{"product_id":"advanced-consumer-psychology-neuromarketing-9798308067146","title":"Advanced Consumer Psychology: Neuromarketing","description":"\u003cp\u003e • Author(s): Emily Carter\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA Powerful Academic Resource in Neuro-Driven Consumer Behavior\u003c\/b\u003e\u003cbr\u003eMerging rigorous research with real-world application, this comprehensive guide unveils the science behind why people buy-examining neural circuits, cognitive biases, and emotional triggers that shape consumer decisions. Perfect for industry experts, scholars, and marketing professionals, it provides actionable insights backed by advanced methodologies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey Highlights: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\u003ci\u003eTactile illusions in haptic marketing campaigns\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eTriune brain model for practical persuasion strategies\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eSubliminal triggers for anchoring price perceptions\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eScarcity and urgency tactics for heightened consumer attention\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eColor psychology for deep emotional resonance\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eNeurolinguistic programming to rewrite brand narratives\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eMemory-encoding techniques for indelible brand recall\u003c\/i\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eStructured into focused chapters, each segment targets a distinct facet of consumer psychology, forming an indispensable roadmap for anyone determined to master the fusion of neuroscience and marketing.\u003c\/p\u003e\u003cbr\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":45556378992791,"sku":"9798308067146","price":1852.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798308067146.webp?v=1768591348","url":"https:\/\/atlanticbooks.com\/products\/advanced-consumer-psychology-neuromarketing-9798308067146","provider":"Atlantic Books","version":"1.0","type":"link"}