{"product_id":"advertising-planning-and-implementation-9788195161171","title":"Advertising: Planning and Implementation","description":"\u003cp\u003e • Author(s): Sharma Sangeeta | Singh Raghuvir\u003cbr\u003e • Publisher: PHI Learning Pvt Ltd\u003cbr\u003e • Publisher Imprint: PHI Learning Pvt Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book covers all necessary topics of international finance in a succinct way as per the demand and requirement of the avid readers. It has become pertinent for scholars and practitioners in the field of business and finance to understand and manage the intricacies involved in International Finance. Hence, the book comprehensively covers contemporary topics of significance such as foreign direct investment, international monetary system, foreign exchange market, foreign exchange exposure and risk management, and international financial markets, in order to elucidate the complicated financial function of businesses operating in the global market. The book uses a balanced blend of theory and empirical features and is designed keeping in mind the Indian context. The language used in the book is simple and easy to understand for all the stakeholders, viz. students of management, commerce and economics, teaching faculty, industry practitioners and professionals.\n\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKEY  FEATURES\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e• Discusses impact of recent global events such as pandemic and the Russia-Ukraine War on globalised market.\u003c\/p\u003e\n\u003cp\u003e• Covers  important  aspects  of  the  subject  from  an  Indian  perspective.\u003c\/p\u003e\n\u003cp\u003e• Gives  information  on  major  currency  crises  of  the  world  and  the  remedies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e• Imparts  knowledge  of  Indian  capital  market  from  a  global  financial  market  perspective.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTARGET AUDIENCE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e• MBA—Finance\u003c\/p\u003e\n\u003cp\u003e• M.Com \/ M.A. Economics\u003c\/p\u003e\n\u003cp\u003e• BBA\/B.Com\u003c\/p\u003e","brand":"PHI Learning Pvt Ltd","offers":[{"title":"Paperback","offer_id":45313747419287,"sku":"9788195161171","price":671.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788195161171.webp?v=1769288300","url":"https:\/\/atlanticbooks.com\/products\/advertising-planning-and-implementation-9788195161171","provider":"Atlantic Books","version":"1.0","type":"link"}