{"product_id":"39118-21475-19978-30340-27773-36710-26032-21830-19994-65306-35299-23494-27773-36710-30005-21830-19982-36710-3285-9787115421845","title":"\u0026#39118;\u0026#21475;\u0026#19978;\u0026#30340;\u0026#27773;\u0026#36710;\u0026#26032;\u0026#21830;\u0026#19994;\u0026#65306;\u0026#35299;\u0026#23494;\u0026#27773;\u0026#36710;\u0026#30005;\u0026#21830;\u0026#19982;\u0026#36710;\u0026#3285","description":"\u003cp\u003e • Author(s): 郭桂山\u003cbr\u003e • Publisher: China National Publications Import \u0026amp; Export C\u003cbr\u003e • Publisher Imprint: China National Publications Import \u0026amp; Export C\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e本书对\"互联网+汽车\"下的车企现状及当代车企的营销状态进行了深入的观察与剖析，为读者展现了汽车由功能机迈向智能机、由代步工具迈向移动交互终端的初步探索与实践，对目前汽车行业电商业务的开展以及车联网的发展进行系统梳理，试图发现在产业链上进行创变的明日之星，力图提供行业内幕、商业模式、汽车后市场、创新技术、营销思想、人车生活的全新视野与解读，展现在移动互联网时代汽车产业链革新的图景。\u003c\/p\u003e\u003cp\u003e本书适合汽车厂商、汽车营销者、汽车行业从业者、对\"互联网+汽车\"、互联网汽车、车联网、移动互联网感兴趣的读者阅读。 \u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46502480314519,"sku":"9787115421845","price":4507.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9787115421845.webp?v=1769186914","url":"https:\/\/atlanticbooks.com\/products\/39118-21475-19978-30340-27773-36710-26032-21830-19994-65306-35299-23494-27773-36710-30005-21830-19982-36710-3285-9787115421845","provider":"Atlantic Books","version":"1.0","type":"link"}