{"product_id":"a-cognitive-theory-of-style-9783631375518","title":"A Cognitive Theory of Style","description":"\u003cp\u003e • Author(s): András Kertész | Gábor Tolcsvai Nagy\u003cbr\u003e • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W\u003cbr\u003e • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eStyle is an important component of communication: it is the \u003ci\u003ehow\u003c\/i\u003e in communicating the \u003ci\u003ewhat\u003c\/i\u003e, demonstrating the ontological unity of the two in language variability that provides the ground for the functioning of \u003ci\u003ewhat-how\u003c\/i\u003e and \u003ci\u003ewhat-for\u003c\/i\u003e. This volume approaches style within the framework of cognitive linguistics, a usage-based functional model, which interprets language as being conceptual, whereas conceptual knowledge is interpreted as experiential. Consequently, style is considered not as a set of predetermined ornaments on texts, but as a system of context-sensitive probability schemes of formation contributing to the meaning of discourse. Style is the outcome of linguistic potential, constrained by socio-cultural factors, functioning in the on-line and consolidated stylistic structure of discourse.\u003c\/p\u003e","brand":"Peter Lang Gmbh, Internationaler Verlag Der W","offers":[{"title":"Paperback","offer_id":46892393922711,"sku":"9783631375518","price":4825.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783631375518.webp?v=1770281042","url":"https:\/\/atlanticbooks.com\/products\/a-cognitive-theory-of-style-9783631375518","provider":"Atlantic Books","version":"1.0","type":"link"}