{"product_id":"advanced-research-methods-in-hospitality-and-tourism-9781801175517","title":"Advanced Research Methods in Hospitality and Tourism","description":"\u003cp\u003e • Author(s): Fevzi Okumus | S. Mostafa Rasoolimanesh | Shiva Jahani\u003cbr\u003e • Publisher: Emerald Publishing Limited\u003cbr\u003e • Publisher Imprint: Emerald Publishing Limited\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological. \u003cem\u003eAdvanced Research Methods in Hospitality and Tourism\u003c\/em\u003e reviews traditional research methods, revising them to suit the contemporary problems and research agendas.\u003c\/p\u003e \u003cp\u003eDeveloping recent research strategies under the umbrella of quantitative and qualitative research methods - such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data- can offer promising solutions.\u003c\/p\u003e \u003cp\u003eIn the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making \u003cem\u003eAdvanced Research Methods in Hospitality and Tourism \u003c\/em\u003ea necessity for academics and practitioners.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46448941269143,"sku":"9781801175517","price":10583.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781801175517.webp?v=1769145232","url":"https:\/\/atlanticbooks.com\/products\/advanced-research-methods-in-hospitality-and-tourism-9781801175517","provider":"Atlantic Books","version":"1.0","type":"link"}