{"product_id":"a-differrent-view-of-the-nba-the-globalization-process-9781970277456","title":"A Differrent View of the NBA: The Globalization Process","description":"\u003cp\u003e • Author(s): Ali Yildirim\u003cbr\u003e • Publisher: Omega IP Holding, Inc\u003cbr\u003e • Publisher Imprint: Omega IP Holding, Inc\u003cbr\u003e • BISAC: Basketball\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe NBA's journey from a regional league to a global powerhouse is one of the greatest success stories in modern history. \u003cem\u003eA Different View of the NBA: The Globalization Process\u003c\/em\u003e takes you inside the strategy, the technology, and the legendary talent that made it possible.\u003c\/p\u003e\u003cp\u003eAcross nine detailed chapters, discover how the NBA: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeveraged the 1990s boom to reach international markets.\u003c\/li\u003e\n\u003cli\u003eUtilized cutting-edge technology to connect with fans across every time zone.\u003c\/li\u003e\n\u003cli\u003eManaged the rise of international superstars who redefined the sport.\u003c\/li\u003e\n\u003cli\u003eNavigated the complex controversies of global business.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFrom the first tip-off in a new market to the future of international expansion, this is the definitive guide to the NBA's global revolution.\u003c\/p\u003e","brand":"Omega IP Holding, Inc","offers":[{"title":"Paperback","offer_id":47883443142807,"sku":"9781970277456","price":1691.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781970277456.webp?v=1781101909","url":"https:\/\/atlanticbooks.com\/products\/a-differrent-view-of-the-nba-the-globalization-process-9781970277456","provider":"Atlantic Books","version":"1.0","type":"link"}