numerous illustrations, which bring all the leading topics of the history—its campaigns, battlefields, cities, other localities, and its most celebrated personages—immediately before the eye, in a manner that facilitates an intelligent perusal of history and its events.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907917607063,"sku":"9788126922925","price":1747.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126922925.webp?v=1769306176"},{"product_id":"a-guide-for-high-ranking-interviews","title":"A Guide For High Ranking Interviews","description":"\u003cp\u003e • Author(s): S.K. 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This book is a panacea to embellish the mental faculties of the candidates preparing to come out with flying colours in high ranking employments.\n\u003cbr\u003eFor laymen this book is significant to quench their thirst for knowledge and hence it will serve the purpose both for the candidates aspiring for exalted positions and the others who are voracious readers of books for enriching their knowledge.\n\u003cbr\u003eAll-round extensive knowledge of the author has conduced him to write this valuable book for the benefit of the candidates desiring to prepare for interviews for dignified positions including competitive employments in civil services.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907922161815,"sku":"9788126904266","price":113.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907922129047,"sku":"9788126903832","price":385.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903832.webp?v=1769306173"},{"product_id":"a-handbook-for-the-prospective-teacher","title":"A Handbook For The Prospective Teacher","description":"\u003cp\u003e • Author(s): B.M. Mathur | Others\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs we look towards the twenty-first century, education assumes greater importance and has rightly been assigned a high priority by the Government as is clearly reflected in the National Education Policy, 1986. It is imperative, therefore, that the teachers-in-making should be properly equipped with knowledge and skills they are supposed to acquire in order to become successful in this grand task of nation building.\n\u003cbr\u003eThe present book is an effort in that direction. It makes the concepts of teaching and learning clear and deals with many topics which are essential for a progressive teacher. It can serve as a text-book for the students of B.Ed. and M.Ed. of the Indian Universities. It will also be a useful handbook for those who have already accepted the challenging task of teaching.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907922784407,"sku":"9788171560974","price":210.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171560974.webp?v=1769306175"},{"product_id":"a-handbook-of-international-organisations","title":"A Handbook Of International Organisations","description":"\u003cp\u003e • Author(s): Sonu Trivedi\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternational Organisations have affected all of us in our daily lives, no matter we realize it or not. Hence, every enlightened citizen of his own country and of the world ought to have knowledge of their role, functioning, system, and above all their relevance in the modern world. The loss of several million lives in the First World War showed the necessity for an international organisation so as to establish peace in the entire world. With this aim the League of Nations—later succeeded by the United Nations—was formed.\n\u003cbr\u003eOver the past few years there has been a significant increase in the efforts of developing countries to achieve regional economic integration. In various parts of the developing world, existing regional arrangements have been revitalised or expanded and new groupings formed. This book is not intended as a general history of International organisations because such histories are available in much greater details than that could be attempted here. It is rather a description and a brief overview of the United Nations system and other major international and regional organisations of the world like the Amnesty International, G-77, the International Criminal Court, apec, oecd, opec, nam, nafta, The  Commonwealth, wco, iom, eu, asean, saarc, interpol, etc.\n\u003cbr\u003eThis book would be found most useful by the scholars of Political Science, Public Administration, International Relations and others. It would also appeal to the general readers keen to know about the recent global developments and strategies adopted by the various international organisations across the world.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907923046551,"sku":"9788126904310","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904310.webp?v=1769306176"},{"product_id":"a-history-of-india-muntakhabu-t-tawarikh-multi-vol-set-3-vols","title":"A History Of India Muntakhabu-T-Tawarikh  (MULTI VOL SET 3 Vols.)","description":"\u003cp\u003e • Author(s): Abdul-qadir Ibn-i-muluk Shah\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907924914327,"sku":"9788171562787","price":1260.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171562787.webp?v=1769306173"},{"product_id":"a-history-of-india-muntakhabu-t-tawarikh-vol-1","title":"A History Of India Muntakhabu-T-Tawarikh  (Vol. 1)","description":"\u003cp\u003e • Author(s): Abdul-qadir Ibn-i-muluk Shah\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907925078167,"sku":"9788171562756","price":420.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171562756.webp?v=1769306174"},{"product_id":"a-history-of-india-muntakhabu-t-tawarikh-vol-2","title":"A History Of India Muntakhabu-T-Tawarikh  (Vol. 2)","description":"\u003cp\u003e • Author(s): Abdul-qadir Ibn-i-muluk Shah\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907925274775,"sku":"9788171562763","price":420.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171562763.webp?v=1769306174"},{"product_id":"a-history-of-india-muntakhabu-t-tawarikh-vol-3","title":"A History Of India Muntakhabu-T-Tawarikh  (Vol. 3)","description":"\u003cp\u003e • Author(s): Abdul-qadir Ibn-i-muluk Shah\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907925471383,"sku":"9788171562770","price":420.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171562770.webp?v=1769306174"},{"product_id":"a-history-of-kafferistan","title":"A History Of Kafferistan","description":"\u003cp\u003e • Author(s): Amar Singh Chohan\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book attempts to throw light on the different aspects of a Kafeer's life i.e. his ancestry, his social, economic and political conditions; and his relations with his Muhammedan neighbours, besides discussing the conquest of his motherland by Abdur Rahman Khan of Afghanistan in 1896. The Kaffers were an ancient and historical race and it is, therefore, hoped that the work will be found useful by scholars. It would also be of great interest to the layman.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907925733527,"sku":"9788171560844","price":163.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171560844.webp?v=1769306177"},{"product_id":"a-history-of-political-thought","title":"A History Of Political Thought","description":"\u003cp\u003e • Author(s): N. Jayapalan\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Politics and Current Affairs\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe study provides different phases of the history of Political Thought. In this work, the views of various political thinkers have been given in a beautiful manner. The study also provides in bother and fitter place for their life and achievements from Thomas Hobbes to H.J. Laski. In the first chapter importance is given to the views of Thomas Hobbes on state of nature and social contracts. In the intervening chapter a graphic picture of Karl Marx is given in a different way so as to fulfil the requirements of the students and the general nonbody. The role of Western political thinkers in this field is described very beautifully in this work. The author has well elaborated all the views and ideas of all the thinkers on this book.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907926421655,"sku":"9788171566891","price":158.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171566891.webp?v=1769306173"},{"product_id":"a-history-of-the-indian-mutiny-and-of-the-disturbances-which-accompanied-it-among-the-civil-population","title":"A History of The Indian Mutiny: And of the Disturbances which Accompanied it among the Civil Population","description":"\u003cp\u003e • Author(s): T.R.E. Holmes\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA History of The Indian Mutiny: And of the Disturbances which Accompanied it Among the Civil Population describes the whole story of the origin, the course, and the results of the Mutiny in a single handy and attractive volume, complete in itself, and eminently readable from cover to cover. The book records everything that was worthy to be remembered. It enables readers to understand what sort of men the chief actors in the struggle were, and to realise what they and their comrades and opponents did and suffered; and to ascertain what were the causes of the Mutiny, and how the civil population of India bore themselves during its progress. It gives a detailed narrative of the chief campaigns of the stirring events that took place at the various centres of revolt. \n\u003cbr\u003eThe book has eleven chapters along with an Index. It covers General Sketch of Anglo-Indian History to the End of lord Dalhousie’s Administration; The Sepoy: Army; First Year of Lord Canning’s Rule—Outbreak of the Mutiny; The North–Western Provinces, Gwalior, and Rajputana; Canning’s Policy: Events at Calcutta; Bengal and Western Behar; Benares and Allahabad; Cawnpore; Lucknow and the Oudh Districts—Havelock’s Campaign; The Punjab and Delhi; and Later Events in the Punjab—Operations consequent on the Fall of Delhi—First Two Campaigns of Sir Colin Campbell.\n\u003cbr\u003eThe book is one which everyone should read, and which should be in every library and particularly in every soldier’s library in the country.