{"product_id":"a-new-beginning-a-textual-frame-analysis-of-the-political-campaign-film-9780791406090","title":"A New Beginning: A Textual Frame Analysis of the Political Campaign Film","description":"\u003cp\u003e • Author(s): Joanne Morreale\u003cbr\u003e • Publisher: State University of New York Press\u003cbr\u003e • Publisher Imprint: State University of New York Press\u003cbr\u003e • BISAC: Political Process - Political Parties\u003c\/p\u003e\u003cp\u003eThis book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning.\u003cbr\u003e\u003cbr\u003eThe author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual cliché are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality.\u003c\/p\u003e","brand":"State University of New York Press","offers":[{"title":"Paperback","offer_id":47615131287703,"sku":"9780791406090","price":3447.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780791406090.webp?v=1775098253","url":"https:\/\/atlanticbooks.com\/products\/a-new-beginning-a-textual-frame-analysis-of-the-political-campaign-film-9780791406090","provider":"Atlantic Books","version":"1.0","type":"link"}