{"product_id":"adapting-to-health-conscious-trends-a-strategic-analysis-of-coca-colas-response-to-the-shifting-global-beverage-landscape-9783346990839","title":"Adapting to Health-conscious Trends. A Strategic Analysis of Coca-Cola's Response to the Shifting Global Beverage Landscape","description":"\u003cp\u003e • Author(s): Chris Andersen\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAcademic Paper from the year 2022 in the subject Business economics - Operations Research, grade: 5.0, University of Pretoria, language: English, abstract: The global beverage landscape is undergoing a significant transformation as consumers increasingly opt for healthier drink alternatives, posing challenges for industry giants like Coca-Cola. This study delves into the complexities faced by Coca-Cola in navigating this shifting paradigm, marked by heightened health consciousness among consumers and stringent regulatory measures aimed at curbing sugary drink consumption. Utilizing a strategic analysis framework, the research evaluates Coca-Cola's organizational background, internal resources, external environment, and strategic imperatives. Key findings underscore the imperative for Coca-Cola to align with evolving consumer preferences and sustainability mandates, necessitating strategic diversification, brand power utilization, global localization, and robust sustainability initiatives. The study advocates for a holistic approach that harmonizes Coca-Cola's brand legacy with contemporary health and environmental imperatives, ensuring its continued market relevance and leadership amidst dynamic industry shifts.\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45545666478231,"sku":"9783346990839","price":2253.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783346990839.webp?v=1768583319","url":"https:\/\/atlanticbooks.com\/products\/adapting-to-health-conscious-trends-a-strategic-analysis-of-coca-colas-response-to-the-shifting-global-beverage-landscape-9783346990839","provider":"Atlantic Books","version":"1.0","type":"link"}