{"product_id":"affiliate-program-management-an-hour-a-day-9780470651735","title":"Affiliate Program Management: An Hour a Day","description":"\u003cp\u003e • Author(s): Evgenii Prussakov\u003cbr\u003e • Publisher: Sybex\u003cbr\u003e • Publisher Imprint: Sybex\u003cbr\u003e • BISAC: Internet - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLaunch, Manage, and Build a Successful Affiliate Marketing Program\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA Step-by-Step Guide\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThis thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more. \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003eDo crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eSet up competitive affiliate program terms\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eLaunch the program and recruit affiliates into it\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eUnderstand the importance of an individualized approach to affiliates, and learn how to market to the marketers\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eUse KPIs, metrics, competitive intelligence, and split testing to optimize performance\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eAvoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003eEssential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eTwenty-five ready-made affiliate program promotion ideas\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eReal-world case studies that illustrate successes to learn from and mistakes to avoid\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003ePraise for\u003c\/b\u003e \u003cb\u003e\u003ci\u003eAffiliate Program Management: An Hour a Day\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing.\" \u003cb\u003e--Rosalind Gardner, \u003c\/b\u003e speaker and affiliate marketing consultant, and author of \u003ci\u003eThe Super Affiliate Handbook\u003c\/i\u003e and \u003ci\u003eMake a Fortune Promoting Other People's Stuff Online\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time.\" \u003cb\u003e--Jim Kukral, \u003c\/b\u003e ten-year affiliate marketing veteran and author of \u003ci\u003eAttention! This Book Will Make You Money\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read.\" \u003cb\u003e--Scott Allan, \u003c\/b\u003e VP of Marketing, LinkShare Corporation \u003c\/p\u003e\u003cp\u003e\"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov.\" \u003cb\u003e--Anita Campbell, \u003c\/b\u003e CEO, Small Business Trends \u003c\/p\u003e\u003cp\u003e\"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field.\" \u003cb\u003e--Alicia Navarro, \u003c\/b\u003e cofounder and CEO, Skimlinks\u003c\/p\u003e","brand":"Sybex","offers":[{"title":"Paperback","offer_id":45155377905815,"sku":"9780470651735","price":2284.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470651735.webp?v=1767300983","url":"https:\/\/atlanticbooks.com\/products\/affiliate-program-management-an-hour-a-day-9780470651735","provider":"Atlantic Books","version":"1.0","type":"link"}