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Consumer Research Methods (Hardbound - 2013)

Consumer Research Methods (Hardbound - 2013)

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9781446208502_SAP

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About the Book
Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice.

This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. It highlights the full range of methodological considerations, from questionnaire design through to analyzing qualitative data, as well as discussing the progression and development of the field from its initial conception as a relatively coherent and unified sub-discipline through to the diverse community of methods today.

More Information
ISBN13	9781446208502
Product Name	Consumer Research Methods (Hardbound - 2013)
Price	₹79,733.00
Original Price	INR
Author	James Fitchett and Andrea Davies
Publisher	Sage Publications
Publication Year	2013
Subject	Hindi Literature
Binding	Hardbound
Volume	4 Vols. Set
Language	English
Pages	1680
Weight	3.224000