{"product_id":"advances-in-digital-marketing-and-ecommerce-fifth-international-conference-2024-9783031621376","title":"Advances in Digital Marketing and eCommerce: Fifth International Conference, 2024","description":"\u003cp\u003e • Author(s): Francisco J. Martínez-López | Luis F. Martinez | Philipp Brüggemann\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: E-Commerce - Internet Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.\u003c\/p\u003e \u003cp\u003eThis volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":47658126606487,"sku":"9783031621376","price":14690.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031621376.webp?v=1775817202","url":"https:\/\/atlanticbooks.com\/products\/advances-in-digital-marketing-and-ecommerce-fifth-international-conference-2024-9783031621376","provider":"Atlantic Books","version":"1.0","type":"link"}