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907926618263,"sku":"9788126930807","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126930807.webp?v=1769306176"},{"product_id":"a-manual-on-project-management","title":"A Manual On Project Management","description":"\u003cp\u003e • Author(s): G.L. Tiku\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA Manual on Project Management, as a textbook, deals with application of Project Implementing Techniques and highlights their importance to the realm of Successful Project Management Science. The book depicts the grasp of financial and strategic consideration; some of its specialised chapters particularly those on discounting methods including NPV and DCP will be invaluable tools to the Project Manager and to the management at large, at any level.\n\u003cbr\u003eThe complexity of modern business and industrial environment demands the fullest possible use of Project Management Technique. The book, in the present form, is expected to be most useful to the students in the technical colleges to sharpen their skills to enhance their roles effectively in pursuit of their chosen profession. It also has a great potential of being a reference book at the technical libraries of universities and technical colleges across the country, where this subject is taught as a part of their curriculum.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907928256663,"sku":"9788126901791","price":245.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126901791.webp?v=1769306175"},{"product_id":"a-practical-approach-to-marketing-management","title":"A Practical Approach to Marketing Management","description":"\u003cp\u003e • Author(s): Kujnish Vashisht\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, marketing is an extensive social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Keeping in view the increasing importance of marketing, the present book A Practical Approach to Marketing Management makes an in-depth study of Marketing Management and aims to provide for the ambitious students a comfortable, genuine and firm grasp of key concepts of the subject in a pleasantly lucid style with a minimum of jargon. The main attraction of the book is the manner in which the fundamentals of marketing have been explained so as to enable the students not only to acquire theoretical knowledge of the subject but also to apply them when needed in the real time marketing situations.\n\u003cbr\u003eThe present book includes in its wide spectrum all the core concepts of marketing—relationship between exchange and marketing; dynamic marketing environment; strategies of marketing planning; marketing research and information systems; demand and sales forecasting; market segmentation, differentiation and positioning; branding and packaging; price determination; marketing channels; retailing and franchising; advertising, sales promotion and public relations; sales management; marketing in service sectors and international, industrial and rural marketing, to name but a few. The book explicitly explains the consumer behaviour and social responsibility of marketing and analyses the levels of competition involved in marketing.\n\u003cbr\u003eA practical approach to each topic, well-illustrated with rich examples from the Indian marketing environment, makes the book easily accessible to the average readers. In addition, practical case studies and analytical questions as well as marketing quiz provided at the end of each chapter would help the students of the Management in self-study and self-assessment. The book would be highly useful to the corporate executives and entrepreneurs besides the students and teachers of the subject.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907929206935,"sku":"9788126905805","price":413.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907929174167,"sku":"9788126904730","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904730.webp?v=1769306175"},{"product_id":"a-practical-approach-to-sales-management","title":"A Practical Approach To Sales Management","description":"\u003cp\u003e • Author(s): Kujnish Vashisht\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSales department occupies a strategically most important position in the present-day marketing operations. The increase in quantum of business, changing demographics, developed information technology and awareness of rights and privileges of the customers have prompted growing competition in business. In the changed scenario, the position of sales manager has gained in importance, thereby making the study of sales management in a proper perspective indispensable for the students who intend to pursue a managerial career.\n\u003cbr\u003eThe present book A Practical Approach to Sales Management is a complete treatise on the subject. Beginning with a well-researched introduction to the field, the book discusses all the key concepts related to sales. It explicitly lays down the objectives of sales management — achievement of sufficient sales volumes, contribution to desirable profits and ensuring continuous growth for the company, and its functions — sales planning, organising the sales effort, coordination with other departments, appointing and training sales personnel, motivating sales persons, achieving sales targets, administration and control, to name but a few. The role of a modern-day sales manager has been exclusively presented in detail with a view to make the students highly competent in handling the real time marketing situations. The other important concepts of sales which have been analytically studied in the present book include — Marketing Policies on Sales, Market Demand and Sales Forecasting, Recruitment and Selection of Sales Persons, Sales Training Programmes, Performance Evaluation, Sales Budget, Sales Territories, Sales Control and Analysis, and many others.\n\u003cbr\u003eA practical approach to each topic, well-illustrated with rich examples from the Indian sales environment, makes the book easily accessible to the average readers. A glossary of Sales and Selling Terms given in the Appendix of the book is an added advantage provided to the readers which would facilitate them in understanding of the subject. In addition, practical case studies and analytical questions as well as sales quiz provided at the end of each chapter would help the students of Management in self-study and self-assessment. The book would be highly useful to the corporate executives and entrepreneurs besides the students and teachers of the subject.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907930222743,"sku":"9788126906147","price":188.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907930189975,"sku":"9788126905379","price":557.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126905379.webp?v=1769306175"},{"product_id":"a-practice-handbook-of-classified-catalogue","title":"A Practice-Handbook Of Classified Catalogue","description":"\u003cp\u003e • Author(s): C.K. Sharma\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Library \u0026amp; Information Science\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDr. Ranganathan, the father of Library Science of India, promulgated the practical approach to cataloguing, i.e. “Classified Catalogue Code” which is used in libraries and is being taught in B.Lib.Sc. and M.Lib.I.Sc. as a Practical paper. In fact, Classified Catalogue Code is an Indian system and proved more accurate, precise and explanatory to the reader’s choice.\n\u003cbr\u003eDr. Ranganathan’s book has been the basis of the present book A Practice-Handbook of Classified Catalogue. It is an exact and detailed exposition of practical cataloguing and covers books and periodicals both that are commonly purchased or subscribed in all libraries — Academic, Public and Special. Beginning with an introduction to the concepts of Classified Catalogue, Typography, Document and Arrangement, the book includes in its wide spectrum a detailed explanation of Entry aspect of cataloguing — well illustrated with practical examples that render help in having a comfortable, genuine and firm grasp of the subject. Practice Exercises provided in the book further facilitate the students of the subject in self-assessment.\n\u003cbr\u003eIt is hoped that the book would be an asset for those interested in library science. It will be highly useful to the teachers and students and practising librarians who are engaged in learning and working in cataloguing field.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907930878103,"sku":"9788126905423","price":132.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907930845335,"sku":"9788126904822","price":487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904822.webp?v=1769306174"},{"product_id":"a-study-of-world-trade-organisation","title":"A Study Of World Trade Organisation","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe World Trade Organisation (WTO) came into being as a result of the evolution of multilateral trading system starting from the establishment of the General Agreement on Tariffs and Trade (GATT) in 1947. The protracted Uruguay Round negotiations spanning the period 1986-94, which resulted in the setting up of WTO, substantially extended the reach of rules and disciplines related to trade in goods, services as well as trade-related intellectual property rights (TRIPS).\n\u003cbr\u003eThe Singapore Ministerial Conference saw the WTO members negotiating an Information Technology Agreement, while Doha Round aimed at working towards a global trade agreement to liberalise markets, boost agriculture, manufacturing and services, reduce poverty and promote development. Serious differences in the ambition levels of WTO members arose at the Cancun Ministerial Conference on the two most contentious issues, namely agriculture and the so-called Singapore issues.