{"product_id":"advertising-campaign-design-just-the-essentials-9780765625526","title":"Advertising Campaign Design: Just the Essentials","description":"\u003cp\u003e • Author(s): Robyn Blakeman\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: M.E. Sharpe\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45235832488087,"sku":"9780765625526","price":16965.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780765625526.webp?v=1769211055","url":"https:\/\/atlanticbooks.com\/products\/advertising-campaign-design-just-the-essentials-9780765625526","provider":"Atlantic Books","version":"1.0","type":"link"}