{"product_id":"advances-in-international-marketing-9780762301645","title":"Advances in International Marketing","description":"\u003cp\u003e • Author(s): S. Tamer Cavusgil | Tage Koed Madsen\u003cbr\u003e • Publisher: Jai Press Inc.\u003cbr\u003e • Publisher Imprint: Jai Press Inc.\u003cbr\u003e • BISAC: International - Marketing\u003c\/p\u003e\u003cp\u003eThis is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.\u003c\/p\u003e","brand":"Jai Press Inc.","offers":[{"title":"Hardcover","offer_id":47813645336727,"sku":"9780762301645","price":12283.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780762301645.webp?v=1778337403","url":"https:\/\/atlanticbooks.com\/products\/advances-in-international-marketing-9780762301645","provider":"Atlantic Books","version":"1.0","type":"link"}