{"product_id":"advertising-organizations-and-publications-a-resource-guide-9780761912378","title":"Advertising Organizations and Publications: A Resource Guide","description":"\u003cp\u003e • Author(s): John Philip Jones\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJohn Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. \u003c\/p\u003e\u003cp\u003eEntries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as \u003ci\u003eAdWeek\u003c\/i\u003e, \u003ci\u003eAdvertising Age\u003c\/i\u003e and \u003ci\u003eAdMap\u003c\/i\u003e are also included.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":46896638132375,"sku":"9780761912378","price":6980.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780761912378.webp?v=1770359369","url":"https:\/\/atlanticbooks.com\/products\/advertising-organizations-and-publications-a-resource-guide-9780761912378","provider":"Atlantic Books","version":"1.0","type":"link"}