{"product_id":"a-crowdfunderas-strategy-guide-build-a-better-business-by-building-community-9781626564084","title":"A Crowdfunderas Strategy Guide: Build a Better Business by Building Community","description":"\u003cp\u003e • Author(s): Jamey Stegmaier\u003cbr\u003e • Publisher: Berrett-Koehler Publishers\u003cbr\u003e • Publisher Imprint: Berrett-Koehler Publishers\u003cbr\u003e • BISAC: Crowdfunding\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMore Than Money\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read \u003ci\u003eKickstarter Lessons\u003c\/i\u003e blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important \"nuts and bolts\" elements of a successful crowdfunding project. \u003cp\u003e\u003c\/p\u003e But Stegmaier emphasizes that the benefits of crowdfunding are much more about the \"crowd\" than the \"funding.\" He shows that if you treat your backers as people, not pocketbooks--communicate regularly and transparently with them, ask their opinions, attend to their needs--they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.","brand":"Berrett-Koehler Publishers","offers":[{"title":"Paperback","offer_id":46861157040279,"sku":"9781626564084","price":1722.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781626564084.webp?v=1769960915","url":"https:\/\/atlanticbooks.com\/products\/a-crowdfunderas-strategy-guide-build-a-better-business-by-building-community-9781626564084","provider":"Atlantic Books","version":"1.0","type":"link"}