{"product_id":"a-concise-guide-to-market-research-the-process-data-and-methods-using-ibm-spss-statistics-9783662519813","title":"A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics","description":"\u003cp\u003e • Author(s): Marko Sarstedt\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Econometrics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files, and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. \u003c\/p\u003e\u003cp\u003eThe new edition features: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data)\u003c\/li\u003e\n\u003cli\u003eNew material on data description (e.g., outlier detection and missing value analysis)\u003c\/li\u003e\n\u003cli\u003eImproved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more\u003c\/li\u003e\n\u003cli\u003eStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumb\u003c\/li\u003e\n\u003cli\u003eUses IBM SPSS version 22\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45275381465239,"sku":"9783662519813","price":4366.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783662519813.webp?v=1769282741","url":"https:\/\/atlanticbooks.com\/products\/a-concise-guide-to-market-research-the-process-data-and-methods-using-ibm-spss-statistics-9783662519813","provider":"Atlantic Books","version":"1.0","type":"link"}