{"product_id":"advanced-clinical-trial-design-from-randomization-to-real-world-evidence-9798296736697","title":"Advanced Clinical Trial Design: From Randomization to Real-World Evidence","description":"\u003cp\u003e • Author(s): Juan Manuel Fernández López\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Research\u003c\/p\u003e\u003cp\u003eClinical trials are evolving at an unprecedented pace. The rigid protocols of the past no longer suffice in an era shaped by genomics, artificial intelligence, digital health, and real-world data. Regulatory agencies are embracing innovation, and sponsors are being challenged to deliver not only faster, but smarter. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eAdvanced Clinical Trial Design: From Randomization to Real-World Evidence\u003c\/b\u003e is a comprehensive and forward-looking guide for clinical research professionals, regulatory strategists, data scientists, and all those shaping the future of clinical development. \u003cp\u003e\u003c\/p\u003eThis book takes you beyond the fundamentals of randomized controlled trials (RCTs), offering a deep dive into the flexible, adaptive, and technology-driven approaches now transforming clinical research. It blends theoretical rigor with practical insights drawn from real-world implementation, and it is designed to equip you with the tools and vision needed to lead in a fast-changing landscape. \u003cp\u003e\u003c\/p\u003eInside this book, you'll explore: \u003cul\u003e\n\u003cli\u003eThe evolution from classical RCTs to adaptive, Bayesian, platform, basket, and umbrella designs.\u003c\/li\u003e\n\u003cli\u003eThe increasing role of real-world data (RWD), synthetic control arms, and external comparators in evidence generation.\u003c\/li\u003e\n\u003cli\u003eStrategies for integrating AI and machine learning into trial operations and analytics.\u003c\/li\u003e\n\u003cli\u003eThe rise of decentralized and hybrid trials, including regulatory, technological, and ethical considerations.\u003c\/li\u003e\n\u003cli\u003eRisk-based quality management (RBQM), remote monitoring, and data governance under ICH E6(R3).\u003c\/li\u003e\n\u003cli\u003eOperational, infrastructural, and financial aspects of complex trial execution.\u003c\/li\u003e\n\u003cli\u003ePatient engagement and co-design strategies that improve retention, diversity, and relevance.\u003c\/li\u003e\n\u003cli\u003eCase studies of successful trials across oncology, rare diseases, and global multi-center studies.\u003c\/li\u003e\n\u003c\/ul\u003eWhether you're designing your first master protocol, leading a multinational adaptive trial, building a digital infrastructure for remote participation, or seeking to navigate regulatory expectations across regions, this book provides strategic frameworks, actionable guidance, and real-world perspectives. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cp\u003eJuan Manuel Fern�ndez is a Clinical Project Manager and Clinical Research Consultant with over a decade of experience managing global clinical trials across Europe and the United States. His expertise spans oncology, hematology, rare diseases, and medical devices, with a strong focus on early-phase and complex multinational studies.\u003c\/p\u003e\u003cp\u003eIn addition to his project management expertise, Juan Manuel has served as a consultant for biotech companies, pharmaceutical firms, and healthcare startups at both national and international levels. He provides strategic support in clinical trial design, regulatory pathways, and operational execution, helping organizations navigate the challenges of modern drug development.\u003c\/p\u003e\u003cp\u003eA published author, educator, and frequent speaker on innovative clinical trial models, Juan Manuel combines a deep understanding of scientific methodology with the practical realities of trial implementation. His work reflects a commitment to methodological excellence, patient-centered research, and operational quality.\u003c\/p\u003e\u003cp\u003eThis book distills his experience and vision into a reference that clinical research professionals can rely on-whether in protocol development, regulatory strategy, or navigating the future of evidence generation.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47887998845079,"sku":"9798296736697","price":1727.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798296736697.webp?v=1781162854","url":"https:\/\/atlanticbooks.com\/products\/advanced-clinical-trial-design-from-randomization-to-real-world-evidence-9798296736697","provider":"Atlantic Books","version":"1.0","type":"link"}