\n\u003cbr\u003eThe book attempts to analyse the various provisions of the World Trade Organisation (WTO) and examines its working in actual practice. It seeks to bring to light disagreements that persist on issues such as the size of tariff cuts and the special treatment that developing nations including India should receive. The most pressing issue is agriculture, in which developing nations want the rules—for both subsidies and protection—to be rebalanced in their favour. Another pressing issue is industrial tariffs, where greater market access is needed in both developing and developed countries.\n\u003cbr\u003eThis revised and enlarged edition analyses the rule-based, transparent and predictable multilateral trading system under the aegis of WTO, in the light of controversies that have arisen of late. It includes detailed Appendices on various Ministerial Declarations and Statements. A Glossary of Terms has been given for easy understanding of the text. Select Bibliography has also been provided to facilitate further reading.\n\u003cbr\u003eIt will prove highly useful to the students and teachers of International Economics, researchers in this field, policymakers, business executives as well as the common readers interested in world economic affairs.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907933171863,"sku":"9788126909766","price":627.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126909766.webp?v=1769306173"},{"product_id":"a-year-on-the-punjab-frontier-in-1848-49-vol-1","title":"A Year On The Punjab Frontier In 1848-49  (Vol. 1)","description":"\u003cp\u003e • Author(s): Major Harbert B. Edwards\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Nirmal B.\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e","brand":"Nirmal B.","offers":[{"title":"Hardcover","offer_id":44907936448663,"sku":"9788185297392","price":210.0,"currency_code":"INR","in_stock":false}]},{"product_id":"aadhunik-bharat-ka-itihaas","title":"Aadhunik Bharat Ka Itihaas","description":"\u003cp\u003e • Author(s): Shailendra Sengar\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: History\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eमनुष्य के जीवन के विकास का अध्ययन ही इतिहास का सार है, अतः इसकी उपयोगिता विवादरहित है। विगत सफलताओं-असफलताओं के आलोक में वर्तमान को समझना और भविष्य को संवारना ही इतिहास का ध्येय है। इसीलिए मानव के राजनैतिक, सामाजिक, सांस्कृतिक तथा आर्थिक विकास की गति और इसकी रूपरेखा इतिहास के निरूपण में समाविष्ट होती है। रोचक और सुबोध शैली में लिखित आधुनिक भारत का इतिहास में आधुनिक भारत के सभी पहलुओं का गहन, विस्तृत एवं आलोचनात्मक विवेचन किया गया है। इस विषय पर उपलब्ध महत्वपूर्ण ग्रन्थों का समुचित उपयोग करते हुए इतिहास से सम्बन्धित आवश्यक सामग्री को एक युक्तिसंगत तरीके से प्रस्तुत करने का यह एक सफल प्रयास है। प्रस्तुत पुस्तक में मध्यकालीन मुगल साम्राज्य के पतन से लेकर भारत की स्वतंत्रता प्राप्ति तक के इतिहास का क्रमबद्ध विवरण निम्न शीर्षक के अन्तर्गत दिया गया हैः मुगल साम्राज्य का पतनय पेशवाओं के अधीन मराठेय साम्राज्य के लिए संघर्षय अंग्रेजी राज्य का पहला चरणय मैसूर राज्यय सिक्ख राज्य एवं महाराजा रणजीत सिंहय कम्पनी शासन के अन्तर्गत कृषि एवं भू-राजस्व व्यवस्थाय आन्दोलन, विप्लव एवं विद्रोह (1757-1856) इत्यादि के लिए यह पुस्तक अत्यन्त उपयोगी साबित होगी।\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907936874647,"sku":"9788126904631","price":150.0,"currency_code":"INR","in_stock":false},{"title":"Hardcover","offer_id":44907936841879,"sku":"9788126904556","price":557.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126904556.webp?v=1769306173"},{"product_id":"aap-and-kejriwal-great-expectations-or-irrational-expectations","title":"Aap And Kejriwal: Great Expectations or Irrational Expectations","description":"\u003cp\u003e • Author(s): Rajnikant Puranik\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Politics and Current Affairs\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt was a movement cutting across caste, class, religion, region, language, urban-rural divide that united both the aam-aadmi and the non-aam-aadmi against endemic corruption and for Jan Lokpal Bill, led by committed, selfless, sacrificing Team Anna, with the let’s-change-India, enthusiastic, patriotic young people and professionals as its engine, that ultimately morphed into the Aam Aadmi Party (AAP) by the end of 2012. \n\u003cbr\u003eIts meteoric rise within a year, and its unprecedented victory in 2015 Delhi elections are a proof aam-aadmi wants it to succeed, deliver and spread pan-India. AAP has all the things going for it, yet it is its own worst enemy. When people have shown their trust in it for its clean, honest and principled politics, why should it fritter away that trust through its mismanagement of internal dissentions and tamasha politics. No reasonable person is enamoured by the poverty-perpetuating and misery-multiplying povertarian, stale, socialistic claptrap that has been a global failure ; and therefore the exit of Prashant Bhushan and Yogendra Yadav and the like which they and the media tried to depict as principled was truly a case of good riddance. \n\u003cbr\u003eThis book covers the Team Anna agitation which was a prelude to the formation of the AAP, its various aspects without prejudice, its avoidable tamasha politics that mars and shows up as irrational the great expectations people have from it; and a brief profile of its various leaders. The book incorporates a chapter on the comparative study of Kejriwal, Rahul Gandhi and Narendra Modi.\n\u003cbr\u003eThe book also focuses on what is most vital for the country: economic-model and important items on the national agenda, and what ought to be the AAP’s role. If the AAP aims to come up as a national alternative to the BJP, reducing the Dynasty to dust, it ought to shun trying to be the Congress—Corruption, or be more red than the communists or more pink than the socialists. True to its young blood, the AAP ought to espouse reasonable, developmental, growth-oriented economic policies.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907937562775,"sku":"9788126921119","price":207.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907937530007,"sku":"9788126921102","price":347.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126921102.webp?v=1769306173"},{"product_id":"abnormal-psychology","title":"Abnormal Psychology","description":"\u003cp\u003e • Author(s): Rachana Sharma\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere is hardly a field so vital and changing as abnormal psychology. This classic textbook deals with a comprehensive and up-to-date real-world overview of the subject of abnormal psychology. The book highlights the basic concepts of the subject with lucid writing style and superior pedagogy.\n\u003cbr\u003eA number of books have been written by authors in the West on Abnormal Psychology. These books, while presenting the principles of the subject, explain it mostly with the examples drawn from their own environment. Though psychology is based upon universal principles, its understanding requires assimilation of its principles with reference to the local environment. In this book an attempt has been made to present the principles of abnormal psychology in the context of Indian circumstances. \n\u003cbr\u003eThe aim of the present study is to provide the undergraduate and postgraduate students with an ideal textbook of Abnormal Psychology. Efforts have been made to cover the syllabi of almost all the Indian Universities. However, all unnecessary details have been scrupulously avoided so that the book may not become unnecessarily bulky. Analytical and pedagogical methods of presentation have been followed to explain the subject matter and holistic approach has been adopted to conclude the controversial matters. At the end of each chapter, questions for exercise drawn from latest question papers of different universities have been given.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907938021527,"sku":"9788126902224","price":372.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907937988759,"sku":"9788126901982","price":487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126901982.webp?v=1769306174"},{"product_id":"accountability-of-urban-local-governments-in-india","title":"Accountability Of Urban Local Governments In India","description":"\u003cp\u003e • Author(s): C. Nagaraja Rao | G. Sai Prasad\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Politics and Current Affairs\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUrbanisation in India has been so fast that during the last four decades the urban population has quadrupled. The burgeoning urban population brings with it several new challenges which the Urban Local Governments (ULGs) have to face. There is, therefore, the need to revamp the structure of ULGs and redefine their functions, duties and powers in the changed urban scenario. The inclusion of several activities relating to poverty eradication and welfare in the functions of ULG calls for a fresh urgency to study urban administration in a new light. The need for the ULGs to re energise themselves to face the ever-increasing complex urban challenges efficiently, coming out of the rigid, outdated, inflexible working culture and deteriorating administrative standards is clearly underlined in the present work. It has been emphasized that there is inescapable need to improve the quality of life in smaller towns to avoid the rural push and to prevent the urban pull since certain larger urban areas cannot afford to grow any more due to infrastructure deficiency, growing congestion due to rapid population growth coupled with increasing traffic and other problems.\n\u003cbr\u003eIn the changed socio-political situation in towns and cities of India, there is an urgent need for reform of ULGs to restructure the official machinery as well as political organ in the ULGs so as to function as active partners in the development of urban areas.\n\u003cbr\u003eThe book enables the stakeholders of urban development to understand the need and plan to revitalize the ULGs to meet the new challenges imposed by the rapid urbanization and social and economic changes in urban areas. Some valuable reforms to fulfil the constitutional obligations ordained on ULGs by the Constitution (74th Amendment) Act, 1992 have been suggested in the book. It also deals with the need for capacity-building, decentralised planning, simplification of procedures, privatisation of certain municipal services to improve the quality and reduce the cost of service.