{"product_id":"a-new-measure-of-trust-the-foundation-for-elevating-the-human-experience-9781119855019","title":"A New Measure of Trust: The Foundation for Elevating the Human Experience","description":"\u003cp\u003e • Author(s): Ashley Reichheld\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Leadership\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA WALL STREET JOURNAL BESTSELLER\u003cbr\u003eA PUBLISHERS WEEKLY BESTSELLER\u003cbr\u003e\u003cbr\u003eThe essential, data-driven blueprint to build trust in your organization.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDid you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)?\u003c\/p\u003e \u003cp\u003eThe importance of trust is at an all-time high—just as our inclination to trust is at an all-time low.\u003c\/p\u003e \u003cp\u003eBuilding trust is your single greatest opportunity to create competitive advantage. With new data at its core, \u003ci\u003eThe Four Factors of Trust\u003c\/i\u003e gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners.\u003c\/p\u003e \u003cp\u003eTrust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability.\u003c\/p\u003e \u003cp\u003eThese Four Factors make up Deloitte's HX TrustID\u003csup\u003eTM\u003c\/sup\u003e, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustID\u003csup\u003eTM\u003c\/sup\u003e to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can:\u003c\/p\u003e  *Create better business outcomes by understanding how trust affects human behaviors *Measure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders *Design actionable strategies to improve trust with your customers, workforce, and partners *Build trust and earn loyalty through every business function from marketing to operations to talent experience  \u003cp\u003eWith compelling stories from leading organizations—and practical applications in Marketing \u0026amp; Experience, Cybersecurity, HR, Sustainability (ESG), and Operations \u0026amp; Technology—\u003ci\u003eThe Four Factors of Trust\u003c\/i\u003e will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201466196119,"sku":"9781119855019","price":2149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119855019.webp?v=1769207826","url":"https:\/\/atlanticbooks.com\/products\/a-new-measure-of-trust-the-foundation-for-elevating-the-human-experience-9781119855019","provider":"Atlantic Books","version":"1.0","type":"link"}