{"product_id":"a-practical-guide-to-crm-building-more-profitable-customer-relationships-9781138412446","title":"A Practical Guide to Crm: Building More Profitable Customer Relationships","description":"\u003cp\u003e • Author(s): Janice Reynolds\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: CRC Press\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45238370992279,"sku":"9781138412446","price":15269.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138412446.webp?v=1769219528","url":"https:\/\/atlanticbooks.com\/products\/a-practical-guide-to-crm-building-more-profitable-customer-relationships-9781138412446","provider":"Atlantic Books","version":"1.0","type":"link"}