\n\u003cbr\u003eThe present book would prove very useful to planners, policymakers, and government executives concerned with the urban development and social welfare. In addition, students and teachers of Public Administration, Political Science and Economics will find it an ideal reference book on the topic concerned.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907938644119,"sku":"9788126907250","price":245.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126907250.webp?v=1769306173"},{"product_id":"accounting-studies-in-global-business","title":"Accounting: Studies in Global Business","description":"\u003cp\u003e • Author(s): Shurveer S. Bhanawat\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book is based on the proceedings of International Conference on Global Business Research (special reference to Human Resource, Banking and Accounting), and it intends to highlight all the relevant issues of accounting with special reference to global business research.\n\u003cbr\u003eThe book consists of relevant, authoritative and thought-provoking articles written by prominent academicians and research scholars. These articles are organized in a sequential and logical way that makes reading continuous, and helps the reader acquire a holistic view of accounting. This also enables the readers stretch their thoughts beyond the content of the book. The book is much helpful to executives, research scholars, academicians and students of professional programmes on mathematics and global business. A wide variety of articles relating to IFRS, XBRL, performance measurement, carbon credit accounting, and stock market, etc. are covered in the book.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907938939031,"sku":"9788126919321","price":837.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126919321.webp?v=1769306174"},{"product_id":"adhunik-rajnitik-vicharak","title":"Adhunik Rajnitik Vicharak","description":"\u003cp\u003e • Author(s): Chandra Deo Prasad\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Politics and Current Affairs\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eइस पुस्तक के अंतर्गत बेन्थम, हीगल, जे.एस. मिल, टी.एच. ग्रीन और कार्ल मार्क्स के विभिन्न सिद्धांतों पर प्रकाश डाला गया है। बेन्थम -एक व्यक्तिवादी, उपयोगितावादी तथा सुधारवादी विचारक था। अधिकतम व्यक्तियों का अधिकतम सुख-उसके सिद्धांतों का मूल मंत्र था। हीगल -एक आदर्शवादी विचारक था, जिसने राज्य को पृथ्वी पर ईश्वर के आगमन के रूप में देखा था। वह अपने युग का महान आदर्शवादी विचारक था, जिसने अपने सिद्धांतों से संपूर्ण जगत को प्रभावित किया है। जे.एस. मिल -बेन्थम का सच्चा शिष्य था। उसने अपने गुरु की उपयोगितावाद में आवश्यक संशोधन कर, उसके रूप को अधिक जीवंत बनाया है। उसकी पुस्तक On Liberty स्वतंत्रता पर एक अनूठा लेख है। टी.एच. ग्रीन -एक आदर्शवादी विचारक था। उसकी पुस्तक Lectures on the Principles of Political Obligation ऑक्सफोर्ड कक्षाओं में छात्रें को 1879-80 में दिए गए भाषणों का संकलन है जो राजनीतिक विचारधारा का एक अमूल्य साहित्य है। कार्ल मार्क्स -आधुनिक युग का मजदूरों और गरीबों का मसीहा था। उसकी पुस्तकें The Communist Manifesto और Das Capital समाजवाद और साम्यवाद पर क्रांतिकारी विचारों से ओत-प्रोत हैं। वह \"विश्व के मजदूरो एक हो जाओ\" जैसा नारा देने वाला क्रांतिकारी विचारक था।\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907939463319,"sku":"9788126917266","price":263.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907939430551,"sku":"9788126917259","price":487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126917259.webp?v=1769306176"},{"product_id":"administration-of-sales-tax","title":"Administration Of Sales Tax","description":"\u003cp\u003e • Author(s): R.S. Sharma\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSales tax plays a predominant role in exchequer of the states. More than 60 per cent of state taxes revenue derive from it. Administratively, it faces many problems such as rate differentiation, tax evasion, delay in disposal etc. The book contains a complete exhaustive structure of sales tax Department of Rajasthan, Haryana, Punjab and U.P. and also explores the idea of “Zonal Sales Tax Administration”. Some useful suggestions such as Vigilance Committee, Lok Adalats, Advisory Committee, Training Programmes etc. have been made to simplify the sales tax structure and to reduce the burden on administrative authorities and traders.\n\u003cbr\u003eThis book would be useful not only for students of taxation but also for those engaged in tax planning, formulation, implementation.\n\u003cbr\u003eThis is a pioneering study and the suggestions made here will help introduce a greater element of rationality in the area of Sales Taxation.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907939758231,"sku":"9788171561872","price":140.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171561872.webp?v=1769306174"},{"product_id":"advanced-applied-psychology-vol-1","title":"Advanced Applied Psychology  (Vol. 1)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | Rachana Sharma\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdvanced Applied Psychology is the most important branch of Psychology encompassing applications of psychological knowledge in all areas of psychology. Though several books are available on Applied Psychology, there is hardly any book covering the entire spectrum of psychology applied to various areas of life. This book entitled Advanced Applied Psychology has been designed to fill up this gap. Published in two volumes, Volume I deals with Psychology Applied to Education, Human Development and Psychological Disorders, while Volume II covers Psychology Applied to Crime, Society and Industry. Within the scope of these two volumes the book covers the courses of all the Indian Universities for undergraduate and postgraduate degrees in Psychology.\n\u003cbr\u003eWritten in simple language, with examples drawn from Indian life, presenting authentic material with latest data and explaining the subject matter through central, side and running headings, this book is a must on the desk of every teacher and student of psychology. The book will also be a major source of information for professional practitioners and researchers in the domain of psychology.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907940315287,"sku":"9788126903542","price":1047.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903542.webp?v=1769306174"},{"product_id":"advanced-applied-psychology-vol-2","title":"Advanced Applied Psychology  (Vol. 2)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | Rachana Sharma\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdvanced Applied Psychology is the most important branch of Psychology encompassing applications of psychological knowledge in all areas of psychology. Though several books are available on Applied Psychology, there is hardly any book covering the entire spectrum of psychology applied to various areas of life. This book entitled Advanced Applied Psychology has been designed to fill up this gap. Published in two volumes, Volume I deals with Psychology Applied to Education, Human Development and Psychological Disorders, while Volume II covers Psychology Applied to Crime, Society and Industry. Within the scope of these two volumes the book covers the courses of all the Indian Universities for undergraduate and postgraduate degrees in Psychology.\n\u003cbr\u003eWritten in simple language, with examples drawn from Indian life, presenting authentic material with latest data and explaining the subject matter through central, side and running headings, this book is a must on the desk of every teacher and student of psychology. The book will also be a major source of information for professional practitioners and researchers in the domain of psychology.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907940642967,"sku":"9788126903559","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903559.webp?v=1769306176"},{"product_id":"advanced-economics-of-development-multi-vol-set-2-vols","title":"Advanced Economics Of Development  (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not only on methods of promoting economic growth and structural change, but also on improving the potential for the population. The major indicators of development include equality of opportunity, rising income and living standard of people, equity in the distribution of income and wealth, increased opportunities for education and self-improvement, an efficient, competent, transparent and fairly administered public sector and a reasonable degree of competition in the private sector. \n\u003cbr\u003eAdvanced Economics of Development in 2 volumes is a standard textbook on the subject. Volume 1 comprises chapters 1 to 11 covering topics like Measuring Development; Factors in Economic Development; Theories of Underdevelopment; Social Capital; Poverty; Resource Allocation and Economic Development; Occupation Structure and Economic Development; Dualism; Lewis and Myrdal on Economic Development; Population Growth and Development; and Planning for Economic Development. Volume 2 consists of chapters 12 to 23 covering topics such as Theories of Development; Role of Education in Development; Role of Human Health in Development; Role of State in Economic Development; Trade: An Agent of Economic Development; Role of Public Enterprise; Agriculture and Industry in Economic Development; Choice of Technology; Regional Economic Development; Input-Output Analysis; Linear Programming; and Project Evaluation.\n\u003cbr\u003eThe book covers the syllabi of almost all the Indian universities on the subject and will thus prove extremely useful for the students pursuing higher level courses on development economics. The ideas have been explained in simple language and lucid manner for easy comprehension by the readers. Mathematical representations of some theories, explanations of well-labelled illustrations and diagrams, and solutions to the equations have been provided. Besides students, the book will prove beneficial for teachers of the subject as well as researchers in the field. It will immensely help policymakers, government officials, parliamentarians and all others concerned with the economic development of the country. To those who wish to know about various aspects of economic development, it will provide for a richly rewarding reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907941396631,"sku":"9788126916146","price":1393.