{"product_id":"a-journalists-guide-to-public-opinion-polls-9780275949891","title":"A Journalist's Guide to Public Opinion Polls","description":"\u003cp\u003e • Author(s): Sheldon R. Gawiser\u003cbr\u003e • Publisher: Praeger\u003cbr\u003e • Publisher Imprint: Praeger\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.\u003c\/p\u003e","brand":"Praeger","offers":[{"title":"Paperback","offer_id":45082071531671,"sku":"9780275949891","price":4578.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780275949891.webp?v=1767263000","url":"https:\/\/atlanticbooks.com\/products\/a-journalists-guide-to-public-opinion-polls-9780275949891","provider":"Atlantic Books","version":"1.0","type":"link"}