{"product_id":"a-nation-fermented-9780198881834","title":"A Nation Fermented","description":"\u003cp\u003e • Author(s): Terrell\u003cbr\u003e • Publisher: Oxford University Press, USA\u003cbr\u003e • Publisher Imprint: Oxford University Press, USA\u003cbr\u003e • BISAC: Europe - General\u003c\/p\u003e\u003cp\u003eHow did beer become one of the central commodities associated with the German nation? How did a little-known provincial production standard - the \u003cem\u003eReinheitsgebot, \u003c\/em\u003e or Beer Purity Law - become a pillar of national consumer sentiments? How did the jovial, beer-drinking German become a fixture in the global imagination? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhile the connection between beer and Germany seems self-evident, \u003cem\u003eA Nation Fermented\u003c\/em\u003e reveals how it was produced through a strange brew of regional commercial and political pressures. Spanning from the late nineteenth century to the last decades of the twentieth, \u003cem\u003eA Nation Fermented\u003c\/em\u003e argues that the economic, regulatory, and cultural weight of Bavaria shaped the German nation in profound ways. Drawing on sources from over a dozen archives and repositories, Terrell weaves together subjects ranging from tax law to advertising, public health to European integration, and agriculture to global stereotypes. \u003cp\u003e\u003c\/p\u003eOffering a history of the Germany that Bavaria made over the twentieth century, \u003cem\u003eA Nation Fermented\u003c\/em\u003e eschews both sharp temporal divisions and a conventional focus on northern and industrial Germany. In so doing, Terrell offers a fresh take on the importance of provincial influences and the role of commodities and commerce in shaping the nation.","brand":"Oxford University Press, USA","offers":[{"title":"Hardcover","offer_id":45032581595287,"sku":"9780198881834","price":4576.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780198881834.webp?v=1769208223","url":"https:\/\/atlanticbooks.com\/products\/a-nation-fermented-9780198881834","provider":"Atlantic Books","version":"1.0","type":"link"}