{"product_id":"advertising-sex-and-post-socialism-women-media-and-femininity-in-the-balkans-9780739172667","title":"Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans","description":"\u003cp\u003e • Author(s): Elza Ibroscheva\u003cbr\u003e • Publisher: Lexington Books\u003cbr\u003e • Publisher Imprint: Lexington Books\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003eThe book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural\/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Hardcover","offer_id":47813399052439,"sku":"9780739172667","price":10450.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780739172667.webp?v=1778335692","url":"https:\/\/atlanticbooks.com\/products\/advertising-sex-and-post-socialism-women-media-and-femininity-in-the-balkans-9780739172667","provider":"Atlantic Books","version":"1.0","type":"link"}