{"product_id":"advertising-promotion-and-other-aspects-of-integrated-marketing-communications-9781408093566","title":"Advertising Promotion And Other Aspects Of Integrated Marketing Communications","description":"\u003cp\u003e • Author(s): Terence Shimp\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling  along with all of their effects on traditional marketing  are also discussed in this edition.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":47890792808599,"sku":"9781408093566","price":4655.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781408093566.webp?v=1781181357","url":"https:\/\/atlanticbooks.com\/products\/advertising-promotion-and-other-aspects-of-integrated-marketing-communications-9781408093566","provider":"Atlantic Books","version":"1.0","type":"link"}