{"product_id":"a-sign-is-9781961856721","title":"A Sign Is","description":"\u003cp\u003e • Author(s): Jeffrey Ludlow\u003cbr\u003e • Publisher: Oro Editions\u003cbr\u003e • Publisher Imprint: Oro Editions\u003cbr\u003e • BISAC: Graphic Arts - Typography\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book blends historical overview, graphic taxonomy, and design criticism on eleven signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.","brand":"Oro Editions","offers":[{"title":"Paperback","offer_id":45414099091607,"sku":"9781961856721","price":2562.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781961856721.webp?v=1768585044","url":"https:\/\/atlanticbooks.com\/products\/a-sign-is-9781961856721","provider":"Atlantic Books","version":"1.0","type":"link"}