{"product_id":"advertising-and-the-mind-of-the-consumer-what-works-what-doesnt-and-why-9780367717391","title":"Advertising and the Mind of the Consumer: What Works, What Doesn't and Why","description":"\u003cp\u003e • Author(s): Max Sutherland\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn this 3rd international edition of \u003ci\u003eAdvertising and the Mind of the Consumer\u003c\/i\u003e, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eAdvertising and the Mind of the Consumer\u003c\/i\u003e is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":47836198928535,"sku":"9780367717391","price":12867.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780367717391.webp?v=1779268961","url":"https:\/\/atlanticbooks.com\/products\/advertising-and-the-mind-of-the-consumer-what-works-what-doesnt-and-why-9780367717391","provider":"Atlantic Books","version":"1.0","type":"link"}