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916146.webp?v=1769306175"},{"product_id":"advanced-economics-of-development-multi-vol-set-2-vols-1","title":"Advanced Economics of Development  MULTI VOL SET (2 Vols.)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not only on methods of promoting economic growth and structural change, but also on improving the potential for the population. The major indicators of development include equality of opportunity, rising income and living standard of people, equity in the distribution of income and wealth, increased opportunities for education and self-improvement, an efficient, competent, transparent and fairly administered public sector and a reasonable degree of competition in the private sector. \n\u003cbr\u003eAdvanced Economics of Development in 2 volumes is a standard textbook on the subject. Volume 1 comprises chapters 1 to 11 covering topics like Measuring Development; Factors in Economic Development; Theories of Underdevelopment; Social Capital; Poverty; Resource Allocation and Economic Development; Occupation Structure and Economic Development; Dualism; Lewis and Myrdal on Economic Development; Population Growth and Development; and Planning for Economic Development. Volume 2 consists of chapters 12 to 23 covering topics such as Theories of Development; Role of Education in Development; Role of Human Health in Development; Role of State in Economic Development; Trade: An Agent of Economic Development; Role of Public Enterprise; Agriculture and Industry in Economic Development; Choice of Technology; Regional Economic Development; Input-Output Analysis; Linear Programming; and Project Evaluation.\n\u003cbr\u003eThe book covers the syllabi of almost all the Indian universities on the subject and will thus prove extremely useful for the students pursuing higher level courses on development economics. The ideas have been explained in simple language and lucid manner for easy comprehension by the readers. Mathematical representations of some theories, explanations of well-labelled illustrations and diagrams, and solutions to the equations have been provided. Besides students, the book will prove beneficial for teachers of the subject as well as researchers in the field. It will immensely help policymakers, government officials, parliamentarians and all others concerned with the economic development of the country. To those who wish to know about various aspects of economic development, it will provide for a richly rewarding reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907941855383,"sku":"9788126916177","price":450.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126939596_100f6643-f1a6-403f-8abd-8469120b5ed7.jpg?v=1733564737"},{"product_id":"advanced-economics-of-development-vol-1","title":"Advanced Economics Of Development (Vol. 1)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not only on methods of promoting economic growth and structural change, but also on improving the potential for the population. The major indicators of development include equality of opportunity, rising income and living standard of people, equity in the distribution of income and wealth, increased opportunities for education and self-improvement, an efficient, competent, transparent and fairly administered public sector and a reasonable degree of competition in the private sector. \n\u003cbr\u003eAdvanced Economics of Development in 2 volumes is a standard textbook on the subject. Volume 1 comprises chapters 1 to 11 covering topics like Measuring Development; Factors in Economic Development; Theories of Underdevelopment; Social Capital; Poverty; Resource Allocation and Economic Development; Occupation Structure and Economic Development; Dualism; Lewis and Myrdal on Economic Development; Population Growth and Development; and Planning for Economic Development. Volume 2 consists of chapters 12 to 23 covering topics such as Theories of Development; Role of Education in Development; Role of Human Health in Development; Role of State in Economic Development; Trade: An Agent of Economic Development; Role of Public Enterprise; Agriculture and Industry in Economic Development; Choice of Technology; Regional Economic Development; Input-Output Analysis; Linear Programming; and Project Evaluation.\n\u003cbr\u003eThe book covers the syllabi of almost all the Indian universities on the subject and will thus prove extremely useful for the students pursuing higher level courses on development economics. The ideas have been explained in simple language and lucid manner for easy comprehension by the readers. Mathematical representations of some theories, explanations of well-labelled illustrations and diagrams, and solutions to the equations have been provided. Besides students, the book will prove beneficial for teachers of the subject as well as researchers in the field. It will immensely help policymakers, government officials, parliamentarians and all others concerned with the economic development of the country. To those who wish to know about various aspects of economic development, it will provide for a richly rewarding reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907942117527,"sku":"9788126916153","price":225.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907942150295,"sku":"9788126916122","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916153.webp?v=1769306173"},{"product_id":"advanced-economics-of-development-vol-2","title":"Advanced Economics Of Development (Vol. 2)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not only on methods of promoting economic growth and structural change, but also on improving the potential for the population. The major indicators of development include equality of opportunity, rising income and living standard of people, equity in the distribution of income and wealth, increased opportunities for education and self-improvement, an efficient, competent, transparent and fairly administered public sector and a reasonable degree of competition in the private sector. \n\u003cbr\u003eAdvanced Economics of Development in 2 volumes is a standard textbook on the subject. Volume 1 comprises chapters 1 to 11 covering topics like Measuring Development; Factors in Economic Development; Theories of Underdevelopment; Social Capital; Poverty; Resource Allocation and Economic Development; Occupation Structure and Economic Development; Dualism; Lewis and Myrdal on Economic Development; Population Growth and Development; and Planning for Economic Development. Volume 2 consists of chapters 12 to 23 covering topics such as Theories of Development; Role of Education in Development; Role of Human Health in Development; Role of State in Economic Development; Trade: An Agent of Economic Development; Role of Public Enterprise; Agriculture and Industry in Economic Development; Choice of Technology; Regional Economic Development; Input-Output Analysis; Linear Programming; and Project Evaluation.\n\u003cbr\u003eThe book covers the syllabi of almost all the Indian universities on the subject and will thus prove extremely useful for the students pursuing higher level courses on development economics. The ideas have been explained in simple language and lucid manner for easy comprehension by the readers. Mathematical representations of some theories, explanations of well-labelled illustrations and diagrams, and solutions to the equations have been provided. Besides students, the book will prove beneficial for teachers of the subject as well as researchers in the field. It will immensely help policymakers, government officials, parliamentarians and all others concerned with the economic development of the country. To those who wish to know about various aspects of economic development, it will provide for a richly rewarding reading.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907942674583,"sku":"9788126916160","price":225.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907942641815,"sku":"9788126916139","price":697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126916139.webp?v=1769306174"},{"product_id":"advanced-educational-technology","title":"Advanced Educational Technology","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book highlights as to how educational technology helps in making education more productive, powerful and suitable. An attempt has been made in this book to bridge the gap between traditional and modern approaches of teaching and learning and thus making fresh teachers really effective and efficient by equipping them with practical teaching skills and qualities of creative teaching.\n\u003cbr\u003eThe book deals with technology of instruction : Methods, Strategies, Audio-Visual Aids, Mass-Media and Multi-Media in Education. It is comprehensive enough to meet the requirements of syllabi for B.Ed. and M.Ed. courses of all the Indian Universities. It comprises chapters on Teaching Variables, Phases and Operation, Levels of Teaching, Maxims and Principles of Successful Teaching, Instructional Objectives, Interaction Analysis, Instructional Designs, Communication Strategies, General Techniques of Teaching, Methodology of Teaching and Instructional Strategies, Asking Questions and Receiving Answers, Teaching Management : Planning, Leading and Controlling, Field Trips and Utilisation of Community Resources, Project Strategy, Programmed Learning, Micro Teaching and Simulation Teaching, the Problem Solving Method, Teaching Machines and Computer, Techniques for Higher Learning, Team Teaching, Audio-visual Aids in Education, Teaching by Modelling, Mass-Media and Multi-Media in Education, the School Museum and Exhibition, Laboratory, Institutional Planning, Lesson Planning and Open or Distance Education Technology.