{"product_id":"a-course-in-business-communication-9788125039907","title":"A Course in Business Communication","description":"\u003cp\u003e • Author(s): Madhulika Jha and Shashi Shekhar\u003cbr\u003e • Publisher: Orient Blackswan Pvt Ltd\u003cbr\u003e • Publisher Imprint: Orient Blackswan Pvt Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eA Course in Business Communication\u003c\/em\u003e\u003c\/strong\u003e deals primarily with the communication needs of students pursuing business management courses. The book provides in-depth knowledge of the various forms and practices of business communication which should help learners to understand the nuances of business communication and enhance their communication skills at the work place.\u003c\/p\u003e \u003cp\u003eThe book is divided into three parts—the first part presents an overview of communication, its nature, scope and significance. Negotiation and presentation skills are discussed in Chapters 2 and 3 of this section. Chapter 4 discusses the importance of meetings and how best they can be conducted. In Chapters 5and 6, which form the second part of the book, the significance and characteristics of the most important and basic skills of communication—speaking and listening are discussed. Part III which deals with written communication comprises the essentials of effective business writing. This section elaborates on the important forms of written communication, namely, letters, reports, notices and circulars, resumes, paragraphs and e-mails.\u003c\/p\u003e \u003cp\u003eEach chapter is followed by questions to test learner comprehension. We hope that students who study this book will be able to use the knowledge effectively.\u003c\/p\u003e","brand":"Orient Blackswan Pvt Ltd","offers":[{"title":"Paperback","offer_id":45616479469719,"sku":"9788125039907","price":234.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788125039907.webp?v=1769294901","url":"https:\/\/atlanticbooks.com\/products\/a-course-in-business-communication-9788125039907","provider":"Atlantic Books","version":"1.0","type":"link"}