{"product_id":"after-hype-9781009644068","title":"After Hype","description":"\u003cp\u003e • Author(s): Neil Pollock | Robin Williams\u003cbr\u003e • Publisher: Cambridge University Press\u003cbr\u003e • Publisher Imprint: Cambridge University Press\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003eThe first book to take hype seriously, showing how technological promises drive innovation and shape markets. Accessible and engaging, this is essential reading for students and scholars across management, innovation, entrepreneurship, and science and tec\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Hardcover","offer_id":47891085590679,"sku":"9781009644068","price":11457.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781009644068.webp?v=1781182337","url":"https:\/\/atlanticbooks.com\/products\/after-hype-9781009644068","provider":"Atlantic Books","version":"1.0","type":"link"}