{"product_id":"a-multimodal-and-ethnographic-approach-to-textbook-discourse-9780367707330","title":"A Multimodal and Ethnographic Approach to Textbook Discourse","description":"\u003cp\u003e • Author(s): Germán Canale\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Administration - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45243136573591,"sku":"9780367707330","price":3562.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780367707330.webp?v=1769233868","url":"https:\/\/atlanticbooks.com\/products\/a-multimodal-and-ethnographic-approach-to-textbook-discourse-9780367707330","provider":"Atlantic Books","version":"1.0","type":"link"}