{"product_id":"advertising-account-planning-new-strategies-in-the-digital-landscape-9781538114063","title":"Advertising Account Planning: New Strategies in the Digital Landscape","description":"\u003cp\u003e • Author(s): Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles\u003cbr\u003e • Publisher: Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e • Publisher Imprint: Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdvertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape. \u003c\/p\u003e","brand":"Rowman \u0026 Littlefield Publishers","offers":[{"title":"Hardcover","offer_id":47596488589463,"sku":"9781538114063","price":7002.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781538114063.webp?v=1774993945","url":"https:\/\/atlanticbooks.com\/products\/advertising-account-planning-new-strategies-in-the-digital-landscape-9781538114063","provider":"Atlantic Books","version":"1.0","type":"link"}