{"product_id":"a-genies-wisdom-a-fable-of-how-a-ceo-learned-to-be-a-marketing-genius-9780471236085","title":"A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius","description":"\u003cp\u003e • Author(s): Jack Trout\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eA Top Management Survival Guide \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level-including tough marketing calls they might not have the background to make. So, if your PC doesn't come equipped with a genie, here are a few of the things Jack Trout's A Genie's Wisdom will teach you: \u003cbr\u003e * How branding works\u003cbr\u003e * How to design a product strategy\u003cbr\u003e * How to get pricing right\u003cbr\u003e * How to conduct good research\u003cbr\u003e * How to choose and use logos\u003cbr\u003e * How to avoid the most common marketing mistakes \u003cp\u003e\u003c\/p\u003e In addition, there are other quick tips you can't afford to miss. So stop wishing for answers and get in the know-before your career goes up in smoke. \u003cp\u003e\u003c\/p\u003e \"Gimmicks may come and gimmicks may go, but Jack's principles and insights-over the long haul-are winners.\"\u003cbr\u003e -John Schnatter, CEO, Papa John's International","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45112799559831,"sku":"9780471236085","price":3157.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471236085.webp?v=1767267691","url":"https:\/\/atlanticbooks.com\/products\/a-genies-wisdom-a-fable-of-how-a-ceo-learned-to-be-a-marketing-genius-9780471236085","provider":"Atlantic Books","version":"1.0","type":"link"}