{"product_id":"advertising-and-hong-kong-society-9789629962647","title":"Advertising and Hong Kong Society","description":"\u003cp\u003e • Author(s): Kara Chan\u003cbr\u003e • Publisher: Chinese University of Hong Kong Press\u003cbr\u003e • Publisher Imprint: Chinese University of Hong Kong Press\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eAdvertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region. Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors.\u003c\/span\u003e\u003c\/p\u003e","brand":"Chinese University of Hong Kong Press","offers":[{"title":"Hardcover","offer_id":45268763476119,"sku":"9789629962647","price":1361.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789629962647.webp?v=1769236509","url":"https:\/\/atlanticbooks.com\/products\/advertising-and-hong-kong-society-9789629962647","provider":"Atlantic Books","version":"1.0","type":"link"}