{"product_id":"advertising-and-promotion-9781446280713","title":"Advertising and Promotion","description":"\u003cp\u003e • Author(s): Chris\u003cbr\u003e • Publisher: SAGE Publications Ltd\u003cbr\u003e • Publisher Imprint: SAGE Publications Ltd\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook introduces the key concepts, methods and issues within \u003cstrong\u003eadvertising and promotion \u003c\/strong\u003efor students taking courses on the subject at universities and colleges. \u003cbr\u003e \u003cbr\u003e It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. \u003cbr\u003e \u003cbr\u003e The authors draw not only from management and marketing research but also from other disciplines such as cultural\/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNew to the third edition: \u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003echapter on strategy and creativity\u003c\/li\u003e \u003cli\u003eadditional case studies with increased global coverage including emerging markets\u003c\/li\u003e \u003cli\u003eimages of classic and recent ads from the street, print, online and television\u003c\/li\u003e \u003cli\u003eincreased coverage of the internet, social media and their effects on advertising\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003ecompanion website \u003c\/strong\u003ematerials including relevant videos, journal articles and a Jeopardy-style game for the classroom\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to \u003cstrong\u003eadvertising and promotion\u003c\/strong\u003e from current affairs and popular culture.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Hardcover","offer_id":45457401413783,"sku":"9781446280713","price":11794.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781446280713.webp?v=1769293440","url":"https:\/\/atlanticbooks.com\/products\/advertising-and-promotion-9781446280713","provider":"Atlantic Books","version":"1.0","type":"link"}