{"product_id":"advances-in-advertising-research-xiv-harder-better-faster-stronger-advertising-and-communication-between-immediacy-and-sustainability-9783658447151","title":"Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability","description":"\u003cp\u003e • Author(s): Alexandra Vignolles | Martin K. J. Waiguny\u003cbr\u003e • Publisher: Springer Gabler\u003cbr\u003e • Publisher Imprint: Springer Gabler\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- The effects of sponsorship termination on the sponsored team's fans and rival fans.- The effects of social media firestorms on company reputation and consumer behavior.- Let's Dance a Little Bit.- Debunking greenwashing: Investigating the individual drivers of perceived greenwashing and negative word-of-mouth.- The pressure for the perfect shape.- Advertising.- Primacy Effect on Instagram Stories.- Analyzing verbal content of political spots in the 2020 U.S. presidential election.- A Content Analysis of Hegemonic Masculine Traits in Ghanaian Alcohol Advertisements.- Marketing Client Perceptions of the Advertising Agency Development Process.- Influencer in Fashion Hauls.- Made to Impress.- Consumer Hypocrisy.- An Eye-Tracking Analysis of Visual Attention In The Emotionally Appealing Commercial.- How much is too much.- Entertainment in news media brands.- The effect of humor in obesity-prevention messages and brand advertising.- Striving for More Than Just Profit.- What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case.- The power of threat and efficacy in green communication.- Gender-Neutral Pronouns and Consumers' Microaggressions Towards \"Them\".\u003c\/p\u003e","brand":"Springer Gabler","offers":[{"title":"Paperback","offer_id":47658183688343,"sku":"9783658447151","price":12486.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658447151.webp?v=1775817609","url":"https:\/\/atlanticbooks.com\/products\/advances-in-advertising-research-xiv-harder-better-faster-stronger-advertising-and-communication-between-immediacy-and-sustainability-9783658447151","provider":"Atlantic Books","version":"1.0","type":"link"}