\n\u003cbr\u003eWritten in lucid and simple language with matter drawn from authentic sources and constant reference to Indian situations, this book is a must for the pupil-teachers as well as B.Ed. and M.Ed. students. It will serve as a guide to all those who are engaged in the field of education. In addition to this, the book will greatly inspire teachers, educationists, parents, education administrators, conscious citizens and general readers because it contains upto date knowledge on all aspects of advanced educational technology.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907943100567,"sku":"9788126903313","price":206.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903313.webp?v=1769306173"},{"product_id":"advanced-educational-technology-multi-vol-set-2-vols","title":"Advanced Educational Technology  (MULTI VOL SET 2 Vols.)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book highlights as to how educational technology helps in making education more productive, powerful and suitable. An attempt has been made in this book to bridge the gap between traditional and modern approaches of teaching and learning and thus making fresh teachers really effective and efficient by equipping them with practical teaching skills and qualities of creative teaching.\n\u003cbr\u003eThe book deals with technology of instruction : Methods, Strategies, Audio-Visual Aids, Mass-Media and Multi-Media in Education. It is comprehensive enough to meet the requirements of syllabi for B.Ed. and M.Ed. courses of all the Indian Universities. It comprises chapters on Teaching Variables, Phases and Operation, Levels of Teaching, Maxims and Principles of Successful Teaching, Instructional Objectives, Interaction Analysis, Instructional Designs, Communication Strategies, General Techniques of Teaching, Methodology of Teaching and Instructional Strategies, Asking Questions and Receiving Answers, Teaching Management : Planning, Leading and Controlling, Field Trips and Utilisation of Community Resources, Project Strategy, Programmed Learning, Micro Teaching and Simulation Teaching, the Problem Solving Method, Teaching Machines and Computer, Techniques for Higher Learning, Team Teaching, Audio-visual Aids in Education, Teaching by Modelling, Mass-Media and Multi-Media in Education, the School Museum and Exhibition, Laboratory, Institutional Planning, Lesson Planning and Open or Distance Education Technology.\n\u003cbr\u003eWritten in lucid and simple language with matter drawn from authentic sources and constant reference to Indian situations, this book is a must for the pupil-teachers as well as B.Ed. and M.Ed. students. It will serve as a guide to all those who are engaged in the field of education. In addition to this, the book will greatly inspire teachers, educationists, parents, education administrators, conscious citizens and general readers because it contains upto date knowledge on all aspects of advanced educational technology.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907943493783,"sku":"9788126903221","price":770.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903221.webp?v=1769306176"},{"product_id":"advanced-educational-technology-vol-1","title":"Advanced Educational Technology  (Vol. 1)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book highlights as to how educational technology helps in making education more productive, powerful and suitable. An attempt has been made in this book to bridge the gap between traditional and modern approaches of teaching and learning and thus making fresh teachers really effective and efficient by equipping them with practical teaching skills and qualities of creative teaching.\n\u003cbr\u003eThe book deals with technology of instruction : Methods, Strategies, Audio-Visual Aids, Mass-Media and Multi-Media in Education. It is comprehensive enough to meet the requirements of syllabi for B.Ed. and M.Ed. courses of all the Indian Universities. It comprises chapters on Teaching Variables, Phases and Operation, Levels of Teaching, Maxims and Principles of Successful Teaching, Instructional Objectives, Interaction Analysis, Instructional Designs, Communication Strategies, General Techniques of Teaching, Methodology of Teaching and Instructional Strategies, Asking Questions and Receiving Answers, Teaching Management : Planning, Leading and Controlling, Field Trips and Utilisation of Community Resources, Project Strategy, Programmed Learning, Micro Teaching and Simulation Teaching, the Problem Solving Method, Teaching Machines and Computer, Techniques for Higher Learning, Team Teaching, Audio-visual Aids in Education, Teaching by Modelling, Mass-Media and Multi-Media in Education, the School Museum and Exhibition, Laboratory, Institutional Planning, Lesson Planning and Open or Distance Education Technology.\n\u003cbr\u003eWritten in lucid and simple language with matter drawn from authentic sources and constant reference to Indian situations, this book is a must for the pupil-teachers as well as B.Ed. and M.Ed. students. It will serve as a guide to all those who are engaged in the field of education. In addition to this, the book will greatly inspire teachers, educationists, parents, education administrators, conscious citizens and general readers because it contains upto date knowledge on all aspects of advanced educational technology.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907943886999,"sku":"9788126903207","price":385.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903207.webp?v=1769306173"},{"product_id":"advanced-educational-technology-vol-2","title":"Advanced Educational Technology  (Vol. 2)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book highlights as to how educational technology helps in making education more productive, powerful and suitable. An attempt has been made in this book to bridge the gap between traditional and modern approaches of teaching and learning and thus making fresh teachers really effective and efficient by equipping them with practical teaching skills and qualities of creative teaching.\n\u003cbr\u003eThe book deals with technology of instruction : Methods, Strategies, Audio-Visual Aids, Mass-Media and Multi-Media in Education. It is comprehensive enough to meet the requirements of syllabi for B.Ed. and M.Ed. courses of all the Indian Universities. It comprises chapters on Teaching Variables, Phases and Operation, Levels of Teaching, Maxims and Principles of Successful Teaching, Instructional Objectives, Interaction Analysis, Instructional Designs, Communication Strategies, General Techniques of Teaching, Methodology of Teaching and Instructional Strategies, Asking Questions and Receiving Answers, Teaching Management : Planning, Leading and Controlling, Field Trips and Utilisation of Community Resources, Project Strategy, Programmed Learning, Micro Teaching and Simulation Teaching, the Problem Solving Method, Teaching Machines and Computer, Techniques for Higher Learning, Team Teaching, Audio-visual Aids in Education, Teaching by Modelling, Mass-Media and Multi-Media in Education, the School Museum and Exhibition, Laboratory, Institutional Planning, Lesson Planning and Open or Distance Education Technology.\n\u003cbr\u003eWritten in lucid and simple language with matter drawn from authentic sources and constant reference to Indian situations, this book is a must for the pupil-teachers as well as B.Ed. and M.Ed. students. It will serve as a guide to all those who are engaged in the field of education. In addition to this, the book will greatly inspire teachers, educationists, parents, education administrators, conscious citizens and general readers because it contains upto date knowledge on all aspects of advanced educational technology.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907944378519,"sku":"9788126903214","price":385.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903214.webp?v=1769306173"},{"product_id":"advanced-indexing-abstracting-practices","title":"Advanced Indexing \u0026 Abstracting Practices","description":"\u003cp\u003e • Author(s): Muhammad Riaz\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Library \u0026amp; Information Science\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf information storage and retrieval is the essence of librarianship, the documentation is its advanced form which encompasses three activities : bibliographic organization, indexing and abstracting.\n\u003cbr\u003eIn this work, the author traces the history of indexing and abstracting from the antiquity to the present time, and discusses the nature and control of information and the various functions of the information centres. An exhaustive study is made of indexing language and thesaurus construction. Nature and types of indexes and diversified indexing methods and procedures are critically examined. The author then concentrates on Pre and Post-Coordinate Indexing Systems, giving an integrated view of manual and computerized operations. Word indexes such as KWIC and KWOC, Concordances, and string indexes like PRECIS are discussed in detail.\n\u003cbr\u003eThe study next turns to more important genre of indexing such as the indexing of books, newspapers and periodicals. A separate chapter is devoted to the exposition of computer-aided indexing methods and procedures, including online information retrieval indexes operated at national and international levels.\n\u003cbr\u003eFinally the author describes the nature and kinds of abstracts and discusses manual and computerized methods of abstracting practices today.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907944607895,"sku":"9788171561063","price":193.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788171561063.webp?v=1769306174"},{"product_id":"advanced-industrial-psychology","title":"Advanced Industrial Psychology","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Education \u0026amp; Psychology\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious relationship among workers and in creating better understanding between labour and management.