{"product_id":"48-hour-start-up-from-idea-to-launch-in-1-weekend-9780008196684","title":"48 Hour Start Up: From Idea to Launch in 1 Weekend","description":"\u003cp\u003e • Author(s): Fraser Doherty Mbe\u003cbr\u003e • Publisher: Harper Thorsons\u003cbr\u003e • Publisher Imprint: Harper Thorsons\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.\u003c\/p\u003e\u003cp\u003eAlmost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn't cost a fortune?\u003c\/p\u003e\u003cp\u003eIn 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.\u003c\/p\u003e\u003cp\u003eBy following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Come up with a business idea without the guesswork\u003c\/li\u003e \u003cli\u003e Create a kick-ass brand, website and on-line marketing campaign\u003c\/li\u003e \u003cli\u003e Promote your product\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for\u003c\/p\u003e\u003cul\u003e \u003cli\u003e Young entrepreneurs\u003c\/li\u003e \u003cli\u003e Students learning about start-ups\u003c\/li\u003e \u003cli\u003e Established entrepreneurs looking for shortcuts\u003c\/li\u003e \u003cli\u003e Teams within corporates who want to create a more innovative and competitive environment\u003c\/li\u003e \u003c\/ul\u003e","brand":"Harper Thorsons","offers":[{"title":"Paperback","offer_id":45036784418967,"sku":"9780008196684","price":293.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780008196684.webp?v=1769213919","url":"https:\/\/atlanticbooks.com\/products\/48-hour-start-up-from-idea-to-launch-in-1-weekend-9780008196684","provider":"Atlantic Books","version":"1.0","type":"link"}