{"product_id":"a-handbook-of-business-transformation-management-methodology-9781409449805","title":"A Handbook of Business Transformation Management Methodology","description":"\u003cp\u003e • Author(s): Axel Uhl\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Structural Adjustment\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book provides an integrative Business Transformation Management Methodology, the BTMÂ , with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.\u003c\/p\u003e\u003cp\u003eComprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates expertise from areas such as strategy, risk, and project management. Covering the formal and informal structures and roles needed for a successful transformation, the authors cover a wide range of theory to help understand the phenomenon of transformation.\u003c\/p\u003e\u003cp\u003eA '360-degree' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45236130611351,"sku":"9781409449805","price":12867.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781409449805.webp?v=1769212024","url":"https:\/\/atlanticbooks.com\/products\/a-handbook-of-business-transformation-management-methodology-9781409449805","provider":"Atlantic Books","version":"1.0","type":"link"}