\n\u003cbr\u003eThis book covers the undergraduate and postgraduate syllabi of all the Indian Universities. Its subject matter has been planned and treated according to the weightage given to different topics in the University syllabi. Based upon standard books, it studies industrial psychology in the setting of Indian conditions. While data have been gathered from standard books and reputed research journals published in the West, an attempt has been made to give the reader an insight into the problems of Indian industrial conditions and Indian labourers. Causes of their problems have been explored and suggestions advanced for amelioration of their conditions. Thus, the book is equally useful for all those concerned with industry and labour. It includes a discussion on the problems of industrial management and their solutions, and illustrates psychological tests and methods of measurement along with vocational guidance to the reader so that he may develop an understanding for the choice of a career and achievement of job satisfaction.\n\u003cbr\u003eThe book will be an indispensable source for all professionals, researchers and students in the field of Psychology and for anyone working in the related areas for acquiring an up-to-date overviews.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907944968343,"sku":"9788126903986","price":338.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903986.webp?v=1769306173"},{"product_id":"advanced-industrial-psychology-multi-vol-set-2-vols","title":"Advanced Industrial Psychology  (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious relationship among workers and in creating better understanding between labour and management.\n\u003cbr\u003eThis book covers the undergraduate and postgraduate syllabi of all the Indian Universities. Its subject matter has been planned and treated according to the weightage given to different topics in the University syllabi. Based upon standard books, it studies industrial psychology in the setting of Indian conditions. While data have been gathered from standard books and reputed research journals published in the West, an attempt has been made to give the reader an insight into the problems of Indian industrial conditions and Indian labourers. Causes of their problems have been explored and suggestions advanced for amelioration of their conditions. Thus, the book is equally useful for all those concerned with industry and labour. It includes a discussion on the problems of industrial management and their solutions, and illustrates psychological tests and methods of measurement along with vocational guidance to the reader so that he may develop an understanding for the choice of a career and achievement of job satisfaction.\n\u003cbr\u003eThe book will be an indispensable source for all professionals, researchers and students in the field of Psychology and for anyone working in the related areas for acquiring an up-to-date overviews.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907945492631,"sku":"9788126903887","price":770.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903887.webp?v=1769306173"},{"product_id":"advanced-industrial-psychology-vol-1","title":"Advanced Industrial Psychology  (Vol. 1)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious relationship among workers and in creating better understanding between labour and management.\n\u003cbr\u003eThis book covers the undergraduate and postgraduate syllabi of all the Indian Universities. Its subject matter has been planned and treated according to the weightage given to different topics in the University syllabi. Based upon standard books, it studies industrial psychology in the setting of Indian conditions. While data have been gathered from standard books and reputed research journals published in the West, an attempt has been made to give the reader an insight into the problems of Indian industrial conditions and Indian labourers. Causes of their problems have been explored and suggestions advanced for amelioration of their conditions. Thus, the book is equally useful for all those concerned with industry and labour. It includes a discussion on the problems of industrial management and their solutions, and illustrates psychological tests and methods of measurement along with vocational guidance to the reader so that he may develop an understanding for the choice of a career and achievement of job satisfaction.\n\u003cbr\u003eThe book will be an indispensable source for all professionals, researchers and students in the field of Psychology and for anyone working in the related areas for acquiring an up-to-date overviews.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907946016919,"sku":"9788126903863","price":385.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903863.webp?v=1769306176"},{"product_id":"advanced-industrial-psychology-vol-2","title":"Advanced Industrial Psychology  (Vol. 2)","description":"\u003cp\u003e • Author(s): Ram Nath Sharma | S.S. Chandra\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious relationship among workers and in creating better understanding between labour and management.\n\u003cbr\u003eThis book covers the undergraduate and postgraduate syllabi of all the Indian Universities. Its subject matter has been planned and treated according to the weightage given to different topics in the University syllabi. Based upon standard books, it studies industrial psychology in the setting of Indian conditions. While data have been gathered from standard books and reputed research journals published in the West, an attempt has been made to give the reader an insight into the problems of Indian industrial conditions and Indian labourers. Causes of their problems have been explored and suggestions advanced for amelioration of their conditions. Thus, the book is equally useful for all those concerned with industry and labour. It includes a discussion on the problems of industrial management and their solutions, and illustrates psychological tests and methods of measurement along with vocational guidance to the reader so that he may develop an understanding for the choice of a career and achievement of job satisfaction.\n\u003cbr\u003eThe book will be an indispensable source for all professionals, researchers and students in the field of Psychology and for anyone working in the related areas for acquiring an up-to-date overviews.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907946541207,"sku":"9788126903870","price":385.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126903870.webp?v=1769306174"},{"product_id":"advanced-macroeconomics-multi-vol-set-2-vols","title":"Advanced Macroeconomics  (MULTI VOL SET-2 Vols.)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMacroeconomics enriches our knowledge of the functioning of an economy by studying the behaviour of national income, output, investment, saving and consumption. It guides us in solving the larger problems of unemployment, economic instability and slow economic growth. It is in terms of macroeconomics that monetary problems can be analyzed and understood properly. Frequent changes in the value of money, characterized by inflation or deflation affect the economy adversely. Adopting monetary, fiscal and direct control measures based on macroeconomics helps in mitigating the negative impacts.\n\u003cbr\u003eAdvanced Macroeconomics has a wide coverage and comprehensively studies all the topics normally included in the subject, viz. Concept and Calculation of National Income, Classical Theory of Employment, Determination of Income, Output and Employment, Savings, Investment and Multiplier, Consumption Function, Marginal Efficiency of Capital, Rate of Interest, IS-LM Analysis of Demand, Saving-Investment Equality, Principle of Acceleration, Unemployment in an Undeveloped Economy, Secular Stagnation, Money and Prices, Inflation and Deflation, Inflation and Unemployment: Trade-off, Credit Creation and Credit Control, Business Cycles, Economic Stabilization, Monetary Policy, Fiscal Policy, Deficit Financing, Public Debt, Open Economy Macroeconomics, etc. The book incorporates the latest developments in the subject and the chapters are organised in topics that are more or less self-contained.\n\u003cbr\u003eThe focus of this book is on developing simple theoretical models that provide insight into the reasons for fluctuations in aggregate variables such as an economy’s total production of various goods and services, the aggregate level of unemployment, the general level of interest rates, and the overall level of prices. These models explore how shocks or impulses to the economy influence individuals’ behavior in specific markets and analyze the resulting implications in terms of changes in aggregate variables.\n\u003cbr\u003eA clear, rigorous, primarily graphical and mathematical analysis has been provided in the book. All the pertinent concepts, theories and laws have been presented in a lucid manner and accessible style making the book indispensable for all those who wish to get a good grounding in the subject. Besides providing an exhaustive and elaborate presentation of ideas, another objective of the book is to encourage students to think of policy issues in terms of macroeconomics models.\n\u003cbr\u003eThe book will meet the requirements of B.A. (Hons.) and M.A. Economics students of all the Indian universities. It will also be useful for the students of MBA, CA, ICWA, CS as well as those preparing for competitive examinations such as Indian Administrative Services, Indian Economic Services, etc.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907946967191,"sku":"9788126914609","price":675.0,"currency_code":"INR","in_stock":false},{"title":"Hardcover","offer_id":44907946934423,"sku":"9788126914579","price":1743.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126914579.webp?v=1769306173"},{"product_id":"advanced-macroeconomics-vol-1","title":"Advanced Macroeconomics  (Vol. 1)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMacroeconomics enriches our knowledge of the functioning of an economy by studying the behaviour of national income, output, investment, saving and consumption. It guides us in solving the larger problems of unemployment, economic instability and slow economic growth. It is in terms of macroeconomics that monetary problems can be analyzed and understood properly. Frequent changes in the value of money, characterized by inflation or deflation affect the economy adversely. Adopting monetary, fiscal and direct control measures based on macroeconomics helps in mitigating the negative impacts.