{"product_id":"access-to-asia-your-multicultural-guide-to-building-trust-inspiring-respect-and-creating-long-lasting-business-relationships-9781118919019","title":"Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships","description":"\u003cp\u003e • Author(s): Sharon Schweitzer\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Business Etiquette\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAccess to Asia\u003c\/i\u003e presents a practical framework and effective strategies for today's global business leaders and managers, whether they are traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from the extensive experience and global connections of intercultural consultant and international etiquette expert Sharon Schweitzer and consulting co-author and book strategist Liz Alexander, as well as contributions from over 100 international professionals, this crucial guide suggests that irrespective of their industry, everyone is in the relationship business. When doing business in Asia, building trust and gaining respect are vital steps in developing meaningful business relationships. \u003ci\u003eAccess to Asia\u003c\/i\u003e is filled with the inside advice and real-world stories that explain how to strengthen business ties in ten countries including China, Hong Kong, India, Japan, Myanmar\/Burma, and South Korea. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eAccess to Asia\u003c\/i\u003e reveals why cultural awareness is so vital to sustained business success and out-lines an eight-question framework for building business relationships in ten important Asian markets. The simple Self-Awareness Profiles prompt you to identify where you currently stand on topics related to this framework, compared with the prevailing country culture. The U.S. chapter offers insights for U.S. Americans into their own culture, and is a primer to doing business in the U.S. for Asian readers or indeed anyone from another culture. The authors include an alphabetical listing of common concepts and terms that offer a better understanding of how to create long-lasting business relationships in Asia. \u003c\/p\u003e\u003cp\u003eThe book is filled with down-to-earth suggestions for creating goodwill such as incorporating the names of national heroes and sports figures in conversations and presentations. For each Asian country highlighted there is a handy guide to that country's etiquette and protocol including material on gift-giving practices, forms of address, greetings, and much more. The authors also impart insider tips and suggestions for the proper way to socialize, and they include a guide to fiscal calendars and important dates of regional holidays. \u003c\/p\u003e\u003cp\u003eFor individuals and companies looking to engage more successfully with their counterparts in Asia, \u003ci\u003eAccess to Asia\u003c\/i\u003e showcases the critical people skills that drive global business success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45112972902551,"sku":"9781118919019","price":2178.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118919019.webp?v=1767143239","url":"https:\/\/atlanticbooks.com\/products\/access-to-asia-your-multicultural-guide-to-building-trust-inspiring-respect-and-creating-long-lasting-business-relationships-9781118919019","provider":"Atlantic Books","version":"1.0","type":"link"}