Consumer Research Methods (Hardbound - 2013)
In stock
Only 2 left
SKU
9781446208502_SAP
Special Price ₹50,504.00 Regular Price ₹67,338.00
Ships in 1-2 Days!
About the Book
Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice.
Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice.
This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. It highlights the full range of methodological considerations, from questionnaire design through to analyzing qualitative data, as well as discussing the progression and development of the field from its initial conception as a relatively coherent and unified sub-discipline through to the diverse community of methods today.
ISBN13 | 9781446208502 |
---|---|
Product Name | Consumer Research Methods (Hardbound - 2013) |
Price | ₹67,338.00 |
Original Price | GBP 645.00 |
Author | James Fitchett and Andrea Davies |
Publisher | Sage Publications |
Publication Year | 2013 |
Subject | Hindi Literature |
Binding | Hardbound |
Volume | 4 Vols. Set |
Language | English |
Pages | 1680 |
Weight | 3.224000 |
Write Your Own Review
-
Icon
-
Icon
-
Icon
Lowest Price
Trusted Since 1977
-
Icon
payment method
Secure payment
Featured Books
Management for UPSC (Main) and Other Competitive Examinations (Paper II) (Paperback - 2022)
Special Price ₹536.00 Regular Price ₹595.00
An Outline of Philosophy (Paperback - 2017)
Special Price ₹608.00 Regular Price ₹675.00
Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment (Paperback - 2017)
Special Price ₹675.00 Regular Price ₹750.00
Login and Registration Form