\n\u003cbr\u003eAdvanced Macroeconomics has a wide coverage and comprehensively studies all the topics normally included in the subject, viz. Concept and Calculation of National Income, Classical Theory of Employment, Determination of Income, Output and Employment, Savings, Investment and Multiplier, Consumption Function, Marginal Efficiency of Capital, Rate of Interest, IS-LM Analysis of Demand, Saving-Investment Equality, Principle of Acceleration, Unemployment in an Undeveloped Economy, Secular Stagnation, Money and Prices, Inflation and Deflation, Inflation and Unemployment: Trade-off, Credit Creation and Credit Control, Business Cycles, Economic Stabilization, Monetary Policy, Fiscal Policy, Deficit Financing, Public Debt, Open Economy Macroeconomics, etc. The book incorporates the latest developments in the subject and the chapters are organised in topics that are more or less self-contained.\n\u003cbr\u003eThe focus of this book is on developing simple theoretical models that provide insight into the reasons for fluctuations in aggregate variables such as an economy’s total production of various goods and services, the aggregate level of unemployment, the general level of interest rates, and the overall level of prices. These models explore how shocks or impulses to the economy influence individuals’ behavior in specific markets and analyze the resulting implications in terms of changes in aggregate variables.\n\u003cbr\u003eA clear, rigorous, primarily graphical and mathematical analysis has been provided in the book. All the pertinent concepts, theories and laws have been presented in a lucid manner and accessible style making the book indispensable for all those who wish to get a good grounding in the subject. Besides providing an exhaustive and elaborate presentation of ideas, another objective of the book is to encourage students to think of policy issues in terms of macroeconomics models.\n\u003cbr\u003eThe book will meet the requirements of B.A. (Hons.) and M.A. Economics students of all the Indian universities. It will also be useful for the students of MBA, CA, ICWA, CS as well as those preparing for competitive examinations such as Indian Administrative Services, Indian Economic Services, etc.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907947294871,"sku":"9788126914586","price":338.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907947262103,"sku":"9788126914555","price":907.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126914586_2197103c-e814-4c36-accc-529d7e8337d1.webp?v=1769306176"},{"product_id":"advanced-macroeconomics-vol-2","title":"Advanced Macroeconomics  (Vol. 2)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMacroeconomics enriches our knowledge of the functioning of an economy by studying the behaviour of national income, output, investment, saving and consumption. It guides us in solving the larger problems of unemployment, economic instability and slow economic growth. It is in terms of macroeconomics that monetary problems can be analyzed and understood properly. Frequent changes in the value of money, characterized by inflation or deflation affect the economy adversely. Adopting monetary, fiscal and direct control measures based on macroeconomics helps in mitigating the negative impacts.\n\u003cbr\u003eAdvanced Macroeconomics has a wide coverage and comprehensively studies all the topics normally included in the subject, viz. Concept and Calculation of National Income, Classical Theory of Employment, Determination of Income, Output and Employment, Savings, Investment and Multiplier, Consumption Function, Marginal Efficiency of Capital, Rate of Interest, IS-LM Analysis of Demand, Saving-Investment Equality, Principle of Acceleration, Unemployment in an Undeveloped Economy, Secular Stagnation, Money and Prices, Inflation and Deflation, Inflation and Unemployment: Trade-off, Credit Creation and Credit Control, Business Cycles, Economic Stabilization, Monetary Policy, Fiscal Policy, Deficit Financing, Public Debt, Open Economy Macroeconomics, etc. The book incorporates the latest developments in the subject and the chapters are organised in topics that are more or less self-contained.\n\u003cbr\u003eThe focus of this book is on developing simple theoretical models that provide insight into the reasons for fluctuations in aggregate variables such as an economy’s total production of various goods and services, the aggregate level of unemployment, the general level of interest rates, and the overall level of prices. These models explore how shocks or impulses to the economy influence individuals’ behavior in specific markets and analyze the resulting implications in terms of changes in aggregate variables.\n\u003cbr\u003eA clear, rigorous, primarily graphical and mathematical analysis has been provided in the book. All the pertinent concepts, theories and laws have been presented in a lucid manner and accessible style making the book indispensable for all those who wish to get a good grounding in the subject. Besides providing an exhaustive and elaborate presentation of ideas, another objective of the book is to encourage students to think of policy issues in terms of macroeconomics models.\n\u003cbr\u003eThe book will meet the requirements of B.A. (Hons.) and M.A. Economics students of all the Indian universities. 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Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMicroeconomics is a branch of economics that studies how individuals, households and firms and some states make decisions to allocate limited resources, typically in markets where goods or services are being bought and sold. It examines how these decisions and behaviours affect the supply and demand for goods and services, which determines prices; and how prices, in turn, determine the supply and demand of goods and services.\n\u003cbr\u003eOne of the objectives of microeconomics is to analyze market mechanisms that establish relative prices amongst goods and services and allocation of limited resources amongst many alternative uses. It analyzes market failure, where markets fail to produce efficient results, as well as describes the theoretical conditions needed for perfect competition. Significant fields of study in microeconomics include general equilibrium, markets under asymmetric information, choice under uncertainty and the elasticity of products within the market system.\n\u003cbr\u003eThe book Advanced Microeconomics has a wide coverage and deals with all the important topics on the subject generally required by students of B.A. (Hons.), M.A., M.Com., M.B.A., C.A., I.C.W.A. and C.S. It is an exhaustive and elaborate presentation of all the concepts along with various theories and laws. The style of the book is simple, lucid and easily accessible. Diagramatic and algebraic presentations are given wherever required. It also covers modern topics like Games Theory.\n\u003cbr\u003eThe book would be found useful by students and teachers of this subject. It will also be a rewarding and enriching reading to those interested in the study of methods, nature and scope of microeconomics.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Hardcover","offer_id":44907948277911,"sku":"9788126912063","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126912063.webp?v=1769199374"},{"product_id":"advanced-microeconomics-vol-1","title":"Advanced Microeconomics  (Vol. 1)","description":"\u003cp\u003e • Author(s): K.R. Gupta\u003cbr\u003e • Publisher: Atlantic\u003cbr\u003e • Publisher Imprint: Atlantic\u003cbr\u003e • Subject: Economics\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMicroeconomics is a branch of economics that studies how individuals, households and firms and some states make decisions to allocate limited resources, typically in markets where goods or services are being bought and sold. It examines how these decisions and behaviours affect the supply and demand for goods and services, which determines prices; and how prices, in turn, determine the supply and demand of goods and services.\n\u003cbr\u003eOne of the objectives of microeconomics is to analyze market mechanisms that establish relative prices amongst goods and services and allocation of limited resources amongst many alternative uses. It analyzes market failure, where markets fail to produce efficient results, as well as describes the theoretical conditions needed for perfect competition. Significant fields of study in microeconomics include general equilibrium, markets under asymmetric information, choice under uncertainty and the elasticity of products within the market system.\n\u003cbr\u003eThe book Advanced Microeconomics has a wide coverage and deals with all the important topics on the subject generally required by students of B.A. (Hons.), M.A., M.Com., M.B.A., C.A., I.C.W.A. and C.S. It is an exhaustive and elaborate presentation of all the concepts along with various theories and laws. The style of the book is simple, lucid and easily accessible. Diagramatic and algebraic presentations are given wherever required. It also covers modern topics like Games Theory.\n\u003cbr\u003eThe book would be found useful by students and teachers of this subject. It will also be a rewarding and enriching reading to those interested in the study of methods, nature and scope of microeconomics.\u003c\/p\u003e","brand":"Atlantic Publishers \u0026 Distributors (P) Ltd","offers":[{"title":"Paperback","offer_id":44907948703895,"sku":"9788126912056","price":147.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover","offer_id":44907948671127,"sku":"9788126912049","price":525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126912056_0ececf58-bf44-4160-aa1d-61d208af6fad.webp?v=1769306175"}],"url":"https:\/\/atlanticbooks.com\/collections\/social-sciences-and-education.oembed?page=299","provider":"Atlantic Books","version":"1.0","type":"link"}