{"product_id":"advertising-to-children-concepts-and-controversies-9780761912859","title":"Advertising to Children: Concepts and Controversies","description":"\u003cp\u003e • Author(s): M. Carole Macklin | Les Carlson\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eChildren's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":47781097472151,"sku":"9780761912859","price":12886.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780761912859.webp?v=1778050522","url":"https:\/\/atlanticbooks.com\/products\/advertising-to-children-concepts-and-controversies-9780761912859","provider":"Atlantic Books","version":"1.0","type":"link"}