{"product_id":"advanced-customer-analytics-targeting-valuing-segmenting-and-loyalty-techniques-9780749477158","title":"Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques","description":"\u003cp\u003e • Author(s): Mike Grigsby\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e\u003c\/b\u003e provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. \u003cb\u003e\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e\u003c\/b\u003e does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46311578894487,"sku":"9780749477158","price":4224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780749477158.webp?v=1768667044","url":"https:\/\/atlanticbooks.com\/products\/advanced-customer-analytics-targeting-valuing-segmenting-and-loyalty-techniques-9780749477158","provider":"Atlantic Books","version":"1.0","type":"link"}