{"product_id":"advertising-and-the-transformation-of-screen-cultures-9789462989153","title":"Advertising and the Transformation of Screen Cultures","description":"\u003cp\u003e • Author(s): Bo Florin | Patrick Vonderau | Yvonne Zimmermann\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eAbandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects, screens, practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46451591839895,"sku":"9789462989153","price":6308.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789462989153.webp?v=1769137729","url":"https:\/\/atlanticbooks.com\/products\/advertising-and-the-transformation-of-screen-cultures-9789462989153","provider":"Atlantic Books","version":"1.0","type":"link"}