{"product_id":"active-audience-9783837618969","title":"Active Audience","description":"\u003cp\u003e • Author(s): Huimin Jin\u003cbr\u003e • Publisher: Columbia University Press\u003cbr\u003e • Publisher Imprint: Columbia University Press\u003cbr\u003e • BISAC: Europe - Great Britain - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies’ engagement with the \"active audience theory\" of the Birmingham School and its legacies.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e However, this book is no mere reconstruction of active audience theory. Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall’s classical model of \"encoding\/decoding\" and provides close readings of David Morley’s groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.\u003c\/span\u003e\u003c\/p\u003e","brand":"Columbia University Press","offers":[{"title":"Misc","offer_id":45268612939927,"sku":"9783837618969","price":2590.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783837618969.webp?v=1769236239","url":"https:\/\/atlanticbooks.com\/products\/active-audience-9783837618969","provider":"Atlantic Books","version":"1.0","type":"link"}