{"product_id":"a-practical-guide-to-persuasion-influence-others-and-lead-change-9781785784712","title":"A Practical Guide to Persuasion: Influence Others and Lead Change","description":"\u003cp\u003e  • Publisher: Icon Books\u003cbr\u003e • Publisher Imprint: Icon Books\u003cbr\u003e • BISAC: Communication \u0026amp; Social Skills\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMake other people say\u003cbr\u003e'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to\u003cbr\u003eyour proposals.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eA Practical Guide to\u003cbr\u003ePersuasion\u003c\/i\u003e uses psychology, \u003cbr\u003eexpert advice and practical techniques to teach you how to influence the people\u003cbr\u003earound you in an ethical way. \u003cp\u003e\u003c\/p\u003eLearn how to increase your presence, by knowing when to talk and when to\u003cbr\u003elisten; develop a strategy of success, by preparing, planning and crafting\u003cbr\u003eopportunities and make change happen by understanding what drives your\u003cbr\u003eaudience.","brand":"Icon Books","offers":[{"title":"Paperback","offer_id":45082283409559,"sku":"9781785784712","price":300.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781785784712.webp?v=1767634516","url":"https:\/\/atlanticbooks.com\/products\/a-practical-guide-to-persuasion-influence-others-and-lead-change-9781785784712","provider":"Atlantic Books","version":"1.0","type":"link"}