{"product_id":"advertising-media-a-to-z-9780071422147","title":"Advertising Media A-To-Z","description":"\u003cp\u003e • Author(s): Jim Surmanek\u003cbr\u003e • Publisher: McGraw-Hill Education\u003cbr\u003e • Publisher Imprint: McGraw-Hill Education\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe advertising practitioner's one-stop resource to essential media terms, concepts, strategies, and more!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAdvertising Media A-to-Z\u003c\/i\u003e is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.\u003c\/p\u003e \u003cp\u003eAdvertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEvery major term and concept necessary for accurate media planning \u003c\/li\u003e\n\u003cli\u003eListings of related terms to allow further understanding of terms and concepts \u003c\/li\u003e\n\u003cli\u003eURLs for associated websites \u003c\/li\u003e\n\u003cli\u003eMathematical formulas with plain-English explanations \u003c\/li\u003e\n\u003cli\u003eAcronyms listed alphabetically by the acronym itself as well as the expanded spelling \u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eThe explosion in advertising media has led to a similar increase in the terms and concepts that professionals must know, understand, and use every day. Use \u003ci\u003eAdvertising Media A-to-Z\u003c\/i\u003e as your fingertip reference for this often-confusing, always-changing field and guarantee that you will always know exactly what is being said, what it really means, and how it can boost your media-related knowledge and effectiveness.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Paperback","offer_id":45113006260375,"sku":"9780071422147","price":2290.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780071422147.webp?v=1767267958","url":"https:\/\/atlanticbooks.com\/products\/advertising-media-a-to-z-9780071422147","provider":"Atlantic Books","version":"1.0","type":"link"}