{"product_id":"101-product-descriptions-playbook-101-outstanding-storytelling-sales-copy-examples-for-the-top-products-in-the-top-10-selling-categories-of-2022-app-9783949934025","title":"101 Product Descriptions Playbook: 101 outstanding storytelling sales copy examples for the top products in the top 10 selling categories of 2022 (app","description":"\u003cp\u003e • Author(s): Daniel M. Weiss\u003cbr\u003e • Publisher: Daniel M. Weiss\u003cbr\u003e • Publisher Imprint: Daniel M. Weiss\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAre you ready to write \u003cstrong\u003esuccessful selling product descriptions\u003c\/strong\u003e on\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eEtsy\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eShopify\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAmazon\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eeBay\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eor any other marketplace?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eProduct descriptions. Hate or love them. They are the final salesperson and last chance to win the customer's heart \u0026amp; well-earned money.\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYes. We have all seen them. Boring, unemotional, and pure feature-driven product descriptions. Sure, copying and pasting product features from the manufacturer's website saves time, \u003cstrong\u003ebut if the product does not sell, what's the point?\u003c\/strong\u003e If you want to sell a product, \u003cstrong\u003eyou want it to stand out from the crowd\u003c\/strong\u003e. However, there are so many similar products on the market that it can be difficult to do just that.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSure. Writing compelling product descriptions can be cumbersome.\u003c\/p\u003e\u003cp\u003eBeing a copywriter myself, it can take \u003cstrong\u003ea lot of time and energy\u003c\/strong\u003e to come up with great product descriptions \u0026amp; sales copy for the products you want to sell successfully. Therefore, I created this playbook to \u003cstrong\u003esolve the important problems\u003c\/strong\u003e when it comes to how to sell products online. After this book, \u003cstrong\u003eyou will know\u003c\/strong\u003e: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e✅ How to \u003cstrong\u003estand out\u003c\/strong\u003e with your product \u003cstrong\u003eusing storytelling\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e✅ How to use \u003cstrong\u003estorytelling for emotional selling\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e✅ How to \u003cstrong\u003enever run out of ideas\u003c\/strong\u003e writing any product description or sales copy\u003c\/p\u003e\u003cp\u003e✅ How \u003cstrong\u003eeasy and fun writing product descriptions and sales copy can be\u003c\/strong\u003e if you apply the right techniques\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBonus: \u003c\/p\u003e\u003cp\u003e✅ The \u003cstrong\u003e101 best-selling products of 2022\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eWhy is emotionally selling so important?\u003cp\u003eMany people nowadays understand that when it comes to selling a product, it is \u003cstrong\u003ebenefits over features\u003c\/strong\u003e. So how does that work? The \u003cstrong\u003eformula\u003c\/strong\u003e is, you place a \u003cstrong\u003ebenefit first\u003c\/strong\u003e, and \u003cstrong\u003ethen support it with a feature\u003c\/strong\u003e. And why does that formula work? Because the truth is, \u003cstrong\u003epeople buy things emotionally in the first place\u003c\/strong\u003e. Not what most people believe, that it's a purely rational decision. Simon Sinek explains this in his breakthrough TED talk \"Start With Why,\" which has been watched over 80 million times (!)to date.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn short, Simon explains that our neocortex (the newer part of the brain) is all about rational thoughts and handles all the facts, figures, and features. But it's \u003cstrong\u003eour limbic brain that drives our behavior\u003c\/strong\u003e. So it does trigger whether you purchase something or not. And the limbic brain is all about processing your \u003cstrong\u003eemotions\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSo with a benefit, we directly address the limbic brain, and then explain the benefit with a feature-so the neocortex can rationalize and qualify this information in favor of the product.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAnd now, \u003cstrong\u003ethis book adds to this concept and takes it further\u003c\/strong\u003e. It puts the cherry on the cake. You will gain the ability and power to reinforce and magnify every product description by \u003cstrong\u003eadding that extra dose that talks directly to the limbic brain\u003c\/strong\u003e. It is packed with examples and hints on why and when to use what elements of copywriting.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe purpose of this book is to \u003cstrong\u003ejumpstart your imagination\u003c\/strong\u003e and inspire you every time you come back to it. In a nutshell, it simply saves you \u003cstrong\u003eprecious time, energy, and cognitive bandwidth\u003c\/strong\u003e whenever you have to sit down and make up your mind about writing cumbersome product descriptions.\u003c\/p\u003e\u003cbr\u003eAlright, let's do this. Get your copy today.","brand":"Daniel M. Weiss","offers":[{"title":"Paperback","offer_id":45137832902807,"sku":"9783949934025","price":1022.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783949934025.webp?v=1767909808","url":"https:\/\/atlanticbooks.com\/products\/101-product-descriptions-playbook-101-outstanding-storytelling-sales-copy-examples-for-the-top-products-in-the-top-10-selling-categories-of-2022-app-9783949934025","provider":"Atlantic Books","version":"1.0","type":"link"}